HVAC & plumbing · 5 founding spots

You're not short on leads. You're leaking the demand you already paid for.

Find your biggest leak on day 1. Fix it in 7 business days. Prove what came back with a weekly scorecard.

I am opening HVAC and plumbing as a new niche. I want honest feedback, tighter delivery, and real proof. $997/month for 3 months. $997 to start. No auto-renew.

Step 1 of 3 · Fit

Apply for a Founding spot

Three short steps. 5 spots, filled one at a time. $997 to start.

Measurement is required. Publishing your story is not. That is a separate, written OK later.

No spam. If you are not a fit, you will not see the calendar.

$997/month for 3 months. $997 to start, then $997 at day 30 and day 60. No auto-renew after day 90. 5 spots, filled one at a time.

  • Day 1: leak baseline. Your path mapped, your biggest leak named
  • Day 7: priority repair live (7 business days after full access)
  • Days 30 / 60 / 90: measured reviews and a weekly scorecard

Prefer to call? (619) 975-3627. Apply above first when you can.

The problem

Your marketing may not be the problem.

An HVAC or plumbing company can spend thousands on leads and still leave jobs on the table.

Lead Contact Appointment Estimate Job Payment Review Repeat

Missed calls

After hours and busy periods.

Slow response

Leads go cold in minutes.

Form drop-off

Visitors start a form and never finish.

No follow-up

Estimates and open leads die.

Low show rates

Appointments booked. Nobody shows.

Past customers ignored

No plan to bring them back.

The mechanism

Detect. Repair. Recover. Prove.

Four steps, not a menu of ten services. Each one exists to turn demand you already have into booked jobs.

01

Detect

Day-1 Leak Baseline. Your full path mapped, your biggest leak named, with the evidence.

02

Repair

Priority Repair live in 7 business days. The highest-value fix first, not the whole menu at once.

03

Recover

90 days of running and tuning the repaired path until it becomes the way the shop works.

04

Prove

Weekly Proof Scorecard. Leads, books, shows, jobs, revenue. Before and after, from your own numbers.

The leak map

Where is your revenue leaking?

Website visitorWeak offer · Hard-to-find button · Confusing site
LeadForm drop-off · Missed calls
ContactedSlow response · No follow-up
BookedHard to schedule · No confirm · No reminders
EstimateNo follow-up · Lost jobs
Job sold / doneNo review ask · No extra offer
Paid → review → repeatForgotten past customers · No win-back

What you get

One 90-day pilot. Four parts. Built to recover jobs from the demand you already have.

01

Leak Baseline

Day 1: your path from first contact to a paid job, mapped and measured. The biggest leak, named, with the evidence.

02

Priority Repair

The highest-value fix, live in 7 business days. A rebuilt site, lead capture, speed-to-lead, booking, reminders, follow-up, reviews, reactivation, or tracking - whichever the baseline picks.

03

Recovery Sprint

90 days of running and tuning the repaired path. Weekly iteration on what your numbers show.

04

Proof Scorecard

Every week: leads, contacted, booked, showed, jobs sold, revenue. Plus missed calls, show rate, close rate, reviews, and reactivated customers.

We plug into the tools you already use when we can. We do not force every shop onto the same software. Your site gets rebuilt only when the baseline shows it is the leak.

Apply for a Founding spot

$997 to start · priority repair live in 7 business days · no auto-renew

Your first 90 days

A clock you can check, not a vague roadmap.

Day 1

Leak Baseline

Your path mapped. Your biggest leak named. The repair plan written.

Day 7

Priority repair live

7 business days after full access and approvals. If I miss the clock, service fees pause.

30 / 60

Measured reviews

We look at your numbers, keep what works, and fix what does not.

Day 90

Proof in hand

Before and after, from your own numbers. Continue month-to-month or part ways.

Who is a founding client fit for?

HVAC or plumbing shops that already get some demand, want more jobs from it, and can take those jobs. You own or co-own the shop, or you can decide. You will share basic marketing and CRM numbers for the baseline and the weekly scorecard. You run a business you can stand behind and will share honest feedback.

Who is it not for?

Shops outside HVAC or plumbing. Shops that only want more leads and will not touch conversion. Owners who will not share basic CRM or marketing numbers. Anyone expecting overnight results with zero change, using deceptive or high-pressure tactics, or fully booked with no plan to grow.

Do I have to rebuild my website?

Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, it happens on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.

Don’t scale a broken funnel. Fix the leak first, then turn up the pressure.

Who this is for — and who it isn’t.

We only work with shops that operate with integrity. If that is not you, we are not the right partner.

This is a fit if you are

  • An HVAC or plumbing company
  • Already getting some demand (ads, search, referrals, or all three)
  • Frustrated by leads that never turn into jobs
  • Willing to look at the full customer path, not just “more leads”
  • Open to honest feedback
  • Running a business you can stand behind
  • Willing to share basic numbers so the work is measured

This is not a fit if you are

  • Looking only for more leads, with no interest in conversion
  • Unwilling to share basic marketing or customer data
  • Expecting overnight results with zero change in the shop
  • Outside HVAC or plumbing
  • Looking for a generic digital marketing agency
  • Unwilling to follow the process we build together
  • Relying on deceptive or high-pressure tactics
Apply for a Founding spot

The Founding Five. A proof cohort, not a coupon.

HVAC and plumbing is a new niche for me. I am using these 5 seats to tighten delivery, get honest feedback, and build real before-and-after proof. Spots fill one at a time, so each install gets my full attention.

What founding means

  • Honest feedback: tell us what works and what does not
  • Short, practical talks when they help
  • Access to basic marketing and customer numbers, from baseline to scorecard
  • Flag problems early so we can fix them fast
  • Published story only with your written OK, after real numbers exist

Support for founding clients

  • Direct access the first 7 days
  • Email support
  • Weekly Proof Scorecard by email
  • 30 / 60 / 90 measured reviews
  • We watch the system and keep improving it

Founding pilot pricing

One clear price. No discount games, no made-up list price.

The 90-Day Pilot

$997

/ month · 3 months · $2,991 total

$997 to start (month 1 + setup) · then $997 at day 30 and day 60

  1. Pay $997 to start. Not refunded. It covers month 1 and the setup work.
  2. Day 1: your Leak Baseline. Day 7: priority repair live after full access and approvals.
  3. Day 90: the pilot ends. No auto-renew. We agree on next steps at the day-75 review.
  • Only 5 spots. Filled one at a time. The price goes up for the next cohort after proof exists.
  • A spot is taken when $997 clears, not when you apply.
  • If I miss the 7-business-day clock, service fees pause until the repair is live. That pause covers only delays I control.
Apply for a Founding spot

I do not promise a dollar amount, ROAS, or a job count. See where it leaks with your numbers (illustration).

Small agency. Fast execution. Direct access.

Local

Based in the San Diego market. I understand Southern California HVAC and plumbing shops.

Spanish-speaking

Able to build and talk through campaigns for Spanish-speaking customers and Hispanic communities.

Fast

Priority repair live in 7 business days after full access and approvals. If I miss the clock, service fees pause. No layers of account managers.

What happens next

  1. 1

    Apply + book

    Apply above. If you fit, I email and text a calendar link. Then you pick a time.

  2. 2

    Revenue Leak Review

    We walk your numbers, name the biggest leak, and confirm the pilot terms.

  3. 3

    Pay $997 and we start

    Day 1: your Leak Baseline. Day 7: the priority repair is live after full access.

  4. 4

    90 days of proof

    Weekly scorecard. 30 / 60 / 90 reviews. Then continue or part ways. No auto-renew.

Apply for a Founding spot

$997 to start · priority repair live in 7 business days · no auto-renew

About Radical Red Rocket

HVAC and plumbing shops are great at the real work. I install Revenue Leak Repair so more of the right interest becomes a booked job, and a better week for you and your team.

I’m Nef (Nefer Lopez), San Diego born and raised. I’ve been in marketing since 2011. I started Radical Red Rocket in 2015 so I could help people for real when friends of friends asked.

I’ve sat on every side of the table: corporate agency, in-house demand generation director, paid-search software, freelance systems work (sites, APIs, AI chat, sales-flow architecture), and revenue operations on HubSpot Enterprise. On the agency side I managed real ad spend (combined books on the order of $100k/month). I know how big shops work, and why small accounts get the rookie, the slow reply, and the overpromise.

With me, you get direct access, not a junior and a 24-hour ticket queue. Cap is about 10 clients so support stays real.

Why these trades only: capturing demand the right way is powerful. Trade owners work hard for their families. I’m not a generalist agency chasing every industry. HVAC and plumbing only. San Diego is home base.

I won’t sell vanity metrics, fake ROAS, or lock you in with long contracts that trap you. If you’re disrespectful, we’re not a fit.

Grew up in a Mexican household playing baseball in San Diego and Tijuana. Spent seven years living nomad-style out of a carry-on and a backpack. Today I’m a blue belt in Brazilian jiu-jitsu. Training keeps my mind and body sharp.

Adjacent track record (not an HVAC success story): as a demand gen / paid-search operator I helped a vacation-rental client hit an 18.78% lead conversion rate on Google Ads by focusing the 80/20: one high-intent keyword focus, conversion bidding, strong offer copy, and a fast mobile landing page. I also share builds on YouTube.

Ready to talk about working together?

Apply for a Founding spot (619) 975-3627

$997 to start · priority repair live in 7 business days · no auto-renew

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FAQ

What is Revenue Leak Repair?

A 90-day pilot for HVAC and plumbing shops. Day 1: a leak baseline that names your biggest leak. Day 7: the priority repair is live. Days 30, 60, and 90: measured reviews. A weekly scorecard shows leads, books, shows, jobs, and revenue. Details under What you get.

What does the founding pilot cost?

$997 per month for 3 months. $997 to start covers month 1 and setup. That payment is not refunded. No auto-renew after day 90. There is no discount and no list price to compare. 5 founding spots, filled one at a time.

Do you guarantee more money?

No. I do not promise a dollar amount, ROAS, or a job count. If the priority repair is not live in 7 business days after full access and approvals, service fees pause until it is. That pause covers only delays I control.

Who is a fit?

HVAC or plumbing. Owner or someone who can decide. You already get some demand, you want more jobs from it, and you can take them. You will share basic marketing and CRM numbers for the baseline and the weekly scorecard. Shops outside San Diego can still fit.

Do I need a CRM?

It helps. We use your current tools when we can. Not having a CRM does not block the apply form. We talk about it on the call.

Will you publish my shop?

Only with your written OK, after real numbers exist. Three steps: private use of anonymized numbers, an anonymous story, or a named story. You pick, and you can say no at any point.

Can I see the leak with my numbers?

Yes. The Revenue Leak Calculator: your typical month, your gross profit per job, where money drops, and how many extra jobs pay for the pilot. Illustration only. No revenue promise.

Do I have to rebuild my website?

Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, we do it on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.

What happens after the 90 days?

No auto-renew. At the day-75 review we agree on a month-to-month rate or we part ways. You keep your domain, your data, and the portable work product.

How do I book?

Apply with the form at the top. If you fit, the calendar shows. Or call (619) 975-3627.

Find your biggest leak. Fix it in 7 business days.

$997 to start. 5 founding spots, filled one at a time. Priority repair live in 7 business days after full access.

Apply for a Founding spot

Call: (619) 975-3627

Not ready to apply?

Get 7 short emails on where shops leak. Or punch in a typical month on the Revenue Leak Calculator. Optional: Facebook group for shop talk.

7-day repair guide See your leak map

Or read the Revenue Leak Playbook.