Where you appear well positioned
Markets where your shop already shows up across the checked locations - ground worth protecting.
Private Territory Scorecard · Free report
See where your shop fits in the market.
The Territory Scorecard combines public market data - search visibility, competitors, reviews - to show where your shop appears strong, vulnerable, competitive, or worth investigating across its territory. It doesn't automatically tell us what to fix. It shows us where to look.
HVAC and plumbing shops only. Free. Private - prepared for your shop only.
Free. If the reports show an opportunity worth chasing, we book a review. If not, keep them.
Your Territory Scorecard is the outside view: your score against the market median, the calls market by market - protect, pursue, watch - and where I'd look closer. Public signals only - it is not a diagnosis of business performance. See a full sample below.
Get Your Territory Scorecard
Tell me your shop. I check the same public signals the market maps use, apply them to your shop, and email your Territory Scorecard - score, calls, and map in one report. No call needed.
Scorecard requested
You are in the queue.
Got it. Your Territory Scorecard is in the queue.
I'll use the public market data around your shop to build the outside view and email your Territory Scorecard to the address you gave me - your score, the calls market by market, and where I'd look closer. If it shows something worth chasing, we book a Scorecard Review and test it against your real numbers. If not, keep the report.
Want to talk sooner? Book a Scorecard Review.
Walk-through
How I decide what I'd fix - and what I'd leave alone.
Here is the mistake I don't want to make: seeing something weak on a report and immediately deciding it needs fixing. In this walk-through I read a real scorecard the way I'd read yours - and show you where I'd stop.
From the Market Map to your shop
The Market Map shows the territory. The Scorecard shows your shop inside it.
The public Market Maps show how the competitive landscape changes neighborhood by neighborhood. The private Territory Scorecard applies that same outside view to one shop - yours - on the same grid the maps are built from.
Where your visibility changes
Map positions can swing block by block. The scorecard shows where yours rises, drops, or disappears.
Who competes with your shop
The businesses that keep appearing where you aren't - and what your standing looks like against them.
Which markets and services deserve a closer look
Not every market earns attention. The scorecard separates the ones worth investigating from the ones that don't.
Curious about the public side first? See the published Market Maps.
Sample
What your Territory Scorecard looks like.
Same layout, same signals, sample numbers. Your report scores your shop against the market median, sorts the territory into calls, and arrives with the Website Grader alongside.
RADICAL RED ROCKET
SAMPLE — FICTIONAL SHOP
Your Territory Scorecard
Sample Plumbing Co.
A
64 / 100
Territory Score · Grade A (40–100)
Among the strongest shops measured in your territory — protect the lead and expand at the edges.
Confidence 100% of the model scored · Score version tds-v2 · Sample data
You vs the territory
YOUR SHOP
Market median 29.4
Top observed 81.2
0
Territory Score distribution · sample benchmark — the track spans 0 to the best observed score. In your real report the median comes from the public market map — the same formula scores every measured shop. Scores are relative to this competitive field — not a school grade.
The short version
→The position. You hold the most top-3 map spots in the checked grid — strong at home, thinner at the edges.
!The tension. Your strongest market is protected, but the best expansion market sits behind a stronger competitor.
→The call. Pursue the adjacent market first — your visibility there is close, and the evidence points one way.
·Restraint. One market looks weak, but the evidence doesn't justify chasing it yet — I'd leave it.
If this were my territory — what I would do next
1
Pursue the East district
What I see: your visibility drops and no competitor owns it. What I'd do: build the East district service page and match the search terms homeowners there run.
2
Strengthen your weakest market
What I see: only 1 of 5 checked points return your shop there. What I'd do: check reviews and listing coverage before spending anything.
3
Protect reviews at the edges
What I see: your rating is strong at home but thin where you rarely appear. What I'd do: keep the review ask running where coverage is growing.
The calls, market by market
✓Protect — Home city. You're already strong here. Don't neglect it.
→Pursue — East district. There's evidence worth acting on. The clearest opening.
!Strengthen — Old town. The position may be valuable but vulnerable.
—Watch — North end. A competitor stronghold. Keep an eye on it before committing resources.
·Not now — South edge. The evidence doesn't justify prioritizing it.
·Limited data — one suburb. Not enough evidence yet to make a responsible call.
Your competitive standing
→You hold the most top-3 map positions in the checked grid — the lead is yours to lose.
—The runner-up averages #3 across the territory — within reach on paper.
Your Website Grader — the companion
62Website Score out of 100 — scored separately. The public market-map median does not include it.
✓13 public-path signals checked, strongest first — fixes included for every missing one.
✓Request form · click-to-call · local service pages present
—Online booking path missing · Spanish page not detected
Website Score: 13 public-path signals — request form, click-to-call, booking path, trust proof, financing, mobile speed, review link, indexing, schema, license proof, membership, service pages, Spanish content.
Search demand
Estimated monthly demand across your listed cities: 5,400 searches. Biggest checked terms:
plumber · home city1,300/mono matching page
emergency plumber · home city70/mono matching page
water heater repair · home city30/momatched: service page
What the public scan cannot see
missed call rateafter-hours handlinglead response timebooking rateestimate follow-upestimate close ratecrew capacitycompleted jobscollected revenuereview request processcustomer reactivation
SAMPLE — fictional shop, sample numbers. Your report shows your shop in the markets you name, checked on the scan date. Public signals only, no account access, nothing published.
Every real Territory Scorecard is built this way — score, benchmark track, the short version, numbered moves, and the calls market by market — for your shop and your territory.
Get My Territory Scorecard
Free · public signals only · emailed to you
What the Scorecard looks at
Public signals, checked the same way for every shop.
No account access, nothing inside your business. The scorecard reads the market the way a homeowner's phone does - and reports what it finds for your shop.
Visibility
Where your shop appears across the territory - checked on the same grid the Market Maps use, position by position, term by term.
Competition
Who else ranks where you don't, and what your competitive standing looks like against the shops measured with you.
Trust
How your ratings, review counts, and reply habits compare where you show up - the signals homeowners read before they call.
Markets
Every checked market gets a call: protect, pursue, strengthen, watch, not now, or needs more data.
Services
How visibility and demand vary by service - repairs vs installs vs water heaters - market by market.
Movement
What changed since the last check - where you rose, slipped, or held your ground.
How to read it
Not every weak area deserves attention.
The report doesn't hand you a to-do list. It sorts your markets into calls, based on the evidence:
Protect
You're already strong here. Don't neglect it.
Pursue
There's evidence worth acting on.
Strengthen
The position may be valuable but vulnerable.
Watch
Keep an eye on it before committing resources.
Not now
The evidence doesn't justify prioritizing it.
Limited data
There isn't enough evidence yet to make a responsible call.
The part most audits skip
A low score isn't automatically a recommendation.
I don't want to turn every weakness into a project. A market can look weak and still be the wrong place to spend time or money. A website can have issues and still not be the biggest constraint.
So the scorecard doesn't say "here is exactly what you need to fix." It says "here is where I'd want to look more closely - and here is where I wouldn't." I'd rather tell you "not now" than turn every weakness into another project.
That restraint is the point. The score is evidence. The judgment about what comes first comes later.
Honest limits
There's only so much I can learn from the outside.
What the scorecard can see
Where visibility changes
Which markets you appear in, which you don't, and where the shifts happen.
Who competes with you
Which businesses keep appearing where you aren't, and how you compare.
How trust signals compare
Ratings, review counts, and reply habits - where homeowners can see them.
What your public presence looks like
The website and listing signals a homeowner meets before they ever call.
What public data can't tell us
What happens after the call
Response speed, missed-call rate, how many requests become booked jobs.
What happens after the booking
Close rate, pricing and job economics, and whether the crew has capacity.
What happens after the job
Follow-up, the review-request process, and reactivating past customers.
What the market can show me
Market → Visibility → Reputation → Website. The Territory Scorecard reads the outside steps: where you appear, who competes, how trust compares.
What only your business can show me
Response → Booking → Sales → Capacity → Retention. None of it is visible from Google - a later review, with your real numbers, can.
A weak scorecard dimension doesn't automatically mean "fix this first." The scorecard generates hypotheses. The Scorecard Review tests them against the real business.
Where it leads
The Scorecard shows us where to look.
The next step is figuring out whether any of those findings are actually the biggest constraint inside the business. That's the Scorecard Review - a working session where we compare the report against your calls, bookings, and collections, and name the first fix if there is one.
Scorecard — outside evidence
Review — your real numbers
The constraint — what comes first
Don't have your Scorecard yet? Request it above - the Review makes the most sense after you've read yours.
Running a San Diego plumbing or HVAC company? I'm also selecting one shop for the 30-day Founding Partner Pilot. See if your shop is a fit.
What the reports need from you.
A live website
The map names it; the Website Grader reads it. It is where customers decide to call or leave.
An active Google listing
Map visibility, reviews, and your profile all come from it.
A territory I have mapped
San Diego County now, more territories as the market maps grow. Missing one of the three? Still ask - we talk about what to look at first.
FAQ
What is the Territory Scorecard?
A private report that applies the market's outside view to your shop: your Territory Score out of 100 against the market median, the calls market by market - protect, pursue, strengthen, watch - and the competitors who keep appearing where you don't. Public signals only.
Does a weak market mean I should fix it?
No. A weak market is a finding, not an instruction. Some weak-looking markets deserve nothing right now - the evidence doesn't justify the spend, or there isn't enough of it yet. The report says where I'd look closer, and just as often says where I wouldn't.
What is the Website Grader?
The companion report: a Website Score out of 100 for your public customer path, the checks behind it with fixes, mobile speed, and city coverage. It is scored separately from the Territory Score - the market median never includes it. See the Website Grader page for what it looks at.
Is it really free?
Yes. No card, no account access, no call required. HVAC and plumbing shops get the full reports. I offer them because shop owners who see the gaps often ask what to look at first.
How long does it take?
I run them myself and email them to the address you give me - usually within a couple of days of your request.
What happens after I get them?
Read them. If something looks worth chasing, we can book a review and test the scorecard against your real numbers - missed calls, booking rate, completed jobs, and collections. If not, keep the reports and decide on your own.
See your shop the way the market sees it.
Request Your Territory Scorecard — your score, the calls, and where I'd look closer, in one private report. If it shows an opportunity worth chasing, book a Scorecard Review and test it against your real numbers.