Missed calls
After hours and busy periods.
Revenue Leak Repair · HVAC & plumbing
Turn more of the demand you already have into completed jobs.
I find where calls, leads, estimates, and past customers slip away. Then I repair the biggest measurable leak first and track the business that comes through it.
No upfront agency fee. No traditional monthly marketing retainer. If you do not collect qualifying attributable revenue, I do not collect a performance fee.
Your free Scan is the outside view. It uses public signals only. It is not a diagnosis of business performance.
Step 1 of 1 · Scan request
Get your free Revenue Leak Scan
Tell me where to look. I scan your public customer path - your site, your Google listing, your reviews - and email your scorecard. No call needed.
Scan requested
You are in the queue.
Got it. Your scan is in the queue.
I will run it myself and email your scorecard to the address you gave me. If the scan shows something worth chasing, we can book a Revenue Leak Review and test it against your real numbers.
Want to talk sooner? Call (619) 975-3627 or book a Review.
If the Review confirms a measurable opportunity, we can define a Performance Partnership. I earn the agreed performance fee only after you collect payment from qualifying attributable business.
- Day 1: leak baseline. Your path mapped, your biggest leak named
- Day 7: priority repair live (7 business days after full access)
- Weekly: a scorecard that tracks captured, recovered, completed, and paid opportunities
Prefer to call? (619) 975-3627. Apply above first when you can.
The problem
Your marketing may not be the problem.
An HVAC or plumbing company can spend thousands on leads and still leave jobs on the table.
Lead
Contact
Appointment
Estimate
Job
Payment
Customer review
Repeat
Slow response
Leads go cold in minutes.
Form drop-off
Visitors start a form and never finish.
No follow-up
Estimates and open leads die.
Low show rates
Appointments booked. Nobody shows.
Past customers ignored
No plan to bring them back.
Two views of your business
The scan looks outside. The review goes inside.
Every shop has two stories. What customers see. And what the numbers really say.
Revenue Leak Scan
The outside view
- Public information only
- What customers see and experience
- No access needed
- Free
It tells us where the leaks might be.
Revenue Leak Review
The inside view
- Your real business numbers
- Missed calls, lead volume, booking rate, close rate, average ticket
- Follow-up and after-hours performance
- A 30-minute call
It tells us whether the leaks are actually costing you opportunities.
"The Scan tells us where leaks might exist. The Review tells us whether they're actually costing you opportunities."
The mechanism
Detect. Repair. Recover. Prove.
Four steps. One measurable repair at a time. Each step connects an opportunity to a completed, paid job.
Detect
Map the path from demand to payment. Name the biggest measurable leak with the available evidence.
Repair
Put the highest-value measurable fix live first. Target 7 business days when the repair scope permits.
Recover
Run and tune the repaired path. Expand only after the first repair produces enough evidence.
Prove
Track source, appointments, completed jobs, collected attributable revenue, and fee status from shared records.
The leak map
Where is your revenue leaking?
Website visitor
Weak offer · Hard-to-find button · Confusing site
Lead
Form drop-off · Missed calls
Contacted
Slow response · No follow-up
Booked
Hard to schedule · No confirm · No reminders
Estimate
No follow-up · Lost jobs
Job sold / done
No review ask · No extra offer
Paid → review → repeat
Forgotten past customers · No win-back
What you get
One measured system. Start with the leak most likely to produce clear evidence.
Leak Baseline
Your path from demand to payment, mapped and measured. The biggest measurable leak is named with the evidence.
Priority Repair
One fix first: missed calls, after-hours capture, old leads, open estimates, web callbacks, response time, or another measurable leak.
Recovery
Operate and tune the repaired path. Expand only after the first repair creates enough evidence.
Revenue Leak Dashboard
Track opportunities captured, recovered, converted, completed, and paid. Supporting traffic metrics stay in context.
We plug into the tools you already use when we can. We do not force every shop onto the same software. Your site gets rebuilt only when the baseline shows it is the leak.
Get Your Free Revenue Leak Scan
Public signals only · no access needed · no upfront agency fee
How it starts
Observation first. Then investigation, one repair, and shared evidence.
Revenue Leak Scan
I review the public customer path. It shows where a leak might exist, not what the shop lost.
Revenue Leak Review
We use your real numbers to decide whether the public signal matters economically.
One priority repair
We agree on the measurable leak, attribution rules, responsibilities, and acceptance test before work starts.
Collection and reporting
We compare the same records. I earn the agreed fee after you collect qualifying attributable revenue.
Who is a Performance Partnership fit for?
Licensed HVAC or plumbing shops that already get some demand and can take more jobs. You can make decisions and will share accurate lead, job, payment, and attribution records.
Who is it not for?
Shops outside HVAC or plumbing. Shops that only want more leads and will not repair conversion. Owners who will not share job and payment status. Anyone expecting guaranteed outcomes, using deceptive tactics, or fully booked with no plan to grow.
Do I have to rebuild my website?
Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, it happens on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
Don’t scale a broken funnel. Fix the leak first, then turn up the pressure.
The Partner Board.
Six partnership places in San Diego County: one HVAC shop and one plumbing shop per territory. The first 3 signed carry the Founding role. While we partner, I do not serve another shop of your trade in your territory.
South Bay
Chula Vista, National City, Imperial Beach, Bonita, Coronado, San Ysidro
HVAC1 placeOpen
Plumbing1 placeOpen
Central & East County
Central San Diego, El Cajon, La Mesa, Santee, Spring Valley, Lakeside, Alpine
HVAC1 placeOpen
Plumbing1 placeOpen
North County
Oceanside, Carlsbad, Encinitas, Vista, San Marcos, Escondido, Poway
HVAC1 placeOpen
Plumbing1 placeOpen
A place is locked only when both sides sign the written agreement - a form or a call does not take it. The free Scan and Review stay open to every shop. Territories and trade slots are named in each agreement. See how the Performance Partnership works.
Who this is for — and who it isn’t.
We only work with shops that operate with integrity. If that is not you, we are not the right partner.
This is a fit if you are
- A licensed HVAC or plumbing contractor
- Already getting some demand (ads, search, referrals, or all three)
- Frustrated by leads that never turn into jobs
- Willing to look at the full customer path, not just “more leads”
- Open to honest feedback
- Running a business you can stand behind
- Willing to share accurate lead, job, payment, and attribution records
This is not a fit if you are
- Looking only for more leads, with no interest in conversion
- Unwilling to report completed jobs, collections, cancellations, or refunds
- Expecting guaranteed customers, revenue, or jobs
- Outside HVAC or plumbing
- Looking for a generic digital marketing agency
- Unwilling to follow the process we build together
- Relying on deceptive or high-pressure tactics
A Performance Partnership, not a monthly retainer.
We first identify the measurable leak. Then we decide together whether it is worth fixing.
Aligned compensation
Paid after you collect
No upfront agency fee
No traditional monthly marketing retainer
- Find it. The Scan shows public signals. The Review checks your real numbers.
- Define it. We agree on the repair, eligible sources, attribution rules, and responsibilities in writing.
- Repair and track it. We follow each qualifying opportunity through completed work and collection.
- I do not take a percentage of all company revenue.
- Only qualifying incremental business that can be attributed to the Radical Red Rocket system can count.
- If you do not collect qualifying attributable revenue, I do not collect a performance fee.
Compensation and attribution terms are defined in the individual written agreement. I do not promise revenue, customers, appointments, jobs, collections, or ROAS.
Small agency. Fast execution. Direct access.
Local
Based in the San Diego market. I understand Southern California HVAC and plumbing shops.
Spanish-speaking
I can build a complete Spanish customer path: page, capture, phone, booking, and follow-up.
Fast
I target one priority repair in 7 business days after full access and approvals when the repair scope permits. No layers of account managers.
What happens next
-
1
Get your free Scan
Send me your website in the form above. I look at what customers see - the outside view. Public signals only, no access needed.
-
2
Revenue Leak Review
We go inside your numbers: missed calls, response time, booking rate, estimates, completed jobs, and collections. The Review tests whether the public signal costs real opportunities.
-
3
Define the Performance Partnership
We write the selected repair, attribution rules, responsibilities, direct costs, and compensation structure before implementation starts.
-
4
Repair, measure, and collect
We track qualifying opportunities through completed work and payment. I earn the agreed fee after you collect.
Get Your Free Revenue Leak Scan
Observation → investigation → repair → measured Performance Partnership
About Radical Red Rocket
HVAC and plumbing shops are great at the real work. I install Revenue Leak Repair so more of the right interest becomes a booked job, and a better week for you and your team.
I’m Nef (Nefer Lopez), San Diego born and raised. I’ve been in marketing since 2011. I started Radical Red Rocket in 2015 so I could help people for real when friends of friends asked.
I’ve sat on every side of the table: corporate agency, in-house demand generation director, paid-search software, freelance systems work (sites, APIs, AI chat, sales-flow architecture), and revenue operations on HubSpot Enterprise. On the agency side I managed real ad spend (combined books on the order of $100k/month). I know how big shops work, and why small accounts get the rookie, the slow reply, and the overpromise.
With me, you get direct access, not a junior and a 24-hour ticket queue. Cap is about 10 clients so support stays real.
Why these trades only: capturing demand the right way is powerful. Trade owners work hard for their families. I’m not a generalist agency chasing every industry. HVAC and plumbing only. San Diego is home base.
I won’t sell vanity metrics, fake ROAS, or lock you in with long contracts that trap you. If you’re disrespectful, we’re not a fit.
Grew up in a Mexican household playing baseball in San Diego and Tijuana. Spent seven years living nomad-style out of a carry-on and a backpack. Today I’m a blue belt in Brazilian jiu-jitsu. Training keeps my mind and body sharp.
Adjacent track record (not an HVAC success story): as a demand gen / paid-search operator I helped a vacation-rental client hit an 18.78% lead conversion rate on Google Ads by focusing the 80/20: one high-intent keyword focus, conversion bidding, strong offer copy, and a fast mobile landing page. I also share builds on YouTube.
FAQ
What is Revenue Leak Repair?
A system for HVAC and plumbing shops. Day 1: a leak baseline that names your biggest leak. Day 7: the priority repair is live. A weekly scorecard shows leads, books, shows, jobs, and revenue - and the next biggest leak gets fixed next. Details under What you get.
How does the Performance Partnership work?
There is no upfront agency fee and no traditional monthly marketing retainer. I earn the compensation defined in our written agreement after you collect payment from qualifying attributable business.
Do you guarantee more money?
No. I do not promise revenue, customers, appointments, jobs, collections, or ROAS. Performance compensation applies only after you collect qualifying attributable revenue under our written agreement.
Who is a fit?
Licensed HVAC or plumbing. Owner or someone who can decide. You already get some demand, can take more jobs, and will share accurate lead, job, payment, and attribution records. Chula Vista and San Diego County are the first markets.
Do I need a CRM?
It helps. We use your current tools when we can. Not having a CRM does not block the apply form. We talk about it on the call.
Will you publish my shop?
Only with your written OK, after real numbers exist. Three steps: private use of anonymized numbers, an anonymous story, or a named story. You pick, and you can say no at any point.
Can I see the leak with my numbers?
Yes. The Revenue Leak Calculator maps a typical month and shows where gross profit can drop. It is an illustration, not a diagnosis or a revenue promise.
Do I have to rebuild my website?
Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, we do it on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
Do you take a percentage of everything my company earns?
No. Only qualifying incremental business that both sides can attribute to the Radical Red Rocket system can count. The written agreement defines the sources, evidence, timing, and compensation method.
How do I book?
Request the free Revenue Leak Scan with the form at the top. If you fit, the Revenue Leak Review calendar shows. Or call (619) 975-3627.
Find the leak. Repair it. Track what gets paid.
Start with a free public-signal Scan. Use the Review to test the opportunity with real numbers. If the repair makes sense, align compensation with qualifying attributable business you collect.
Call: (619) 975-3627
Not ready to apply?
Get 7 short emails on where shops leak. Or punch in a typical month on the Revenue Leak Calculator. Optional: Facebook group for shop talk.
Or read the Revenue Leak Playbook.