Visit site (opens in a new tab)Photo: Bikes for Baja / @bikes_for_baja
Community initiative / Baja California
Bikes for Baja
An online home for a mission connecting bicycles with people and communities across Baja California.
Read the case noteSouth Bay, San Diego
WEBSITESFOR LOCALBIKE ORGS
I'm Nefer. I build websites — and the local search presence behind them — for bike shops, co-ops, nonprofits, clubs, and the people getting more neighbors on bikes.
Featured collaborations
- Bikes for BajaCommunity initiative / Baja California(opens in a new tab)
- Pirate SkoolBike lessons / Small business(opens in a new tab)
San Diego, California
Who I work with
WHO I WORK WITH
Different work. Same problem: good people doing good work, hard to find online.
- Bike shops and mechanicsRetail, service, repair
- Tours and rentalsGuided rides, rentals, trips
- Co-ops and community shopsDIY spaces, earn-a-bike
- Nonprofits and advocacyAccess, safety, youth programs
- Clubs, teams, ride organizersGroup rides, events, teams
- Adjacent businessesCafes, makers, services for riders
If you serve people who ride in greater San Diego, we should talk.
Selected work
THE GOOD WORK.
The organizations are the story. I help make those stories easier to find and share.
Visit site (opens in a new tab)
Visit site (opens in a new tab)Bike lessons / Small business
Pirate Skool
A clearer digital doorway to a bike-learning business built around confidence, progress, and the first ride.
Read the case noteLive site captures from November 2026, used with permission. No performance claims are implied.
Why it matters
BICYCLES CHANGE LIVES. STORIES BRING PEOPLE TOGETHER.
A bicycle can be a way to school, a first taste of freedom, or a reason to show up for a neighbor. The people making that possible deserve a digital home that does their work justice.
What I do
TWO WAYS TO GET FOUND. ONE WAY TO GIVE BACK.
Projects may be donated, discounted, or paid depending on fit, scope, and capacity. I'm upfront about that.
Websites
Refresh what works, rebuild what doesn't, or start from zero. Strategy, design, build, launch, handoff.
Get found
Google Business Profile, local SEO, schema, analytics, and a review workflow, so the right people find you when they search.
Pro bono
A few times a year I take on a free or heavily discounted build. Nominate an organization that needs one.
How I work
LESS AGENCY. MORE ALLY.
Good ideas travel further when someone helps tell the story. Here is how we start.
Make the introduction
Nominate a business or organization, or tell me about your own project.
Find the heart of it
I listen, learn who you serve, and spot where the site can make life easier.
Build what matters
If it fits, we scope the work and build something useful, easy to maintain, and worth sharing.
South Bay / San Diego
32.6401° N117.0842° W
South Bay, San Diego
Who I am
SOUTH BAY ROOTS. SAN DIEGO RANGE.
I'm Nefer Lopez. I live in South Bay and build for the bike community across greater San Diego. I started Radical Red Rocket to help the people doing good work here get found, get supported, and keep going.
Nominate
WHO SHOULD MORE PEOPLE KNOW ABOUT?
The volunteer fixing a stranger's bike. The shop that stays open late for the group ride. The nonprofit making riding possible. Tell me about someone worth celebrating.
Nominate a business or organizationYou can nominate yourself or an organization. Nomination is not a guarantee of service.