Recover
Start with opportunities already within reach: missed calls, after-hours inquiries, stale or unbooked leads, old estimates, past customers. Not every shop has all of these — the baseline shows what is real.
Founding Partner Pilot · San Diego plumbing
I'm looking for one San Diego plumbing or HVAC company to prove this with.
For 30 days, I'll work with one qualified shop to recover opportunities already within reach, improve the path from lead to booked job, and selectively create new demand where it makes sense. Then we measure what actually happened — including what turned into collected revenue.
$0 setup · $0 retainer · $0 performance fee during the 30-day Pilot.
Fit check
30-day Pilot
Day-30 review
One qualified plumbing or HVAC company. We measure what actually happens — no promised revenue, jobs, or rankings. How the Pilot and the Partnership differ.
The diagnostics below decide where the Pilot focuses. Live proof: 165 South Bay plumbing shops measured at 98.8% completeness — see the market map.
Diagnostics, not the mission: Your Territory Scorecard shows your shop in the market — every checked point, the competitors above you, and the whitespace you can take. The public South Bay map is live — see it here. The full sample report is on the Scorecard page.
Get Your Territory Scorecard
Not ready for the Pilot? Start here. Tell me your shop and I'll email your Territory Scorecard - where you rank, who's above you, and where you can win. No call needed.
Scorecard requested
You are in the queue.
Got it. Your Territory Scorecard is in the queue.
I will run it myself and email Your Territory Scorecard to the address you gave me - map and score in one report - with the Website Grader alongside. If it shows something worth chasing, we book a Scorecard Review and test it against your real numbers.
Want to talk sooner? Call (619) 975-3627 or book a Scorecard Review.
Why 30 days for $0
I don't need another marketing theory. I want proof.
I've built the intelligence and the operating plan: how a territory's demand shows up, where a shop loses opportunities it already has, and how to track what happens after an inquiry. What I don't have yet is a measured public result with a plumbing shop. That is what these 30 days are for.
One qualified shop. Real records. The strongest baseline we can build on Day 0. Then we work the opportunities together and measure what actually happened — including what turned into collected revenue. If the numbers are good, you get the proof and I get mine. If they aren't, that finding is the honest result, and I'll say so.
What I'll work on
Recover. Improve. Acquire. Prove.
Four lanes. We start with what you already have, fix the path to a booked job, add demand only where it makes sense, and measure what actually happened.
Improve
Improve the path between opportunity and collected revenue: response speed, booking, follow-up, estimate recovery, and how offers are presented.
Acquire
Create additional demand only where it makes sense. No promised ad spend, no lead-volume promises, no single-channel dependence.
Prove
Measure what actually happened: opportunity → appointment → estimate → job → collected revenue. Attribution is stated honestly, not stretched.
Why I've earned the right to test it
We don't start by guessing.
The diagnostics come first. The public Territory Market Map shows where the opportunity is. Your Territory Scorecard shows what may be stopping you from capturing it - map and score in one report, with the Website Grader alongside. The Scorecard Review decides which one matters first.
These are diagnostic tools used to decide where the Pilot focuses — not the mission itself. The Scorecard is free, private, and needs no call. I build it from public-facing data — no account access needed.
What I can see from outside your shop
Market
Visibility
Reputation
Website
- Public information only — no access needed, free
- Where you appear, who holds the slots above you, where the whitespace is
- What homeowners meet before they call: the listing, the reviews, the website
It shows where the opportunities might be.
What I can't see until we talk
Response
Booking
Sales
Capacity
Retention
- Missed calls, after-hours rings, response speed
- Booking, estimates, follow-up, past customers
- Capacity for more work and what a job is worth
Only you can see this part. A 30-minute Scorecard Review puts your real numbers next to the public view.
A weak ranking is evidence — not automatically a priority. More demand into a constrained shop just makes the constraint louder. The public view alone can't tell us which problem you have — you have to look at both: the market and your shop.
"The Territory Scorecard shows where opportunities might be. Reviewing it with your real numbers tells us which ones are actually costing you ground."
Sometimes the answer is push a market. Sometimes it is fix the missed calls first — more demand into a leak only wastes money. That call is what the Scorecard Review is for.
After the Pilot: the Territory Partnership method
If we continue: Detect. Repair. Recover. Prove.
Once a Territory Partnership is active, the work runs one measurable repair at a time. The Pilot uses the same records and the same discipline — this is simply the sequence the ongoing relationship follows.
Detect
Map the path from demand to payment. Name the biggest measurable leak with the available evidence.
Repair
Put the highest-value measurable fix live first. Target 7 business days when the repair scope permits.
Recover
Run and tune the repaired path. Expand only after the first repair produces enough evidence.
Prove
Track source, appointments, completed jobs, collected attributable revenue, and fee status from shared records.
The customer path
Where does demand leak on the way to a paid job?
An HVAC or plumbing company can spend thousands on leads and still leave jobs on the table. This is the path every inquiry travels - and the stages where it commonly leaks.
Website visitor
Weak offer · Hard-to-find button · Confusing site
Lead
Form drop-off · Missed calls
Contacted
Slow response · No follow-up
Booked
Hard to schedule · No confirm · No reminders
Estimate
No follow-up · Lost jobs
Job sold / done
No review ask · No extra offer
Paid → review → repeat
Forgotten past customers · No win-back
Illustrative pattern, not client data. Which stage to work first is what the Pilot's Recover and Improve lanes test — sometimes the fix is more demand, sometimes it's response, booking, or capacity.
The Pilot, step by step
How the 30 days run.
From fit check to Day-30 review, using the strongest records your shop already has.
See if your shop is a fit
A short fit check: capacity, desire, authority, and willingness to measure. The Pilot is one qualified San Diego plumbing or HVAC company.
Set the Day-0 baseline
We pull the strongest records you already have — calls, leads, estimates, jobs, collections — and mark what is missing. No manufactured baseline.
Work the four lanes
Recover, Improve, and Acquire. Each change is recorded so both sides can see what was tried and what happened.
Review Day 30 — and decide
Compare against the baseline. No automatic rollover. If it worked and both sides want to continue, the next conversation is a separate Territory Partnership.
Who is the Pilot for?
A licensed San Diego plumbing or HVAC company that can take on more work, has a decision-maker involved, and will share honest lead, job, payment, and attribution records so we can measure what actually happened.
Who is it not for?
Shops outside San Diego County plumbing. Shops that only want more leads and will not fix conversion. Owners who will not share job and payment status. Anyone expecting guaranteed outcomes, using deceptive tactics, or fully booked with no plan to grow.
Do I have to rebuild my website?
Only if the baseline shows your site is the real constraint. We diagnose first. If we rebuild, it happens on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
One shop. Thirty days. Real records — then we both look at the same numbers.
The Partner Board.
Ten partnership places exist county-wide. One plumbing partner and one HVAC partner per territory. These are the ongoing Territory Partnership slots - separate from the 30-day Founding Partner Pilot, which is one plumbing or HVAC company. While we partner, I do not serve another shop of your trade in your territory.
South Bay
Chula Vista, National City, Imperial Beach, Bonita, Coronado, San Ysidro
HVAC1 placeOpen
Plumbing1 placeOpen
East County
El Cajon, La Mesa, Santee, Lemon Grove, Spring Valley, Lakeside, Alpine
HVAC1 placeOpen
Plumbing1 placeOpen
San Diego Metro
Downtown, Mission Valley, North Park, Point Loma, Pacific Beach, Clairemont, La Jolla, Mira Mesa
HVAC1 placeOpen
Plumbing1 placeOpen
North County Inland
Poway, Rancho Bernardo, Escondido, San Marcos, Vista
HVAC1 placeOpen
Plumbing1 placeOpen
North County Coastal
Oceanside, Carlsbad, Encinitas, Solana Beach, Del Mar
HVAC1 placeOpen
Plumbing1 placeOpen
A place is locked only when both sides sign the written agreement - a form or a call does not take it. Starting the Pilot does not lock a territory place by itself. The free scorecard and Review stay open to every shop. Territories and trade slots are named in each agreement. See how the Territory Partnership works.
Who the Pilot is for — and who it isn’t.
The Pilot runs with one qualified San Diego plumbing or HVAC company. Qualification is about capacity, desire, authority, and a willingness to measure honestly.
This is a fit if you are
- A licensed San Diego plumbing or HVAC company
- Able to take on more work
- Owner, co-owner, or someone who can approve changes
- Genuinely looking to grow, not just shopping for leads
- Willing to act when the baseline names something worth fixing
- Willing to share honest lead, job, payment, and attribution records
- Open to hearing what did not work as plainly as what did
This is not a fit if you are
- Outside San Diego County plumbing or HVAC for this Pilot
- Fully booked with no plan to grow
- Unwilling to report completed jobs, collections, cancellations, or refunds
- Expecting guaranteed customers, revenue, or jobs
- Looking only for more leads, with no interest in fixing conversion
- Relying on deceptive or high-pressure tactics
What the 30 days cost — and what comes after.
The Pilot is fee-free while we prove whether this works. The paid relationship only starts if we both choose it at Day 30.
Founding Partner Pilot · 30 days
$0
setup · retainer · performance fee
during the 30-day Pilot
- Prove it first. The first Pilot exists to create proof, not immediate fees.
- No retroactive fee. Pilot-period revenue never becomes fee-bearing later.
- No automatic rollover. At Day 30 we review the same records and decide together.
- One qualified San Diego plumbing or HVAC company.
- Recover → Improve → Acquire → Prove.
- If the numbers do not support it, that is the honest result.
After Day 30 · Territory Partnership
Paid after you collect
No setup fee
No monthly retainer
- Find it. The diagnostics and the Pilot point at the first repair worth doing.
- Define it. We agree on the repair, eligible sources, attribution rules, and responsibilities in writing.
- Repair and track it. We follow each qualifying opportunity through completed work and collection.
- I do not take a percentage of all company revenue.
- Only qualifying incremental business that can be attributed to the Radical Red Rocket system can count.
- If you do not collect qualifying attributable revenue, I do not collect a performance fee.
The Pilot does not automatically become a paid engagement, and pay-on-collection compensation begins only under the separate Territory Partnership agreement. Compensation and attribution terms are defined in the individual written agreement. I do not promise revenue, customers, appointments, jobs, collections, or ROAS.
Small team. Fast execution. One trade per territory.
Local
Based in the San Diego market. I understand Southern California HVAC and plumbing shops.
Spanish-speaking
I can build a complete Spanish customer path: page, capture, phone, booking, and follow-up.
Fast
I target one priority repair in 7 business days after full access and approvals when the repair scope permits. No layers of account managers.
What happens next
-
1
See if your shop is a fit
A short fit check covers capacity, authority, and whether you can measure honestly. The Pilot is one qualified San Diego plumbing or HVAC company - the first yes does not skip qualification.
-
2
Set the baseline and run the 30 days
We record what your records can prove on Day 0, then work the Recover, Improve, and Acquire lanes together, logging each change.
-
3
Review Day 30 and decide
Same records, both sides. No automatic rollover. If the Pilot worked and you want to continue, we discuss a separate Territory Partnership. See how the Partnership works.
See If Your Shop Is a Fit
Get Your Territory Scorecard
Fit check → 30-day Pilot → Day-30 review → optional Territory Partnership
About Radical Red Rocket
HVAC and plumbing shops are great at the real work. I put the best opportunities to work so more of the right interest becomes a booked job, and a better week for you and your team.
I’m Nef (Nefer Lopez), San Diego born and raised. I’ve been in marketing since 2011 — I’ve sat in different seats: agency, in-house, and software. I run a small roster on purpose: the work is judged on booked jobs and collected revenue. HVAC and plumbing only.
Ready to talk about working together?
$0 setup · $0 retainer · $0 performance fee during the 30-day Pilot
FAQ
What is the Founding Partner Pilot?
A 30-day validation program for one qualified San Diego plumbing or HVAC company. I work the Recover, Improve, and Acquire lanes with your team, then we measure what actually happened — including collected revenue — against the Day-0 baseline.
What does the Pilot cost?
$0 setup, $0 retainer, and $0 performance fee during the 30 days. No fee applies retroactively to Pilot-period revenue. The first Pilot exists to create proof, not immediate fees.
What happens after 30 days?
We review the evidence together. There is no automatic rollover. If the Pilot worked and both sides want to continue, the next conversation is a separate Territory Partnership. If not, we stop.
Do I get territory exclusivity during the Pilot?
No automatic exclusivity. The Pilot participant gets the first conversation about continuing into the relevant plumbing territory before I commit that place elsewhere, but exclusivity begins only when a Territory Partnership is formally activated.
Is this just lead generation?
No. Recover → Improve → Acquire → Prove. We start with opportunities you already have, fix the path between inquiry and booked job, add demand only where it makes sense, and measure what actually happened.
What is a Territory Partnership?
A pay-on-collection partnership for HVAC and plumbing shops. First, Your Territory Scorecard - free - shows where your shop stands in the market - map and score in one report. Then one priority improvement goes live, and a weekly scorecard tracks calls, booked jobs, completed jobs, and collected revenue - and the next opportunity gets worked next. Details under How it works.
How does the Territory Partnership work?
There is no setup fee and no monthly retainer. I earn the compensation defined in our written agreement after you collect payment from qualifying attributable business.
Do you guarantee more money?
No. I do not promise revenue, customers, appointments, jobs, collections, or ROAS. Compensation applies only after you collect qualifying attributable revenue under our written agreement.
What if the biggest problem isn't marketing?
Then I'll say so. Some shops are fundamentally healthy and the best move is to push the market harder. Others are leaking demand they already have - missed calls, slow response, unclosed estimates - and more marketing only makes the waste bigger. The Scorecard Review decides with your real numbers.
Who is a fit?
Licensed HVAC or plumbing. Owner or someone who can decide. You already get some demand, can take more jobs, and will share accurate lead, job, payment, and attribution records. Chula Vista and San Diego County are the first markets.
What does Your Territory Scorecard need from me?
A live website and an active Google Business Profile, in a territory I have mapped (San Diego County now). Those are the two things the scorecard reads - public signals only, no access, no cost. Missing one? Still reach out. We talk about what to fix first.
Do I need a CRM?
It helps. We use your current tools when we can. Not having a CRM does not block the apply form. We talk about it on the call.
Will you publish my shop?
Only with your written OK, after real numbers exist. Three steps: private use of anonymized numbers, an anonymous story, or a named story. You pick, and you can say no at any point.
Can I see the economics with my numbers?
Yes. The Territory Partnership Calculator maps a typical month and shows what your shop keeps at a fee you choose. It is an illustration, not a diagnosis or a revenue promise.
Do I have to rebuild my website?
Only if the day-1 baseline shows your site is the leak. We diagnose first. If we rebuild, we do it on hosting we run, with no WordPress or plugin stacks. You keep your domain. Your email does not change. I move over your services, photos, and reviews.
Do you take a percentage of everything my company earns?
No. Only qualifying incremental business that both sides can attribute to the Radical Red Rocket system can count. The written agreement defines the sources, evidence, timing, and compensation method.
How do I book?
Start with the fit check for the 30-day Founding Partner Pilot if you run a San Diego plumbing or HVAC company. Want the report first? Request Your Territory Scorecard with the form beside the hero. Or call (619) 975-3627.
One plumbing company. Thirty days. Real records.
I'm selecting one qualified San Diego plumbing or HVAC company for the 30-day Founding Partner Pilot. $0 setup, $0 retainer, $0 performance fee during the Pilot. Then we both look at what actually happened.
Call: (619) 975-3627