If the problem is demand
Visibility, Maps, paid acquisition, or the website's ability to get found and convert - we work on demand.
Territory Partnership · HVAC & plumbing
One shop. One territory. Keep finding the next constraint.
The Territory Partnership is the pay-after-you-collect agreement - and a different way of working. Instead of starting with a package of marketing services, we start with the business: find what is most likely limiting growth, put one repair live, measure what changed, and then go after the next constraint.
One plumbing partnership. One HVAC partnership. Per territory. No setup fee. No monthly retainer. If you do not collect qualifying attributable revenue, I do not collect a performance fee.
The Review is free. I run your Territory Scorecard first so we compare real findings, not guesses.
Currently: one plumbing or HVAC Pilot opening. I'm selecting one qualified San Diego plumbing or HVAC company for a 30-day Founding Partner Pilot before opening additional Territory Partnerships.
Walk-through
How I think a Territory Partnership should work.
Not a pitch and not a brand reel - the short version of how the work runs: find the constraint, put one repair live, measure what changed, and keep going.
What the partnership is
Not a pile of marketing services.
A Territory Partnership is an ongoing working relationship where I help your shop identify, improve, and measure the highest-leverage constraint on growth - one priority at a time. The tactic comes after the diagnosis, never before it.
If demand exists but calls are missed
Response comes first: missed-call recovery, after-hours capture, faster callbacks. More leads into a missed ring is waste.
If appointments book but don't sell
We investigate booking and sales - qualification, estimates, follow-up - before buying more traffic.
If the trucks are already full
More leads may be the wrong move. Capacity comes before demand, or the extra work turns into overtime and refunds.
If past customers sit dormant
Reactivation may matter more than acquisition: old leads, unclosed estimates, repeat-service campaigns.
What stays true in every case
We do not prescribe the tactic before we understand the constraint. The Review and your numbers decide where the leverage is.
How working together looks
Detect. Repair. Recover. Prove.
That is the whole operating method - month after month, one repair at a time. Find the constraint, put one fix live, prove what changed, then pick the next one.
Detect
Map the path from demand to payment and name the biggest measurable constraint.
Repair
Put one priority repair live - targeted for about seven business days once access and approvals are done.
Recover
Run and tune the repaired path. Expand only after the first repair produces enough evidence.
Prove
Track opportunities, completed jobs, collected revenue, and fee status from shared records.
Each repair carries its own proof clock inside the standing agreement. The first term runs 90 days - baseline, your first repair live, and a proof window of weekly numbers - then month-to-month with 30 days notice either side. The next repair gets proposed only after the last one passed its acceptance test. You approve each repair before it touches anything customer-facing. Pricing decisions stay yours.
Why it is a relationship, not a project
Growth isn't one problem you solve once.
Fixing one bottleneck often exposes the next one. Recover the missed calls and the next limit may be booking speed. Fix booking and it may be close rate, reactivation, or demand in a stronger market. Every shop's sequence is different.
Missed calls
Booking
Close rate
Reactivation
Next market
Illustrative sequence - not a promised timeline.
The value of the Partnership is having a standing system for deciding what matters now - and what can wait - instead of guessing again every quarter.
What each side brings
The deal works because both sides show up.
What I bring
- Free Territory Scorecard and Review before any commitment
- A written baseline in week one, before work starts
- One priority repair implemented by me - labor included regardless of results
- The phone and software stack covered during the first term, itemized with a monthly cap
- A weekly scorecard both sides can check against the same records
- Recommendations that follow the numbers - including telling you when more leads is not the first move
- Least-privilege access: I get what the agreed work needs, nothing more
- One shop per trade per territory while we partner
What you bring
- One decision-maker who can approve quickly
- Access to the systems we agree on - read-only first
- Honest job and payment status every week
- Call tracking on measured lines, kept in your own carrier account
- Staff to answer recovered calls and run their side
- Consent and approved claims for customer communications
- Licensed trade work, dispatch, and service quality, which stay yours
A good fit already has some demand coming in, can take more jobs, is licensed for the work, sits in an open territory slot, and wants real tracking instead of promises. If any of those fail, this is not the right tool and I will say so at the Review.
What we may work on
The work follows the constraint.
These are tools that may get used after we know what the constraint is - not a package to pre-approve. Most partnerships start with the phone line, because that is where demand leaks fastest. Your report and your numbers decide yours.
- Capture more of what you already get - missed-call recovery, after-hours call capture, immediate website callback, emergency and Spanish conversion paths.
- Turn opportunity into booked jobs - faster response, qualification, scheduling, follow-up, abandoned-inquiry recovery, financing presentation.
- Recover what slipped away - unclosed estimates, old leads, past customers, missed calls.
- Grow value from existing customers - memberships, maintenance programs, reminders, repeat-service campaigns.
- Multiply reputation and referrals - review capture, referral systems.
- Grow demand where the evidence points - Google Maps visibility, paid acquisition, expansion into more of your territory - measured the same way.
- Prove what actually worked - call, campaign, CRM, booking, job, collected-revenue, and fee attribution.
AI, Voice AI, websites, and automation are mechanisms that may carry a repair - never the product you are buying. Bigger changes to how you price or package work are always co-signed decisions - I never touch what you charge without you holding the pen. See the Territory Market Maps for what these gaps look like across the market.
How we decide what comes first
We don't fix everything that's weak.
A weak score, a low ranking, a website issue, a missed opportunity - none of these automatically becomes a project. The question is which change is most likely to create meaningful leverage given your demand, conversion, economics, and capacity. Then we work on that and let the rest wait.
A weak market position is not always the first problem worth fixing. A missed-call problem can be worth more than a ranking problem. Buying more demand into a leaky path just creates more waste - so recommending no new ad spending until a measured leak is repaired is a valid outcome of the Review.
One picture
Public evidence + your real numbers → the constraint.
What I can see without you
Market → Visibility → Reputation → Website. The public Market Map, your Territory Scorecard, and the Website Grader - public signals, checked the same way for every shop.
What only you can show me
Response → Booking → Sales → Capacity → Retention. None of it is visible from Google.
The Scorecard Review
combines both views to pick the first priority. The Partnership executes that priority - and keeps finding the next one.
Public evidence + your real numbers → the constraint → the repair
Economic alignment
I want our incentives pointed in the same direction.
The goal is not to sell you hours or keep a marketing checklist alive. My compensation follows qualifying business you actually collect, so the work has to reach collection to pay either of us. That does not make the deal risk-free: your time, staff effort, service capacity, and any approved direct costs are real investments.
The structural difference
| Typical agency | Territory Partnership | |
|---|---|---|
| When you pay | Monthly, whether anything works or not | After you collect qualifying attributable revenue |
| If nothing works | You still owe next month's retainer | No performance fee on revenue you did not collect |
| Their incentive | Keep the retainer running | Get your jobs to completed and paid |
| Measurement | Campaign reports you cannot check against your books | One shared scorecard: calls, jobs, collected revenue, fee status |
| Your territory | Serves your competitors across town too | One shop per trade per territory while we partner |
Compensation applies only to qualifying incremental business that can be attributed to the Radical Red Rocket system. The final written agreement defines the exact rules.
Business that can qualify
- A missed call recovered through the new recovery path
- An after-hours opportunity captured through the new call path
- A website inquiry captured through a new form or callback path
- An old lead reactivated through an agreed campaign
- An unclosed estimate recovered through agreed follow-up
- A campaign opportunity tied to agreed source and campaign IDs
Business that does not qualify by default
- Unrelated revenue you would have earned anyway
- Jobs without the agreed source or evidence
- Revenue you have not collected
- Cancelled, refunded, charged-back, or unperformed work
- Pass-through items unless our agreement includes them
- Anything outside the written attribution rules
Tracking
Both sides compare the same record.
The reporting question is simple: what opportunities were captured, recovered, converted, completed, and paid?
Source
Lead ID, source, campaign, first touch, latest touch, and the Radical Red Rocket attribution flag.
Progress
First contact, booked appointment, completed appointment, estimate, won or lost job, and completed work.
Collection
Collected revenue, payment date, evidence, fee method, calculated fee, and fee status.
We use the shop's current tools when practical. The written agreement defines attribution windows, new and existing customer rules, partial payments, refunds, and disputes.
Before the Partnership
One plumbing Pilot opening first.
Before opening additional plumbing and HVAC Territory Partnerships, I'm running a 30-day Founding Partner Pilot with one qualified San Diego plumbing or HVAC company. The Pilot is fee-free during the 30 days, and it does not automatically roll into a Partnership.
At Day 30 we review the same records together. If the work created real, measurable value and both sides want to continue, the next step is a separate Territory Partnership under the terms on this page. If not, we stop - no automatic conversion, and no fee on Pilot-period revenue.
A Partnership place is confirmed only after both sides sign the written agreement and approve the attribution plan. Starting the Pilot does not lock a territory place by itself.
One shop per trade, per territory
I don't want to help your closest competitor beat you.
Inside a partnership I get deeply involved in your market intelligence, your conversion systems, and your growth experiments. If I then sold the same working relationship to the shop down the street, my incentives would point against yours. So while our partnership is active, I do not serve another shop of your trade in your territory.
This is a permanent rule for how I run the company, not a launch gimmick. Each territory holds one HVAC place and one plumbing place - ten partnership places county-wide.
South Bay Territory
Chula Vista, National City, Imperial Beach, Bonita, Eastlake, Coronado, San Ysidro. HVAC: 1 place. Plumbing: 1 place.
East County Territory
El Cajon, La Mesa, Santee, Lemon Grove, Spring Valley, Lakeside, Alpine. HVAC: 1 place. Plumbing: 1 place.
San Diego Metro Territory
Downtown, Mission Valley, North Park, Point Loma, Ocean Beach, Pacific Beach, Clairemont, La Jolla, Mira Mesa, Kearny Mesa, and the central and northern parts of the City of San Diego. HVAC: 1 place. Plumbing: 1 place.
North County Inland Territory
Poway, Rancho Bernardo, Escondido, San Marcos, Vista, Valley Center, Fallbrook. HVAC: 1 place. Plumbing: 1 place.
North County Coastal Territory
Oceanside, Carlsbad, Encinitas, Solana Beach, Del Mar. HVAC: 1 place. Plumbing: 1 place.
The five territories together cover San Diego County - shops anywhere in the county can apply.
Two notes so this stays honest. First: a territory place is locked only when both sides sign - a form, a scorecard, or a call does not take it. Second: the free Territory Scorecard and Review are open to every shop. Exclusivity applies only to the paid Partnership.
Exact boundaries are written into each agreement as a city/ZIP list. What I can promise is only what I control: I serve one shop of each trade per territory while we are partners. I cannot promise market results from it.
No hostage situation
What happens if the Partnership ends?
Ending it is a process, not a punishment. The first term runs 90 days; after that it is month-to-month with 30 days written notice either side.
- You keep your portable deliverables and a one-time export of records, including caller transcripts.
- Every call-tracking number already lives in your own carrier account, so leads keep flowing to you unchanged.
- I re-point your lines so nobody hits dead air, then disconnect my hosted systems inside five business days.
- System internals - the agents and automations themselves - stay mine, so the capability stops with the partnership.
- Any fee due on business already collected gets settled under the written agreement.
- Your access for me ends. Your customer data was always yours.
The full detail lives in the written agreement and the FAQ below. This page is marketing information, not the contract.
FAQ
Is there a setup fee?
No. The Territory Partnership has no setup fee and no monthly retainer.
When do you get paid?
After you collect payment from qualifying attributable business, according to our written compensation and attribution terms.
What if no qualifying attributable revenue is collected?
No performance fee is due on revenue you did not collect. Approved media, phone, software, or other third-party costs are separate and must be defined before they start.
Do you take a percentage of all revenue?
No. Only qualifying incremental business that both sides can attribute to the Radical Red Rocket system can count.
What percentage do you charge?
I do not publish or assume one rate. The compensation structure depends on the repair, economics, evidence, direct costs, and written agreement.
How do you decide what we fix first?
Not by fixing everything that is weak. The Review combines public evidence with your real numbers, and we pick the constraint where a change is most likely to move booked, collected revenue. A weak market position is not always the first problem worth fixing - a missed-call problem can be worth more than a ranking problem.
Do you work with my competitors?
No. I take one HVAC shop and one plumbing shop per San Diego territory. While we are partners, I do not serve another shop of your trade in your territory.
Do you guarantee results?
No. I do not guarantee customers, appointments, jobs, revenue, collections, ROAS, or rankings.
Do we have to replace our current tools?
No. I use your current tools when practical. The repair and evidence requirements decide what must change.
How long is the commitment?
The first term runs 90 days: baseline, one repair live, and a proof window of weekly numbers. After that it continues month-to-month with 30 days notice either side. There is no long lock-in.
Who pays for the tools?
I cover the normal phone and software stack during the first term. The stack and its monthly cap are written into the agreement line by line before anything starts. Tools live in your accounts wherever possible.
What happens after the first repair?
The roadmap grows one repair at a time. The next fix gets proposed only after the last one passed its acceptance test, each under its own short written plan.
What if we stop?
You keep your portable deliverables, every call-tracking number in your own carrier account, and a one-time export of records including caller transcripts. I re-point your lines so nobody hits dead air, then disconnect my hosted systems inside five business days. System internals - the agents and automations themselves - remain mine, so the capability stops with the partnership. Migration or replacement help can be quoted separately.
Do I have to adopt everything in your catalog?
No. One repair at a time, each approved by you first. Changes that touch customers get a written okay per launch, and pricing decisions stay yours.
Will I have to change my phone number?
No. Your numbers stay yours. Where a repair needs call tracking, we add tracking lines next to yours in your own carrier account. Your customers dial you exactly as before.
You would see my jobs and payments. Is my data safe?
Access starts read-only and uses least privilege - I get what the agreed work needs, nothing more. You invite me as a named user rather than sharing passwords. Customer data stays with you. When we stop, access ends.
Will you see my closed deals and what I got paid?
Yes - by design. My fee follows qualifying work you collect, so both of us must count from the same records: job status and payment received. Your CRM backs those numbers if you have one; if not, we keep shared ledgers together and you confirm them weekly. Customer detail stays limited to what attribution needs, and access ends when the agreement does.
I have been burned by agencies before. Why is this different?
Fair reaction. The difference is structural, not personality: a retainer pays me whether or not things work. Here, my fee starts when you collect payment on qualifying attributed work. If nothing collects, there is no fee. That does not remove all risk on your side - your time and staff effort are real costs. But it removes the worst deal in this industry: paying monthly while nothing improves.
What if I already work with an agency?
We can still talk. At signing, current engagements are disclosed and excluded from our mutual commitments. The written agreement only asks that nobody else runs the same repair family inside our shared territory while ours runs. A Review will tell us quickly if that fits or not.
How much work does my team take on?
Real work, kept honest. One decision-maker who approves quickly, truthful job and payment status each week, staff who answer the recovered calls, and access on schedule. If that does not sound like your shop, say so in the Review - better to learn it early than pay for it late.
What if the numbers say my problem is demand, not leaks?
Then we work on demand: Google Maps visibility, paid acquisition, or expansion into more of your territory - measured the same way. The repair library leans toward the phone line because that is where most shops leak fastest, but the evidence decides, not a preset package.
You see my books - why can't I see your toolbox?
Fair question, two different things. I read your jobs and payments because that is the receipt we both check my fee against - it protects you from me as much as it pays me. What stays mine is how the machine is built: prompts, routing logic, workflow configs. You experience everything my system does - every call captured, every transcript, every booking in your CRM and calendar. You are buying measured outcomes, not blueprints.
Is this page the contract?
No. This page is marketing information. Compensation and attribution terms are defined in the individual written partnership agreement.
Who this fits
This can work well when…
- You run a licensed HVAC or plumbing shop.
- Demand already reaches you by call, form, search, or referral.
- You can take more jobs - or are actively creating the room for them.
- Someone who owns decisions is involved.
- You want the numbers checked instead of promised.
- You want a growth partner who keeps asking "what's the next constraint?" - not another vendor with a fixed deliverables list.
This probably isn't what you're looking for if…
- You only want someone to send leads and disappear.
- You don't want to look at the numbers.
- You're fully booked and don't want to change that.
- You want a fixed list of marketing deliverables regardless of results.
- You expect guaranteed customers, revenue, or appointments.
- You aren't willing to execute when the numbers point somewhere.
Not there yet? The free Territory Scorecard is still a useful starting point. An open trade slot in your territory is also required — check the Partner Board.
What happens next
We don't have to decide on a long-term Partnership first.
- Step 1 - Book Your Scorecard Review. I run the free Territory Scorecard, then we combine public evidence with your real numbers.
- Step 2 - Identify the constraint. We decide where the first repair goes - or whether pushing a healthy market matters more.
- Step 3 - First repair live. If we partner: written attribution plan first, then one priority repair on its own proof clock.
- Step 4 - Decide as partners. At day 90 we look at the weekly numbers: continue month-to-month, add the next repair, or stop with 30 days notice.
The Review is free and sells nothing. If the work and the relationship make sense, the Partnership follows - not the other way around.
Not ready to book? Start with Your Territory Scorecard.
The outside view of your customer path. No call needed, no obligation.