Find the leak
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Performance Partnership · HVAC & plumbing
We get paid after you get paid.
I find one measurable revenue leak, repair it, and track the qualifying business that comes through the system. My compensation follows collected, attributable results under our written agreement.
No upfront agency fee. No traditional monthly marketing retainer. If you do not collect qualifying attributable revenue, I do not collect a performance fee.
What it is
One repair. Shared numbers. Aligned incentives.
This is not “pay me every month and hope the marketing works.” We select a measurable leak, agree on what can count, repair it, and follow each qualifying opportunity through collection.
Define attribution
We write the eligible sources, evidence, timing, responsibilities, and compensation method before work starts.
Repair it first
I implement one priority repair. I do not bundle every possible service into the first step.
Follow collection
We compare the same records. The fee follows qualifying attributable revenue after you collect it.
Attribution
Not a percentage of everything you earn.
Compensation applies only to qualifying incremental business that can be attributed to the Radical Red Rocket system. The final written agreement defines the exact rules.
Business that can qualify
- A missed call recovered through the new recovery path
- An after-hours opportunity captured through the new call path
- A website inquiry captured through a new form or callback path
- An old lead reactivated through an agreed campaign
- An unclosed estimate recovered through agreed follow-up
- A campaign opportunity tied to agreed source and campaign IDs
Business that does not qualify by default
- Unrelated revenue you would have earned anyway
- Jobs without the agreed source or evidence
- Revenue you have not collected
- Cancelled, refunded, charged-back, or unperformed work
- Pass-through items unless our agreement includes them
- Anything outside the written attribution rules
Tracking
Both sides compare the same record.
The reporting question is simple: what opportunities were captured, recovered, converted, completed, and paid?
Source
Lead ID, source, campaign, first touch, latest touch, and the Radical Red Rocket attribution flag.
Progress
First contact, booked appointment, completed appointment, estimate, won or lost job, and completed work.
Collection
Collected revenue, payment date, evidence, fee method, calculated fee, and fee status.
We use the shop's current tools when practical. The written agreement defines attribution windows, new and existing customer rules, partial payments, refunds, and disputes.
First repairs
Start where value can be measured quickly.
Missed calls
Recover new-customer calls that would have ended at voicemail.
After hours
Answer, qualify, attribute, and route opportunities when the office is closed.
Old leads and estimates
Follow up with people who showed intent but never completed a job.
Fast web response
Give high-intent visitors a useful next step and an immediate callback path.
Later repairs can include memberships, referrals, reviews, financing presentation, local search, and a complete Spanish customer journey.
Responsibilities
Performance needs mutual accountability.
Radical Red Rocket
- Agreed implementation and automation
- Tracking and source identifiers
- Follow-up systems and optimization
- Attribution plan and reporting
- Secure, limited use of access and data
The contractor
- Licensed trade work and service availability
- Dispatch, quoting, customer service, and job completion
- Collections and accurate CRM or job status
- Timely access, information, and approvals
- Consent, legal compliance, and approved direct costs
Founding Performance Partners
Three local shops. One at a time.
I am selecting 3 local plumbing and HVAC shops while I refine the repair and attribution process. Founding is a working role, not a discount or fake countdown.
A Founding Performance Partner gives honest feedback, timely access, and accurate job and payment status. I give direct involvement, early access to new repair capabilities, and a performance-aligned agreement.
A place is confirmed only after both sides sign the written agreement and approve the attribution plan.
FAQ
Is there an upfront agency fee?
No. The primary Performance Partnership has no upfront Radical Red Rocket agency fee and no traditional monthly marketing retainer.
When do you get paid?
After you collect payment from qualifying attributable business, according to our written compensation and attribution terms.
What if no qualifying attributable revenue is collected?
No performance fee is due on revenue you did not collect. Approved media, phone, software, or other third-party costs are separate and must be defined before they start.
Do you take a percentage of all revenue?
No. Only qualifying incremental business that both sides can attribute to the Radical Red Rocket system can count.
What percentage do you charge?
I do not publish or assume one rate. The compensation structure depends on the repair, economics, evidence, direct costs, and written agreement.
Do you guarantee results?
No. I do not guarantee customers, appointments, jobs, revenue, collections, ROAS, or rankings.
Do we have to replace our current tools?
No. I use your current tools when practical. The repair and evidence requirements decide what must change.
Is this page the contract?
No. This page is marketing information. Performance compensation and attribution terms are defined in the individual written partnership agreement.
First, find the leak.
Get the free outside view. Then use the Review to decide whether the opportunity is measurable and worth repairing.