More booked jobs from the same ad spend — without hiring a full-time office.
For owner-operators spending $1,500–$3,000/mo on LSA who lose jobs to slow follow-up, missed calls, and thin reviews: Nef runs the Lead-to-Close machine and you pay when appointments land on your calendar.
We published the playbook — 50+ free guides on this site. The Booked Job Machine is what happens when you want someone to operate it.
Calculate Your Leak
Pain is the pitch: slow response and weak follow-up burn the same ad spend your competitors convert.
Estimate jobs and gross profit leaking from slow response and weak follow-up. Illustrative model — not a guarantee. Baselines from Metrics and Speed-to-Lead.
Also on the Lead Gen Scorecard — copy a short leak report after you score.
Who This Is For
| Fit | Profile |
|---|---|
| Ideal | Owner on truck or overwhelmed part-time office; LSA/Meta live; leaking on response, follow-up, or reviews |
| Also fits | Staffed shop with CSR — Core package; wants cost-per-booked discipline |
| Not yet | No ad budget, no capacity, or still on GBP basics — start Quickstart + Scorecard |
Capacity: 2 active clients per metro · 3 kickoff slots per quarter.
Two Packages {#two-packages} (Pick One on the Fit Call)
Core — Booked Job Machine
Best when someone answers phones most business days.
| Setup | $2,500 one-time |
| Performance | From $100 / booked job (trade-adjusted on fit call) |
| Includes | GBP + LSA/Meta ops, tracking, CRM stages, scripts, Monday huddle, one fix/week |
| Credit | First 10 booked jobs count toward setup |
Pro — Booked Job Machine + Conversion Layer (recommended for owner-on-truck)
Best when you are on the truck and leads die in voicemail.
| Setup | $4,500 one-time |
| Performance | From $125 / booked job (trade-adjusted on fit call) |
| Includes | Everything in Core plus Conversion Layer: instant AI callback, quote SMS cadence, review SMS, call-to-CRM log, weekly owner digest |
| Credit | First 10 booked jobs count toward setup · Prepay setup in full → $300 off or +2 books toward guarantee |
| Guarantee | Performance Floor — see below |
Conversion Layer detail (trade guardrails, DIY vs managed): AI Conversion Tools.
Value Stack (What You Would Build Yourself)
| Component | Typical market value |
|---|---|
| Lead-to-Close system install | $3,000 |
| GBP + LSA campaign build | $2,500 |
| Call tracking + attribution | $1,500 |
| Conversion Layer (Pro) — callback, follow-up, reviews | $4,000 |
| Weekly metrics + optimization | $500/mo |
| Generic agency retainer (comparison) | $2,500–$5,000/mo |
| Part-time CSR (comparison) | $2,000+/mo |
Pro investment example: $4,500 setup + performance per book — vs $8,000+/mo piecing together agency + answering + automation.
Client Economics (Illustrative Plumber)
Same math we teach on Metrics — public arithmetic, not a promise of your results.
| Line item | Monthly |
|---|---|
| Your ad spend (LSA/Meta) | $2,000 |
| Booked jobs from paid (example) | 18 |
| Ad cost per booked | ~$111 |
| Nef performance @ $125/booked | $2,250 |
| All-in per booked job | ~$236 |
| Gross profit @ $350/job (example) | $6,300 |
| Net from incremental books (example) | ~$2,050/mo |
If average gross profit per booked job is $250+, you still win vs a $3k/mo retainer agency with the same ad spend. Your trade and ticket adjust the per-book fee on the fit call.
Guarantees (When You Fulfill Your Side)
We guarantee process and alignment — not lead volume. Qualified Pro clients get stronger outcome protection.
| Guarantee | What it means |
|---|---|
| Tracking Live | Tracking + CRM stages live within 14 days of kickoff or one month of maintenance waived |
| Booked Job Billing | You pay performance fees only on calendar-confirmed jobs with address + source tag |
| Performance Floor (Pro) | 12+ attributed booked jobs in days 31–90 or Nef works at $0 performance fee until 12 are hit — when you meet client obligations (capacity, min spend, response rules) |
| No ad markup | Your cards on platforms; we never mark up media |
| Cancel after 90 days | Month-to-month, 30-day notice — you keep GBP, accounts, and data |
Client obligations: Stated weekly job capacity, minimum ad spend, queue owner or Conversion Layer, honest CRM logging. We guarantee results when you guarantee capacity and response.
Why Nef vs a Generic Agency
- Published the playbook — we wrote the system thousands of owners use; we operate it for you.
- Pay per booked job — aligned with cost per booked, not CPL theater.
- Own the leaks — Pro includes speed, follow-up, and reviews — not just ads.
- Client-funded ads — every dollar visible in your dashboards.
Qualification Gate
- Weekly job capacity stated upfront (we pause spend when booked out 3+ weeks)
- $800–$1,500/mo minimum ad test budget on your cards
- Single metro or defined ZIP list
- CRM or spreadsheet: source, received time, first contact, booked Y/N
Metro Waitlist
2 active clients per metro — if your area is full, join the waitlist. We notify you when a kickoff slot opens (3 per quarter).
You're on the waitlist
We'll email you when a kickoff slot opens in your metro. Meanwhile, run the scorecard or leak calculator to prep for the fit call.
Fit Quiz
Six questions — routes most owner-on-truck operators to Pro.
Book a Consultation
15 minutes — trade, ZIPs, leak math, Core vs Pro prescription. No retainer pitch.
How Engagement Works
- Fit call (15 min) — quantify leaks: ad spend, response time, quote-to-book, reviews.
- One prescription — Core or Pro (not a menu of add-ons).
- Go-live in 14 days — tracking, CRM stages, campaigns; performance accrues after day 15 tuning window. Printable scope: Client Kickoff Checklist.
- Weekly — CRM export, dispute window, Monday huddle.
- Day 90+ — $500/mo Machine Maintenance (reporting, disputes, creative refresh) — waived if performance fees exceed $2,000 that month — or month-to-month performance only.
Meet Nef
Nef · Radical Red Rocket
Lead-to-close operator for owner-operators — not a retainer ad shop.
I built this site because home service owners should not lose to agencies that hide playbooks behind retainers. Every guide here is what I install for Booked Job Machine clients — GBP, LSA, tracking, speed, follow-up, reviews — measured by cost per booked job, not CPL.
- Origin: Published the Lead-to-Close Library first — operate it for owners who are done leaking ad spend.
- Philosophy: Client-funded ads, pay when jobs hit the calendar, Pro includes the Conversion Layer for owner-on-truck shops.
- Capacity: 2 clients per metro · 3 kickoffs per quarter — real limits, not hype.
Meet Nef — why the playbook is free
Video intro coming soon. Planned: why guides are free, how Booked Job Machine works, what to expect on a fit call.
Client Proof
Pilot slot — named client video coming first
“We kept spending on LSA but I was on the truck — calls went to voicemail. After the Conversion Layer went live, first touch dropped under two minutes and quote follow-up actually ran. Same ad budget, more jobs on the calendar.”
Composite owner voice — illustrative Pro client pattern; replace with named 60-sec testimonial when first kickoff completes day 30+.
Are you a fit for kickoff slot 1–3 this quarter? Book a consultation, join the waitlist, or run the fit quiz.
Trade composites from the free library — same playbook, DIY execution:
Composite trade studies from common patterns — Booked Job Machine pilot shows managed Pro economics. Named video testimonials slot below when live.
Managed pilot: Booked Job Machine Pro case study — owner-on-truck HVAC, same ad spend, +6 booked jobs/mo (composite).
Quick Win Before You Hire Anyone
Run the Lead Gen Scorecard and 7-Day Quickstart. If you still leak after 30–60 days DIY with ads live, book a consultation.
Next Steps
- Partner & Referral Program — refer an owner or become a lead getter
- AI Conversion Tools — Conversion Layer detail and trade guardrails
- Lead-to-Close System — the operating system behind the Machine
- Client Kickoff Checklist — 14-day install + weekly rhythm (printable)
- Metrics · ROI — model your economics
- Ultimate Guide — 90-day roadmap the engagement follows