Stop guessing. These client-side calculators help you forecast and reallocate budget — no account required, works in light and dark mode.
At a Glance
- 3 tools: Channel ROI · Review velocity · Seasonal ad budget
- Primary output: Cost per booked job and ROI % — not CPL alone
- Pair with: Metrics baselines · Scorecard · Weekly checklist
- Case study ranges: Plumber ~$45/booked · HVAC ~$72 · Roofing ~$118/inspection
1. Channel ROI Simulator
See the real return on any channel before you scale spend.
How to use: Run once per active channel (LSA, Meta, Google Ads). Compare cost per booked job — reallocate toward the winner. Trade baselines on Metrics.
2. Review Velocity Forecaster
How many reviews do you need to maintain strong GBP visibility?
3. Ad Budget Planner (Seasonal)
Plan spend for peak seasons — especially HVAC and roofing.
Seasonal examples: Ramp HVAC LSA before AC and heat peaks (HVAC playbook). Pre-stage roofing Meta + GBP storm offers (Roofing playbook).
Monthly Workflow
- Run the Channel ROI Simulator for each paid source.
- Compare cost-per-booked-job to trade baselines.
- Use Review Velocity to set a realistic ask goal for your crew.
- Re-run Ad Budget Planner before seasonal ramps.
- Log results in the weekly metrics checklist.
When Numbers Look Bad
| Signal | Likely fix |
|---|---|
| High CPL, low bookings | Speed-to-Lead + Scripts |
| Low close rate one source | Qualify harder or pause channel — Scorecard |
| Strong ROI one channel | Increase budget 15–25% weekly until capacity binds |
| Few reviews | Templates review SMS + GBP Posts |
See What to Track for the full metric list, the Ultimate Guide for channel priorities, and case studies: Plumber · HVAC · Roofing · Electrical · Landscaping · Pest control.