Missed calls
After hours and busy periods.
HVAC & plumbing · 3 founding seats
You're not short on leads. You're leaking the demand you already paid for.
Find your biggest leak on day 1. Fix it in 7 business days. Prove what came back with a weekly scorecard.
I am opening HVAC and plumbing as a new niche. I want honest feedback, tighter delivery, and real proof. $297/month for founding shops. $497 to start. The rate is locked for life.
Your free scan report - the outside view. Apply above and I run one for your shop.
Step 1 of 3 · Fit
Apply for a Founding spot
Three short steps. 3 founding seats, filled one at a time. $297/month, $497 to start. Your website gets a free Scan before we talk - the outside view.
Where does it leak?
One pick. CRM and stories are questions, not a wall.
Your contact info
So I can confirm your review and send your files later.
You’re a fit
Book your Revenue Leak Review
Check your email and texts. I sent a calendar link.
Can’t use the calendar? Open booking page or call (619) 975-3627.
Not a fit right now
This is for HVAC and plumbing owners who want more work and can take it.
You can still read the 7-day guide: Repair guide. Or call (619) 975-3627 if things change.
$297/month for founding shops. $497 to start. The rate is locked for life while you stay a client in good standing. 3 seats, filled one at a time.
- Day 1: leak baseline. Your path mapped, your biggest leak named
- Day 7: priority repair live (7 business days after full access)
- Weekly: a scorecard that proves what came back - then the next biggest leak gets fixed
Prefer to call? (619) 975-3627. Apply above first when you can.
The problem
Your marketing may not be the problem.
An HVAC or plumbing company can spend thousands on leads and still leave jobs on the table.
Lead
Contact
Appointment
Estimate
Job
Payment
Customer review
Repeat
Slow response
Leads go cold in minutes.
Form drop-off
Visitors start a form and never finish.
No follow-up
Estimates and open leads die.
Low show rates
Appointments booked. Nobody shows.
Past customers ignored
No plan to bring them back.
Two views of your business
The scan looks outside. The review goes inside.
Every shop has two stories. What customers see. And what the numbers really say.
Revenue Leak Scan
The outside view
- Public information only
- What customers see and experience
- No access needed
- Free
It tells us where the leaks might be.
Revenue Leak Review
The inside view
- Your real business numbers
- Missed calls, lead volume, booking rate, close rate, average ticket
- Follow-up and after-hours performance
- A 30-minute call
It tells us whether the leaks are actually costing you money.
"The Scan tells us where the leaks might be. The Review tells us whether they're actually costing you money."
The mechanism
Detect. Repair. Recover. Prove.
Four steps, not a menu of ten services. Each one exists to turn demand you already have into booked jobs.
Detect
Day-1 Leak Baseline. Your full path mapped, your biggest leak named, with the evidence.
Repair
Priority Repair live in 7 business days. The highest-value fix first, not the whole menu at once.
Recover
Running and tuning the repaired path until it becomes the way the shop works. One repair at a time.
Prove
Weekly Proof Scorecard. Leads, books, shows, jobs, revenue. Before and after, from your own numbers.
The leak map
Where is your revenue leaking?
Website visitor
Weak offer · Hard-to-find button · Confusing site
Lead
Form drop-off · Missed calls
Contacted
Slow response · No follow-up
Booked
Hard to schedule · No confirm · No reminders
Estimate
No follow-up · Lost jobs
Job sold / done
No review ask · No extra offer
Paid → review → repeat
Forgotten past customers · No win-back
What you get
One system. Four parts. Built to recover jobs from the demand you already have.
Leak Baseline
Day 1: your path from first contact to a paid job, mapped and measured. The biggest leak, named, with the evidence.
Priority Repair
The highest-value fix, live in 7 business days. A rebuilt site, lead capture, speed-to-lead, booking, reminders, follow-up, reviews, reactivation, or tracking - whichever the baseline picks.
Recovery
Ongoing tuning of the repaired path. One priority repair at a time - always the biggest current leak.
Proof Scorecard
Every week: leads, contacted, booked, showed, jobs sold, revenue. Plus missed calls, show rate, close rate, reviews, and reactivated customers.
We plug into the tools you already use when we can. We do not force every shop onto the same software. Your site gets rebuilt only when the baseline shows it is the leak.
Apply for a Founding spot
$297/month founding · $497 to start · priority repair live in 7 business days
How it starts
A clock you can check, not a vague roadmap.
Leak Baseline
Your path mapped. Your biggest leak named. The repair plan written.
Priority repair live
7 business days after full access and approvals. If I miss the clock, service fees pause.
Proof scorecard
We look at your numbers, keep what works, and fix what does not.
Next leak, next repair
One priority repair at a time, always the biggest current leak. Your founding rate stays locked.
Who is a founding client fit for?
HVAC or plumbing shops that already get some demand, want more jobs from it, and can take those jobs. You own or co-own the shop, or you can decide. You will share basic marketing and CRM numbers for the baseline and the weekly scorecard. You run a business you can stand behind and will share honest feedback.
Who is it not for?
Shops outside HVAC or plumbing. Shops that only want more leads and will not touch conversion. Owners who will not share basic CRM or marketing numbers. Anyone expecting overnight results with zero change, using deceptive or high-pressure tactics, or fully booked with no plan to grow.
Do I have to rebuild my website?
Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, it happens on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
Don’t scale a broken funnel. Fix the leak first, then turn up the pressure.
Who this is for — and who it isn’t.
We only work with shops that operate with integrity. If that is not you, we are not the right partner.
This is a fit if you are
- An HVAC or plumbing company
- Already getting some demand (ads, search, referrals, or all three)
- Frustrated by leads that never turn into jobs
- Willing to look at the full customer path, not just “more leads”
- Open to honest feedback
- Running a business you can stand behind
- Willing to share basic numbers so the work is measured
This is not a fit if you are
- Looking only for more leads, with no interest in conversion
- Unwilling to share basic marketing or customer data
- Expecting overnight results with zero change in the shop
- Outside HVAC or plumbing
- Looking for a generic digital marketing agency
- Unwilling to follow the process we build together
- Relying on deceptive or high-pressure tactics
The Founding Five. A proof cohort, not a coupon.
HVAC and plumbing is a new niche for me. I am using these 3 founding seats to tighten delivery, get honest feedback, and build real before-and-after proof. Seats fill one at a time, so each install gets my full attention.
What founding means
- Honest feedback: tell us what works and what does not
- Short, practical talks when they help
- Access to basic marketing and customer numbers, from baseline to scorecard
- Flag problems early so we can fix them fast
- Published story only with your written OK, after real numbers exist
Support for founding clients
- Direct access the first 7 days
- Email support
- Weekly Proof Scorecard by email
- Measured reviews, weekly scorecard cadence
- We watch the system and keep improving it
Founding Client pricing
Three founding seats, one at a time. The rate is locked for life. Not a discount - an exchange for helping build the system.
Founding Client rate
$297
/ month · locked for life in good standing
$497 to start (setup + month 1)
- Pay $497 to start. Not refunded. It covers setup and month 1.
- Day 1: your Leak Baseline. Day 7: priority repair live after full access and approvals.
- Weekly: a proof scorecard. The next biggest leak gets fixed next.
- Only 3 founding seats. Filled one at a time. New seats cost more as the system proves itself - founding seats do not change.
- A seat is taken when $497 clears, not when you apply.
- If I miss the 7-business-day clock, service fees pause until the repair is live. That pause covers only delays I control.
I do not promise a dollar amount, ROAS, or a job count. See where it leaks with your numbers (illustration).
Small agency. Fast execution. Direct access.
Local
Based in the San Diego market. I understand Southern California HVAC and plumbing shops.
Spanish-speaking
Able to build and talk through campaigns for Spanish-speaking customers and Hispanic communities.
Fast
Priority repair live in 7 business days after full access and approvals. If I miss the clock, service fees pause. No layers of account managers.
What happens next
-
1
Get your free Scan
Send me your website in the form above. I look at what customers see - the outside view. Public signals only, no access needed.
-
2
Revenue Leak Review
We go inside your numbers: missed calls, booking rate, close rate, average ticket. The Scan told us where the leaks might be. This tells us what they cost. If you fit, you pick a time.
-
3
Pay $497 and we start
Day 1: your Leak Baseline. Day 7: the priority repair is live after full access. $297/month after that, locked for life.
-
4
Weekly proof
Scorecard every week. The next biggest leak gets fixed next. Continue or part ways - founding rate stays locked.
Apply for a Founding spot
$297/month founding · $497 to start · priority repair live in 7 business days
About Radical Red Rocket
HVAC and plumbing shops are great at the real work. I install Revenue Leak Repair so more of the right interest becomes a booked job, and a better week for you and your team.
I’m Nef (Nefer Lopez), San Diego born and raised. I’ve been in marketing since 2011. I started Radical Red Rocket in 2015 so I could help people for real when friends of friends asked.
I’ve sat on every side of the table: corporate agency, in-house demand generation director, paid-search software, freelance systems work (sites, APIs, AI chat, sales-flow architecture), and revenue operations on HubSpot Enterprise. On the agency side I managed real ad spend (combined books on the order of $100k/month). I know how big shops work, and why small accounts get the rookie, the slow reply, and the overpromise.
With me, you get direct access, not a junior and a 24-hour ticket queue. Cap is about 10 clients so support stays real.
Why these trades only: capturing demand the right way is powerful. Trade owners work hard for their families. I’m not a generalist agency chasing every industry. HVAC and plumbing only. San Diego is home base.
I won’t sell vanity metrics, fake ROAS, or lock you in with long contracts that trap you. If you’re disrespectful, we’re not a fit.
Grew up in a Mexican household playing baseball in San Diego and Tijuana. Spent seven years living nomad-style out of a carry-on and a backpack. Today I’m a blue belt in Brazilian jiu-jitsu. Training keeps my mind and body sharp.
Adjacent track record (not an HVAC success story): as a demand gen / paid-search operator I helped a vacation-rental client hit an 18.78% lead conversion rate on Google Ads by focusing the 80/20: one high-intent keyword focus, conversion bidding, strong offer copy, and a fast mobile landing page. I also share builds on YouTube.
FAQ
What is Revenue Leak Repair?
A system for HVAC and plumbing shops. Day 1: a leak baseline that names your biggest leak. Day 7: the priority repair is live. A weekly scorecard shows leads, books, shows, jobs, and revenue - and the next biggest leak gets fixed next. Details under What you get.
What does the founding rate cost?
$297 per month for founding shops. $497 to start covers setup and month 1. That payment is not refunded. The rate is locked for life while you stay a client in good standing. There is no discount and no made-up list price. 3 founding seats, filled one at a time.
Do you guarantee more money?
No. I do not promise a dollar amount, ROAS, or a job count. If the priority repair is not live in 7 business days after full access and approvals, service fees pause until it is. That pause covers only delays I control.
Who is a fit?
HVAC or plumbing. Owner or someone who can decide. You already get some demand, you want more jobs from it, and you can take them. You will share basic marketing and CRM numbers for the baseline and the weekly scorecard. Shops outside San Diego can still fit.
Do I need a CRM?
It helps. We use your current tools when we can. Not having a CRM does not block the apply form. We talk about it on the call.
Will you publish my shop?
Only with your written OK, after real numbers exist. Three steps: private use of anonymized numbers, an anonymous story, or a named story. You pick, and you can say no at any point.
Can I see the leak with my numbers?
Yes. The Revenue Leak Calculator: your typical month, your gross profit per job, where money drops, and how many extra jobs pay for the system. Illustration only. No revenue promise.
Do I have to rebuild my website?
Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, we do it on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
What happens after the first repairs?
The weekly scorecard keeps running and the next biggest leak gets fixed next. Founding shops keep their locked rate while they stay clients in good standing. No contract that traps you - you keep your domain, your data, and the portable work product.
How do I book?
Apply with the form at the top. If you fit, the calendar shows. Or call (619) 975-3627.
Find your biggest leak. Fix it in 7 business days.
$497 to start. 3 founding seats, filled one at a time. Founding rate $297/month, locked for life. Priority repair live in 7 business days after full access.
Call: (619) 975-3627
Not ready to apply?
Get 7 short emails on where shops leak. Or punch in a typical month on the Revenue Leak Calculator. Optional: Facebook group for shop talk.
Or read the Revenue Leak Playbook.