Stop guessing. These client-side calculators help you forecast and reallocate budget — no account required, works in light and dark mode.
Model the same cost per booked job metric the Lead-to-Close System and Booked Job Machine optimize — booked = calendar appointment with address + source tag.
At a Glance
- 3 tools: Channel ROI · Review velocity · Seasonal ad budget
- Primary output: Cost per booked job and ROI % — not CPL alone
- All-in view: Ad spend ÷ booked jobs first; add ops/performance fees when comparing to managed delivery
- Pair with: Metrics baselines · Scorecard · Weekly checklist
- Case study ranges: Plumber ~$45/booked · HVAC ~$72 · Roofing ~$118/inspection
1. Channel ROI Simulator
See the real return on any channel before you scale spend.
How to use: Run once per active channel (LSA, Meta, Google Ads). Compare cost per booked job — reallocate toward the winner. Trade baselines on Metrics.
All-In Cost Per Booked (Illustrative)
When comparing DIY vs Work with Nef, stack media + conversion ops:
| Line item | Example (plumber) |
|---|---|
| Monthly ad spend (LSA/Meta) | $2,000 |
| Booked jobs from paid | 18 |
| Ad cost per booked | ~$111 |
| Managed performance @ $125/booked (Pro) | $2,250 |
| All-in per booked | ~$236 |
If gross profit per booked job is $250+, performance pricing often beats a flat retainer at the same ad spend. Your trade adjusts the per-book fee on the fit call — see client economics on Work with Nef.
2. Review Velocity Forecaster
How many reviews do you need to maintain strong GBP visibility?
3. Ad Budget Planner (Seasonal)
Plan spend for peak seasons — especially HVAC and roofing.
Seasonal examples: Ramp HVAC LSA before AC and heat peaks (HVAC playbook). Pre-stage roofing Meta + GBP storm offers (Roofing playbook).
Monthly Workflow
- Run the Channel ROI Simulator for each paid source.
- Compare cost-per-booked-job to trade baselines.
- Use Review Velocity to set a realistic ask goal for your crew.
- Re-run Ad Budget Planner before seasonal ramps.
- Log results in the weekly metrics checklist.
When Numbers Look Bad
| Signal | Likely fix |
|---|---|
| High CPL, low bookings | Lead-to-Close hub → Speed-to-Lead + Scripts |
| Low close rate one source | Follow-Up + On-Site Close — or Scorecard |
| Strong ROI one channel | Increase budget 15–25% weekly until capacity binds |
| Few reviews | Templates review SMS + GBP Posts |
| Ads fine, jobs not booking | Fix conversion stack before more spend — Lead-to-Close |
See What to Track for the full metric list and four KPIs, the Ultimate Guide for channel priorities, and case studies: Plumber · HVAC · Roofing · Electrical · Landscaping · Pest control · Booked Job Machine pilot.