HVAC & plumbing only. I build and run the machine on my platforms so it keeps working after kickoff.
Proof → · 10→32 plumber leads/mo · 14→38 HVAC · cost per booked job math
Dream outcome
In 14 days, tracking and convert systems are live so you can see source, speed, and booked jobs — then a performance window aimed at lower cost per booked job and reactivated revenue.
Who this is for
Owner (or partner who can sign); volume or customer list; capacity for new books; founding = case-study partner
LSA / Meta / Search live but leaking on speed, follow-up, quotes, reviews, reactivation
Non-HVAC/plumbing; zero capacity; no volume and no list; “set ads and forget”
Not ready? Leak score → 7-day sprint → Machine library.
What you get
- Lead truth — source, timestamps, stage → booked
- Speed layer — missed-call text-back + under-5-min target
- Booking scripts — two times on the calendar
- Quote follow-up — 5-touch cadence
- Reactivation — past-customer campaigns
- Review flywheel — post-job ask + reply rhythm
- GBP / channel hygiene — profile + posting (as scoped)
- Paid discipline — cost-per-booked reporting + capacity gates
- Monday scoreboard — four KPIs + one fix/week
- 14-day kickoff — checklist
Platforms: Encharge, Typebot, Followr, and similar — on my stack. Monthly management after performance phase.
Not included unless written: lead marketplaces as primary strategy; unlimited creative; non-HVAC/plumbing.
Guarantees
Draft commercial terms — final language in written scope. Requires agreed access + kickoff items on time.
Tracking Live (14 days)
If new leads aren’t capturable with source + received time + first-touch path in the agreed tracker within 14 days of kickoff, I continue tracking install at no extra install fee until they are.
Convert layer live (14 days)
Missed-call text-back (or agreed equivalent) and quote follow-up sequence live in agreed tools within 14 days — or I keep working those items without extra install fee until they are.
Founding clients — first 3 free
Full Acquisition Machine free for the first three HVAC or plumbing companies that pass screening.
- You get: full stack install · performance phase · weekly rhythm
- You give: video testimonial · social + my channels · case study rights · referrals
After three: paid ladder. ~15 clients → founding free clients move to discounted monthly management.
Apply first
Application → (if qualified) my calendar. Screening protects your time and proof quality. Unqualified apps are still saved — no open booking without a fit.
Apply first — screening takes ~3 minutes. Only qualified HVAC and plumbing owners see my calendar next. First 3 founding clients receive the Full Acquisition Machine free (case-study partnership required).
Who qualifies to book a call
- Trade: Plumbing, HVAC, or both (only)
- Authority: Owner or partner who can sign — not “manager only” or other
- Capacity: Can take at least 1 new booked job per week
- Signal: ~16+ jobs/month or a usable past-customer list (exportable or partial)
- Commitment: Decision in 14 days + founding case-study terms + serious partnership
Everyone can submit. Unqualified applications are stored for email follow-up — calendar stays protected.
You’re a fit — book discovery
Application received. Based on your answers you meet screening. Next: pick a 15-minute slot so I can confirm founding vs paid path and kickoff timing.
Can’t book now? I’ll still email the address you submitted within a business day.
Application received
Thanks — I reviewed your answers against my screening rules. A discovery call isn’t the right next step yet. I’ll keep your application and email only if something changes.
Best free path while you build fit:
After you apply
Qualified (owner/partner · capacity · volume or list · HVAC/plumbing): the form shows my 15-minute discovery calendar immediately.
Not qualified yet: free path — Leak → Sprint → Machine — re-apply when you meet screening.
Screening rules (calendar gate)
- Trade — plumbing, HVAC, or both only
- Authority — owner or partner who can sign (manager/other → no calendar)
- Capacity — at least 1 new booked job / week open
- Volume or list — ~16+ jobs/month or exportable/partial past-customer list
- Commitment — decision in 14 days + founding case-study terms
Ad budget is not a hard gate. Soft signals (biggest leak, metro) help the call, not the calendar unlock.
Offer ladder
- Free — leak · sprint · Machine · optional 30-day course
- Road Map $497 — credited toward implementation
- Core Systems Build — priority systems (scoped on call)
- Full Acquisition Machine — complete stack (founding free = this tier)
- Monthly management — optimization + platform access
How engagement works
- Apply (~3 min)
- If qualified → book discovery (15 min) on the thank-you screen
- Written scope / kickoff
- Install on my platforms
- Performance phase + proof
- Monthly management while systems stay live
Calculate your leak
Estimate jobs and gross profit leaking from slow response and weak follow-up. Illustrative model — not a guarantee. Baselines from Metrics and Speed-to-Lead.
Or free leak score (2–3 min).
Meet Nef
Nef · Radical Red Rocket
Customer acquisition systems for HVAC & plumbing — not a retainer ad shop.
I built this site so HVAC and plumbing owners get the playbooks free — then install the same machine with me when DIY stalls. Every guide is what ships in the Full Acquisition Machine: tracking, GBP, speed, follow-up, reactivation, reviews — measured by cost per booked job, not vanity CPL.
- Origin: Published the 12 systems curriculum first — operate it for owners done leaking ad spend.
- Philosophy: Client-funded ads, systems on my platforms, founding free installs for the first 3 case-study partners.
- Screening: Decision-makers only, some volume or list, capacity for new books — apply first.
Meet Nef — why the playbook is free
Video intro coming soon. Planned: why guides are free, how the Full Acquisition Machine works, what to expect after you apply.
Client proof
Pilot slot — named client video coming first
“We kept spending on LSA but I was on the truck — calls went to voicemail. After speed-to-lead and follow-up systems went live, first touch dropped under two minutes and quote follow-up actually ran. Same ad budget, more jobs on the calendar.”
Composite owner voice — illustrative Pro client pattern; replace with named 60-sec testimonial when first kickoff completes day 30+.
Are you a fit for kickoff slot 1–3 this quarter? Book a consultation, join the waitlist, or run the fit quiz.
Composite HVAC & plumbing studies from common patterns. Named video testimonials and founding-client case studies replace these when live — apply for a founding install.