Find the leak
The free Territory Scorecard shows public signals. The Review tests the opportunity with your operating numbers.
Territory Partnership · HVAC & plumbing
We get paid after you get paid.
The Territory Partnership is the pay-after-you-collect agreement. I map your territory, show you where your shop stands, put the best opportunities to work, and we track the qualifying business that comes through to collection.
No setup fee. No monthly retainer. If you do not collect qualifying attributable revenue, I do not collect a performance fee.
The Review is free. I run your Territory Scorecard first so we compare real findings, not guesses.
What it is
One repair. Shared numbers. Aligned incentives.
This is not “pay me every month and hope the marketing works.” We select a measurable leak, agree on what can count, repair it, and follow each qualifying opportunity through collection.
Define attribution
We write the eligible sources, evidence, timing, responsibilities, and compensation method before work starts.
Repair it first
I implement one priority repair. I do not bundle every possible service into the first step.
Follow collection
We compare the same records. The fee follows qualifying attributable revenue after you collect it.
How working together looks
Ninety days. One repair. Real numbers.
The first agreement runs an initial 90-day term: baseline in week one, your first repair live on its own short clock, then a proof window of weekly numbers you and I both read the same way.
- Week 1: baseline set from your records; attribution plan approved before any work starts.
- Weeks 2-3: one priority repair goes live - target is seven business days once access and approvals are done.
- Weeks 3-12: proof window. A weekly scorecard tracks calls, bookings, completed jobs, collected revenue, and fee status.
- Day 90: decision point. Continue month-to-month, add the next repair from the roadmap, or stop - either side, with 30 days notice.
After that first term it keeps running month-to-month. Each new repair gets proposed only when the last one proved out, with its own short written plan. You approve each repair before it touches anything customer-facing. Pricing decisions stay yours.
What each side brings
The deal works because both sides show up.
What I bring
- Free Territory Scorecard and Review before any commitment
- A written leak baseline in week one, before work starts
- One priority repair implemented by me - labor included regardless of results
- The phone and software stack covered during the first term, itemized with a monthly cap
- A weekly scorecard both sides can check against the same records
- One shop per trade per territory while we partner
What you bring
- One decision-maker who can approve quickly
- Access to the systems we agree on - read-only first
- Honest job and payment status every week
- Call tracking on measured lines, kept in your own carrier account
- Staff to answer recovered calls and run their side
- Licensed trade work and service quality, which stay yours
A good fit already has some demand coming in, can take more jobs, is licensed for the work, sits in an open territory slot, and wants real tracking instead of promises. If any of those fail, this is not the right tool and I will say so at the Review.
What I can put in place
The fixes I implement, one at a time.
These repair families make up the roadmap we draw together. The report tells us where to start - most shops begin with the phone line, because that is where demand leaks fastest.
- Catch missed calls - recovery flow so a missed ring becomes a texted opportunity and a callback.
- Answer after hours - a voice assistant on your line captures late-night jobs instead of losing them.
- Speed up callbacks - website leads trigger immediate contact windows, emergency paths included.
- Serve Spanish-first customers - a complete journey, not translated pages.
- Recover old leads and estimates - reactivation campaigns and follow-up systems for lists you own.
- Keep customers coming back - membership and maintenance programs built and measured with you.
Bigger changes to how you price or package work are always co-signed decisions - I never touch what you charge without you holding the pen. See the Territory Market Maps for what these leaks look like across the market.
Attribution
Not a percentage of everything you earn.
The structural difference
| Typical agency | Territory Partnership | |
|---|---|---|
| When you pay | Monthly, whether anything works or not | After you collect qualifying attributable revenue |
| If nothing works | You still owe next month's retainer | No performance fee on revenue you did not collect |
| Their incentive | Keep the retainer running | Get your jobs to completed and paid |
| Measurement | Campaign reports you cannot check against your books | One shared scorecard: calls, jobs, collected revenue, fee status |
| Your territory | Serves your competitors across town too | One shop per trade per territory while we partner |
Compensation applies only to qualifying incremental business that can be attributed to the Radical Red Rocket system. The final written agreement defines the exact rules.
Business that can qualify
- A missed call recovered through the new recovery path
- An after-hours opportunity captured through the new call path
- A website inquiry captured through a new form or callback path
- An old lead reactivated through an agreed campaign
- An unclosed estimate recovered through agreed follow-up
- A campaign opportunity tied to agreed source and campaign IDs
Business that does not qualify by default
- Unrelated revenue you would have earned anyway
- Jobs without the agreed source or evidence
- Revenue you have not collected
- Cancelled, refunded, charged-back, or unperformed work
- Pass-through items unless our agreement includes them
- Anything outside the written attribution rules
Tracking
Both sides compare the same record.
The reporting question is simple: what opportunities were captured, recovered, converted, completed, and paid?
Source
Lead ID, source, campaign, first touch, latest touch, and the Radical Red Rocket attribution flag.
Progress
First contact, booked appointment, completed appointment, estimate, won or lost job, and completed work.
Collection
Collected revenue, payment date, evidence, fee method, calculated fee, and fee status.
We use the shop's current tools when practical. The written agreement defines attribution windows, new and existing customer rules, partial payments, refunds, and disputes.
First repairs
Start where value can be measured quickly.
Missed calls
Recover new-customer calls that would have ended at voicemail.
After hours
Answer, qualify, attribute, and route opportunities when the office is closed.
Old leads and estimates
Follow up with people who showed intent but never completed a job.
Fast web response
Give high-intent visitors a useful next step and an immediate callback path.
Later repairs can include memberships, referrals, reviews, financing presentation, local search, and a complete Spanish customer journey.
Responsibilities
This partnership needs mutual accountability.
Radical Red Rocket
- Agreed implementation and automation
- Tracking and source identifiers
- Follow-up systems and optimization
- Attribution plan and reporting
- Secure, limited use of access and data
The shop
- Licensed trade work and service availability
- Dispatch, quoting, customer service, and job completion
- Collections and accurate CRM or job status
- Timely access, information, and approvals
- Consent, legal compliance, and approved direct costs
Founding Territory Partners
The first three get the working role.
Fourteen partnership places exist county-wide: one HVAC and one plumbing shop per territory. The first 3 signed partnerships carry the Founding role while I refine the repair and attribution process. Founding is a working job, not a discount.
A Founding Territory Partner gives honest feedback, timely access, and accurate job and payment status. I give direct involvement, early access to new repair capabilities, and a performance-aligned agreement.
A place is confirmed only after both sides sign the written agreement and approve the attribution plan.
One shop per trade, per territory
I do not serve your competitors.
I partner with one HVAC shop and one plumbing shop in each San Diego County territory. While we work together, I will not take another shop of your trade in your territory. This is a permanent rule for how I run the company, not a launch gimmick.
South Bay Territory
Chula Vista, National City, Imperial Beach, Bonita, Eastlake, Coronado, San Ysidro. HVAC: 1 place open. Plumbing: 1 place open.
East County Territory
El Cajon, La Mesa, Santee, Lemon Grove, Spring Valley, Lakeside, Alpine. HVAC: 1 place open. Plumbing: 1 place open.
Central San Diego Territory
Downtown, North Park, City Heights, Mid-City, Mission Valley, central San Diego neighborhoods. HVAC: 1 place open. Plumbing: 1 place open.
North Central San Diego Territory
Clairemont, University City, Sorrento Valley, Mira Mesa, Kearny Mesa. HVAC: 1 place open. Plumbing: 1 place open.
Northeast & Poway Territory
Poway, Rancho Bernardo, Rancho Penasquitos, Scripps Ranch. HVAC: 1 place open. Plumbing: 1 place open.
North County Inland Territory
Escondido, Vista, San Marcos. HVAC: 1 place open. Plumbing: 1 place open.
North County Coastal Territory
Oceanside, Carlsbad, Encinitas, Solana Beach, Del Mar. HVAC: 1 place open. Plumbing: 1 place open.
The seven territories together cover San Diego County - shops anywhere in the county can apply. Each territory holds one HVAC place and one plumbing place.
Two notes so this stays honest. First: a territory place is locked only when both sides sign - a form or a call does not take it. Second: the free Territory Scorecard and Review are open to every shop. Exclusivity applies only to the paid Partnership.
Exact boundaries are written into each agreement as a city/ZIP list. What I can promise is only what I control: I serve one shop of each trade per territory while we are partners. I cannot promise market results from it.
FAQ
Is there a setup fee?
No. The Territory Partnership has no setup fee and no monthly retainer.
When do you get paid?
After you collect payment from qualifying attributable business, according to our written compensation and attribution terms.
What if no qualifying attributable revenue is collected?
No performance fee is due on revenue you did not collect. Approved media, phone, software, or other third-party costs are separate and must be defined before they start.
Do you take a percentage of all revenue?
No. Only qualifying incremental business that both sides can attribute to the Radical Red Rocket system can count.
What percentage do you charge?
I do not publish or assume one rate. The compensation structure depends on the repair, economics, evidence, direct costs, and written agreement.
Do you work with my competitors?
No. I take one HVAC shop and one plumbing shop per San Diego territory. While we are partners, I do not serve another shop of your trade in your territory.
Do you guarantee results?
No. I do not guarantee customers, appointments, jobs, revenue, collections, ROAS, or rankings.
Do we have to replace our current tools?
No. I use your current tools when practical. The repair and evidence requirements decide what must change.
How long is the commitment?
The first term runs 90 days: baseline, one repair live, and a proof window of weekly numbers. After that it continues month-to-month with 30 days notice either side. There is no long lock-in.
Who pays for the tools?
I cover the normal phone and software stack during the first term. The stack and its monthly cap are written into the agreement line by line before anything starts. Tools live in your accounts wherever possible.
What happens after the first repair?
The roadmap grows one repair at a time. The next fix gets proposed only after the last one passed its acceptance test, each under its own short written plan.
What if we stop?
You keep your portable deliverables, every call-tracking number in your own carrier account, and a one-time export of records including caller transcripts. I re-point your lines so nobody hits dead air, then disconnect my hosted systems inside five business days. System internals - the agents and automations themselves - remain mine, so the capability stops with the partnership. Migration or replacement help can be quoted separately.
Do I have to adopt everything in your catalog?
No. One repair at a time, each approved by you first. Changes that touch customers get a written okay per launch, and pricing decisions stay yours.
Will I have to change my phone number?
No. Your numbers stay yours. Where a repair needs call tracking, we add tracking lines next to yours in your own carrier account. Your customers dial you exactly as before.
You would see my jobs and payments. Is my data safe?
Access starts read-only and uses least privilege - I get what the agreed work needs, nothing more. You invite me as a named user rather than sharing passwords. Customer data stays with you. When we stop, access ends.
Will you see my closed deals and what I got paid?
Yes - by design. My fee follows qualifying work you collect, so both of us must count from the same records: job status and payment received. Your CRM backs those numbers if you have one; if not, we keep shared ledgers together and you confirm them weekly. Customer detail stays limited to what attribution needs, and access ends when the agreement does.
I have been burned by agencies before. Why is this different?
Fair reaction. The difference is structural, not personality: a retainer pays me whether or not things work. Here, my fee starts when you collect payment on qualifying attributed work. If nothing collects, there is no fee. That does not remove all risk on your side - your time and staff effort are real costs. But it removes the worst deal in this industry: paying monthly while nothing improves.
What if I already work with an agency?
We can still talk. At signing, current engagements are disclosed and excluded from our mutual commitments. The written agreement only asks that nobody else runs the same repair family inside our shared territory while ours runs. A Review will tell us quickly if that fits or not.
How much work does my team take on?
Real work, kept honest. One decision-maker who approves quickly, truthful job and payment status each week, staff who answer the recovered calls, and access on schedule. If that does not sound like your shop, say so in the Review - better to learn it early than pay for it late.
You see my books - why can't I see your toolbox?
Fair question, two different things. I read your jobs and payments because that is the receipt we both check my fee against - it protects you from me as much as it pays me. What stays mine is how the machine is built: prompts, routing logic, workflow configs. You experience everything my system does - every call captured, every transcript, every booking in your CRM and calendar. You are buying measured outcomes, not blueprints.
Is this page the contract?
No. This page is marketing information. Compensation and attribution terms are defined in the individual written partnership agreement.
Who this fits
This works best when…
- You are licensed HVAC or plumbing.
- Demand already reaches you by call, form, search, or referral.
- You can take more jobs.
- Someone who owns decisions is involved.
- You want the numbers checked instead of promised.
- You want to be the busiest shop in your territory - and you are willing to build toward it.
Not there yet? The free Territory Scorecard and Territory Market Map are still useful starting points. A trade slot in an open territory must also be available.
Not ready to book? Start with the free Territory Scorecard.
The outside view of your customer path. No call needed, no obligation.