The next step
Request form, booking path, tap-to-call - and where the online path dead-ends. Is the phone button tappable without scrolling on a phone?
Private Website Grader · HVAC + plumbing shops
Is your website helping turn visitors into booked jobs?
Get a private Website Grader for your HVAC or plumbing shop. I'll look for friction that could be making it harder for homeowners to trust you, contact you, and take the next step.
Private. Built for your shop. No generic 100-point marketing checklist.
Free. The grader is a diagnostic, not a pitch to rebuild your site.
The Website Grader is the outside view of your website: public signals, checked the same way for every shop. It is not a diagnosis of your business. See a full sample below.
Grade My Website
Tell me your shop and your website. I grade the public customer path and email what I'd investigate first - with fixes for each. No call needed.
Grader requested
You are in the queue.
Got it. Your Website Grader is in the queue.
I'll take a look at your site the way a homeowner does and email your Website Grader to the address you gave me - what I'd investigate first, with fixes for each. Usually within a couple of days. A weak grade does not mean "rebuild the website" - it means something deserves a closer look.
Want to talk sooner? Call (619) 975-3627 or book a Scorecard Review.
Walk-through
See what I look for in 90 seconds.
Before I'd tell a plumbing company they need more website traffic, I'd want to know what happens to the traffic they're already getting. Here is the short version of exactly that.
Why this matters
More traffic goes through the same website.
You can spend more money getting people to your website. But if the site makes it harder for a homeowner to trust you, call you, or know what to do next, more traffic just sends more people through the same friction.
That friction is easy to miss from inside the business. You know what you do and why you're good at it - so the site makes sense to you. The Website Grader looks at it the way a homeowner does: someone with a burst pipe at 8pm, comparing three tabs, deciding who to call.
The grader helps me find those outside-the-business signals before we assume the answer is more traffic.
What the grader looks at
What might make a homeowner hesitate, leave, or fail to contact you.
The same public-path checks for every shop - what your site shows, how it behaves on a phone, and where the next step breaks. Every missing signal comes with a fix.
Trust before the call
License and insurance proof, a direct path to leave reviews, financing, and a service-plan reason to call you first.
Speed on a phone
How fast the site loads on a phone (Google's own test), the slowest element, and whether content jumps around while loading.
Urgent and Spanish-speaking customers
A clear emergency and after-hours path, and whether Spanish-speaking customers get a real path of their own.
Service and city coverage
Pages for the services and cities you cover - checked against the searches homeowners in your area actually run.
Get-found basics and your stack
Indexing, local schema, listing-vs-site phone mismatches, SSL - and what your site runs on, including whether you can tell which searches ring the phone.
Sample
What your Website Grader looks like.
Same layout, same checks, sample numbers. A real diagnostic report - not just a contact form. Your report grades your shop's public customer path and sorts what I'd investigate first.
RADICAL RED ROCKET
SAMPLE — FICTIONAL SHOP
Your Website Grader
Sample Plumbing Co.
C
62 / 100
Website Score · Grade C (60–74)
The phone path works - but a homeowner in a hurry hits three walls before reaching you.
13 public-path signals checked · Scored separately from the Territory Score · Sample data
The checklist — strongest first
✓Click-to-call — tappable phone number in header and footer
✓Request form — short form on the homepage
✓License & insurance — license number shown
—Mobile speed — slow on Google's phone test
—Review link — happy customers have no direct path to leave a review
—Financing — payment options not shown before customers ask
·Emergency service — not checked on this scan
Quick wins — small fixes, this week
!Phone mismatch — your site shows one number, your Google listing another. One of them is costing you calls.
✓Secure connection — https
—Meta description — none found. This is the sentence Google shows under your link.
Your website stack
·Built on WordPress + a page builder (17 plugins)
!No call tracking detected — you cannot tell which searches ring the phone.
How it behaves on a phone
—Phone button below the fold on a 390px phone — a comfortable tap target is 44px tall
—Slowest element loads at 4.8s — good is about 2.5s
—Page content shifts while loading — usually a late banner or slow image
Top searches vs your pages
emergency plumber · your city70/mono matching page
drain cleaning · your city90/mono matching page
water heater repair · your city30/momatched: service page
What the grader cannot see
response speedbooking follow-upclose ratecrew capacitymissed callscollected revenue
SAMPLE — fictional shop, sample numbers. Your report grades your shop's public customer path, checked on the scan date. Public signals only, no account access, nothing published.
Every real Website Grader is built this way — score, strength-first checklist with fixes, quick wins, stack and phone-behavior findings, and honest limits — for your shop.
Grade My Website
Free · public signals only · emailed to you
Honest limits
There's only so much I can learn from a website.
What the grader can see
How you present yourself
Whether a homeowner quickly understands what you do, where you do it, and why they should trust you.
How easily they take the next step
Call, form, booking - on a phone, in a hurry, checked the same way for every shop.
Where the path breaks
Missing trust proof, a phone button below the fold, a form that opens an email program instead of sending.
What your website can't tell me
What happens after contact
How quickly your team responds, how many requests become booked jobs, and how many jobs you close.
What's inside the business
Whether you have capacity for more work, how you follow up, and how much opportunity sits in your existing customer list.
What the whole system earns
Public signals never prove a business is leaking money - or that one fix will change it.
That's why a weak grade does not automatically mean "rebuild the website." The grader identifies evidence worth investigating. The highest-leverage problem may be the site - or it may be somewhere else in the business.
Where it fits
One piece of the outside view.
What the market can show me
Market → Visibility → Reputation → Website. The Website Grader reads the website step: what a homeowner sees and how easily they act on it.
What only you can show me
Response → Booking → Sales → Capacity → Retention. A website alone can't measure any of it - a later review, with your real numbers, can.
The Website Grader helps with one piece of the outside view. If we eventually look deeper, the goal is to combine what the market can tell us with what's actually happening inside the shop - and fix the highest-leverage thing first. The reports show what I can see from the outside. The Scorecard Review shows us what's actually happening inside.
FAQ
Is it really free?
Yes. No card, no account access, no call required. I grade the public customer path myself and email it to you.
Does a bad grade mean I need a new website?
No. The grade finds what deserves a closer look. Some fixes are an afternoon, not a redesign - and sometimes the bigger constraint turns out to be somewhere else in the business.
What can't the grader see?
Anything inside the business: response times, close rates, crew capacity, follow-up, collected revenue. Public signals only.
How is this different from the Territory Scorecard?
Your Territory Scorecard shows where your shop stands in the market - the map and your score in one report. The Website Grader shows what your site is doing about it. They come from the same run of public data.
How long does it take?
I run it myself and email it to the address you give me - usually within a couple of days of your request.
Find the friction before you buy more traffic.
Request your private Website Grader - what I'd investigate first, with fixes for each. If the reports show an opportunity worth chasing, we can book a Scorecard Review and test it against your real numbers.
Call: (619) 975-3627