"24 hour plumber" — 8,100 searches a month
The biggest after-hours term in the market. Shops bidding on it pay about $74 for one click. That's how hard everyone else is fighting for the calls you're missing.
Free Calculator · No Form · Nothing Sent Anywhere
Size the jobs your missed calls book elsewhere.
Four numbers you already have — missed calls a week, how many you call back, how many of those book, and your average collected job — estimate the work that rings out. This is a transparent model, not a measurement: nobody's pickup rate is public, including yours. Change an assumption and the answer changes.
The math runs in your browser. No form, no email, no URL parameters — print the result if you want it on paper.
Run your numbers
Start with the editable examples if you don't know your real ones — then swap in your own. The answer is only as good as the four inputs.
The worked example — the math in plain English
The formula, stated where both you and a search engine can read it:
missed calls a week × the share you call back × the share that book × your average collected job = weekly opportunity at risk
With the editable example numbers, that reads: 10 × 50% × 33% × $400 = about $667 a week — roughly $2,900 a month. Every number on the left is yours to change; the calculator just does the multiplication honestly.
Where the inputs live: unanswered-call counts come from your phone carrier or system log, callback and booking rates from your own records, and the average job from last month's completed, collected work. If a number is a guess, treat the answer as one too.
The full story behind the demand — where these calls go and why they stay invisible — is the first page in the series: missed-call recovery.
The demand on the other side of a missed call
Why the model is worth running: the calls ringing out sit on real, measured demand. San Diego plumbing, September 2026:
"plumber answering service" — 480 a month, about $120 a click
That's not customers searching — that's other plumbers, paying the highest click price I measured, to solve the exact problem this calculator sizes.
"missed call plumber" — registers almost nothing
Owners think in missed calls. Customers search for the fix, right now. The problem stays invisible in every dashboard you have — which is why it takes a model like this one to see it.
Measured from public Google search data, September 2026, San Diego plumbing. Click costs are what competing shops pay for one visitor — what the demand costs them, not what anything costs you.
What this can't tell you
It can't know your real numbers
No public data source tracks how many calls a shop misses, how fast it calls back, or how many book. If anyone quotes you those numbers for your shop without your logs, they're guessing.
It can't prove causation
The result is an estimate of opportunity at risk, not a measured loss. The number that matters is the one your books produce after a repair — completed jobs and collected revenue.
It can't see the other half of the problem
Missed calls are one leak. Visibility — whether you hold a top-3 spot when the panicked homeowner calls down the list — is the other. The free Territory Scorecard maps that half from public data.
Questions owners ask me
Is this what my shop is losing?
No — it's what the model says is at risk given your inputs. It depends on the job, and I won't guess you a number for yours. The value comes from your books: when shops work with me they track completed jobs and collected revenue, and that's what settles the question.
Where do the default numbers come from?
They're editable examples, not market medians. No public database of shop pickup rates or booking rates exists — anyone claiming otherwise is guessing. Swap in your own numbers and the answer is yours.
Why average collected job value?
Collected, not booked or quoted, because that's the number that pays the shop. Use your own average from last month's completed work. A rough honest number beats a precise made-up one.
What if I don't know how many calls I miss?
Check your phone carrier or system logs — most show unanswered calls for the month. Count a normal week, not your worst. Even a shop that misses two calls a week is letting two customers book somewhere else.
What's the next step?
See where you stand. The free Territory Scorecard maps your shop's position in its territory — visibility, reviews, where the openings are — built from public data, no access needed. The calculator above sizes the phone-line half. The Scorecard shows you the other half.
Want this read from your real numbers?
The calculator models. I map. Your free Territory Scorecard shows where your shop stands in its territory — visibility, reviews, the openings — built from public data, no access needed. Then the conversation, if you want one, starts from evidence on both halves.
Request My Free ReportYou send the request. I build the map. The report lands in your inbox.
The full missed-call breakdown: missed-call recovery, the first page in the series.
Everything in one place: the owner library — this series, this calculator, and the market maps.