FAQ
Straight answers before you spend a dollar.
What the Scorecard is, what it costs, what happens after you submit, and what we do not promise. If your question is not here, email us.
The offer
What does Radical Red Rocket do?
We find where a home-service business loses money between the first contact and the completed job, then build the system that captures it. That can mean faster lead follow-up, recovering old leads and estimates, bringing past customers back, or fixing the marketing and software spend around the work. Then we measure what changed.
Who is this for?
Home-service companies where the sale happens in a home and ends in a booked job: plumbing, HVAC, roofing, electrical, and similar trades. The best fit is a licensed shop already generating demand, with an owner who can approve changes and capacity to take more work.
Do you work outside San Diego?
We are based in San Diego and work with home-service companies across the US. The work is remote.
Are you a marketing agency?
No. We are not a marketing agency, an automation agency, or a reseller of someone else’s software. We are a business-systems partner. Marketing, software, and automation may be part of the build; the outcome is the work.
Do you use AI?
AI, software, and automation are tools we may use when they are the best way to solve the problem. They are not the product. The product is the result: more booked jobs, better decisions, less waste.
The Scorecard
What is the free Scorecard?
A prioritized look at where your business loses revenue, based on public information and a short form. You get the leaks we find, how severe they are, and a recommended next step. It is free and there is no obligation.
What happens after I submit it?
You get a confirmation email. We review your website, response speed, follow-up, and workflow from public information. We email your plan with the leaks and a recommended next step. Right after you submit, you can also pick a 30-minute time to walk through it.
Do I need to give you access to my accounts?
No for the Scorecard. It runs from public information. If we work together on a build, we agree on the access needed, and you keep ownership of your accounts.
Is the Scorecard a sales call?
The plan stands on its own. If it makes sense, we walk through it on a short call. You can take the plan and do the work yourself. There is no obligation.
Pricing and scope
What does it cost?
The Scorecard is free. The Revenue Recovery System is $4,950 one-time, fixed. Ongoing management is optional at $450 per month, month to month. Speed-to-Lead, reactivation campaigns, market and marketing intelligence, and cost compression are quoted per scope after the Scorecard. No work starts before the scope and price are agreed in writing.
How does payment work?
Builds are 50% on signed scope and 50% on handoff or measured delivery. Operate bills monthly in advance with 30 days’ notice. We invoice from our business account; there is no checkout on the site.
Do you guarantee results?
No. We do not promise revenue, leads, jobs, or rankings. We install the system, measure what changed, and improve what works. Our recommendations follow what the review finds.
Do I need to buy new software?
Not by default. We work with the website and tools you already have, and we recommend software only when the business case is clear. You own the accounts.
How long does a build take?
The handoff date is written into the scope before work starts. It depends on the system, the access, and how quickly we can get approvals. We do not publish a generic timeline because it would be a guess.
What happens after the build?
You get the working system and a way to see what changed. If you want us to keep monitoring and tuning it, Operate is optional at $450 per month: a measured monthly report and two small changes each month. You can also run it yourself.
Who owns the accounts and data?
You do. We build in your accounts and hand over the system, so you are not locked into us to keep it running.
What if I am not a fit?
We will say so. We are not a fit if you are not licensed, only want more leads without fixing follow-up, expect a revenue promise, do not have authority to decide, are fully booked, or will not share the records needed to measure. A short conversation saves both sides time.
Proof and trust
Why don’t you show client results?
We publish numbers only from measured client work, with the client’s permission. We do not have a published home-service case study yet. When we do, it will show the measured before and after and the client’s own words. Until then, the Results page says so.
Are the recommendations on the site real?
Yes. The recommendations on the About page are from LinkedIn, published in full, with a link to each person’s profile. They are not home-service client results; they speak to how Nef works with people.
How do I start?
Start with the free Scorecard. It takes a few minutes, needs no access, and gives you a prioritized plan. If you want to talk first, email [email protected]. Right after you submit the Scorecard, you can pick a 30-minute time.
Still have a question? Email [email protected]. Or start with the free Scorecard — it takes a few minutes and needs no access.
Start here
Find the leaks first. The plan tells you what is worth building.
Free Scorecard • No obligation