Stop guessing. These client-side calculators help you forecast and reallocate budget — no account required, works in light and dark mode.
Model the same cost per booked job metric the Lead-to-Close System and Work with Nef optimize — booked = calendar appointment with address + source tag.
At a Glance
- 3 tools: Channel ROI · Review velocity · Seasonal ad budget
- Primary output: Cost per booked job and ROI % — not CPL alone
- All-in view: Ad spend ÷ booked jobs first; add ops/performance fees when comparing to managed delivery
- Pair with: Metrics baselines · Leak score · Weekly checklist
- Case study ranges: Plumber ~$45/booked · HVAC ~$72/booked
1. Channel ROI Simulator
See the real return on any channel before you scale spend.
How to use: Run once per active channel (LSA, Meta, Google Ads). Compare cost per booked job — reallocate toward the winner. Trade baselines on Metrics.
All-In Cost Per Booked (Illustrative)
When comparing DIY vs Work with Nef, stack media + conversion ops:
| Line item | Example (plumber) |
|---|---|
| Monthly ad spend (LSA/Meta) | $2,000 |
| Booked jobs from paid | 18 |
| Ad cost per booked | ~$111 |
| Managed systems (illustrative monthly) | $2,250 |
| All-in per booked | ~$236 |
If gross profit per booked job is $250+, performance pricing often beats a flat retainer at the same ad spend. Your trade adjusts the per-book fee on the fit call — see client economics on Work with Nef.
2. Review Velocity Forecaster
How many reviews do you need to maintain strong GBP visibility?
3. Ad Budget Planner (Seasonal)
Plan spend for peak seasons — especially HVAC summer/winter peaks.
Seasonal examples: Ramp HVAC LSA before AC and heat peaks (HVAC playbook). Pre-stage plumbing emergency capacity and water-heater Search pages before freeze season (Plumber playbook).
Monthly Workflow
- Run the Channel ROI Simulator for each paid source.
- Compare cost-per-booked-job to trade baselines.
- Use Review Velocity to set a realistic ask goal for your crew.
- Re-run Ad Budget Planner before seasonal ramps.
- Log results in the weekly metrics checklist.
When Numbers Look Bad
| Signal | Likely fix |
|---|---|
| High CPL, low bookings | Lead-to-Close hub → System 05 · Speed-to-lead + Scripts |
| Low close rate one source | Follow-Up + On-Site Close — or Leak score |
| Strong ROI one channel | Increase budget 15–25% weekly until capacity binds |
| Few reviews | Templates review SMS + GBP Posts |
| Ads fine, jobs not booking | Fix conversion stack before more spend — Lead-to-Close |
See What to Track for the full metric list and four KPIs, the Ultimate Guide for channel priorities, and case studies: Plumber · HVAC.