Templates & Scripts Library

Copy-paste SMS, email, GBP post, Q&A seed, and agency handoff templates for home service lead gen. Customize and drop into your phone, CRM, or marketer inbox today.

8 min read

At a Glance

  • Included: Review ask scripts, LSA intro, follow-up sequences, agency GBP email, prep snapshot, GBP post examples, negative review reply, trade Q&A seeds
  • How to use: Copy → replace [brackets] → save in CRM or phone shortcuts
  • Phone scripts: Objection handling and booking asks on Scripts
  • Printable ops lists: Checklists for weekly GBP and metrics
  • More tools: Tools Hub · Scorecard

Review Ask Scripts

Full playbook: Reviews & Reputation · Field flow: On-Site Close · Weekly audit: Checklists

Review Request SMS (Office — Within 30 Min)

Hi [First Name], thank you for choosing us for your [service]. If you were happy with the work, would you mind leaving us a quick Google review? It really helps small local businesses like ours. [Short link]

Review Follow-Up SMS (Day 3, If No Review)

Hi [First Name], [Company] here — no rush at all. If you have 30 seconds, a Google review helps other homeowners find us locally: [Short link]. Thanks again for trusting us with [service].

Review Ask Email

Subject: Quick favor — [Company] [service] today

Hi [Name],

Thanks for having us out for [service] today. If everything looked good, would you mind leaving a short Google review? It helps small local businesses like ours more than you might think.

[Short link]

Questions about the work? Reply here or call [number].

Thanks,
[Your name]

Referral Ask (After 5-Star Review)

Hi [Name], thank you for the kind review — it really helps us as a local business. If you know a neighbor who needs [service], we'd appreciate the introduction. No pressure — just reply if someone comes to mind.

Review Ask — Tech (Verbal, At Driveway)

"If you're happy with the work, a quick Google review helps us a lot as a local company — I'll have the office text you the link in a few minutes. We really appreciate it."

LSA Intro Example

Hi, this is Mike with [Your Company] in [City]. We’re licensed & insured and can usually be there same day for [service]. When are you looking to get this done?

When to send: Within 30 minutes of job completion.

Follow-Up Sequences

Full cadence and CRM rules: Lead Follow-Up Playbook. Use with Scripts on the first call.

Day 0 — Quote Sent Confirmation (Text)

Hi [Name], [Company] here — we sent your [service] estimate for $[amount] (or "your written quote") to [email/phone]. Reply with any questions or pick a time: [day] [time] or [day] [time].

Day 2 — Review Estimate (Call, Then Text)

Hi [Name], following up on your [service] quote from [day]. Any questions on price or timing? We have [day] at [time] or [time] open — reply YES and I'll hold a slot.

Day 5 — Scheduling Window (Text)

Hi [Name], [Company] — still happy to help with [service] at [address/area]. We're filling [week] and have [day] or [day] available. Want me to reserve one?

Day 10 — Local Proof (Text)

Hi [Name], we just wrapped a [similar job] for a neighbor in [Neighborhood] — happy to share photos if helpful. Still need [service]? Reply and we'll get you on the calendar.

Day 14 — Friendly Close-Out (Text)

Hi [Name], I'll close your file for now — no pressure. If [service] comes back up, call [number] or reply here anytime. Thanks for considering [Company].

Quote Follow-Up Email (24 Hours After Estimate)

Subject: Your [service] estimate from [Company]

Hi [Name],

Thanks again for your time [yesterday/on DATE]. Attached is your estimate for [service] at [address].

Summary: $[amount] — includes [key line items / warranty / timeline].

Next step: reply to this email or call [number] to book [day] or [day].

Questions? Reply here — we respond same business day.

[Your name]
[Company] | [Phone]

On-Site Close Scripts

Full field flow: On-Site Close Playbook.

Maintenance / Plan Pitch (Generic)

"Most of our customers in [City] add a [annual / quarterly] plan — it locks in today's rate, priority scheduling, and fewer emergency callbacks. I can add it to your invoice today for $[X]/[month/quarter] — want me to include it?"

Pest Quarterly Plan (On-Site)

"This treatment handles what's active today. The quarterly perimeter plan stops reinfestation — most homeowners add it because it costs less than calling us back for every flare-up. I can start the plan on your next visit."

Hold Your Slot (Customer Wants to Think)

"No problem — I'll hold [day] at [time] for 24 hours so you don't lose the opening. I'll text you the written quote now. Reply YES to confirm or call [number] with questions."

Email to Your Marketer (Grant GBP Access)

Send after you have completed the GBP Setup Prep checklist. Grant Manager access unless you have a specific reason to use Owner. Step-by-step for invites: GBP User Access.

Subject: Google Business Profile — access and prep materials

Hi [Name],

We're ready to get our Google Business Profile set up / optimized. Here's what you need:

ACCESS
Please use Manager access on our listing (not Owner). Our Google Business Profile is managed from [your business email if they need to request access, or "I've sent you an invite from business.google.com — please accept today"].

Prep checklist (completed): [link to your shared doc or attach answers from the GBP Setup Prep guide]
Photos and logo: [Google Drive / Dropbox link]
Service areas we actually cover: [City 1], [City 2], [ZIPs]
Main phone for the listing: [number]
Website: [URL]

DISCOVERY
Primary services we want leads for: [e.g. emergency drain, water heater, AC repair]
Target: [e.g. 3+ Google reviews per week, 1–2 posts per week]
Who approves posts and offers: [your name / number]

Please confirm once you're in and share your 30-day plan for categories, photos, posts, and reviews.

Thanks,
[Your name]
[Company]
[Phone]

GBP Prep Snapshot (Copy for Your CRM)

One-page reminder of what to collect — full interactive version on GBP Setup Prep.

GBP PREP — [Business name] — [Date]
□ Business name + primary category + 2–9 secondaries
□ Phone + email + website
□ Service-area OR physical address (not both wrongly)
□ Cities/ZIPs served: _______________
□ Hours + emergency availability: _______________
□ 20+ photos (logo, cover, truck, before/after, team)
□ Service list + optional pricing: _______________
□ About blurb (750 chars max): _______________
□ Google account for long-term ownership: _______________
□ Agency/manager invited as Manager only: Y / N

Google Business Profile Posts & Replies

Step-by-step posting (Update vs Offer vs Event, CTAs, image sizes): GBP Posts guide. Review link workflow: Reviews & Referrals.

Offer post example
“$89 drain cleaning or $149 water heater inspection this week — serving [City] and [Neighborhoods]. Same-day slots available. Book before Friday.”

Photo + local proof caption
“Same-day furnace repair for the Johnsons in [Neighborhood] yesterday. Before/after on the blower assembly. 24/7 emergency when you need it.”

Negative review reply template (adapt facts)
“Hi [Name], thank you for the feedback. We’re sorry the experience fell short on [specific issue]. We take this seriously and would like to make it right — please call [your number] or reply here so we can follow up directly. — [Your Name], [Business]”

Q&A seed examples (answer as the business)

Use these on your Google Business Profile Q&A section. Seed the question, then answer as the business. Replace bracketed placeholders.

Universal (every trade)

  • Q: Do you offer same-day or emergency service in [City]?
    A: Yes — for most [City] and nearby areas we can often be there the same day for emergencies. Call [number] and we’ll confirm availability.
  • Q: What neighborhoods and cities do you serve?
    A: We serve [City], [Neighborhood 1], [Neighborhood 2], and surrounding ZIP codes. Not sure if we cover your area? Call [number].
  • Q: Are you licensed, bonded, and insured?
    A: Fully licensed, bonded, and insured in [State]. We provide proof upon request.
  • Q: How do I get a quote or schedule service?
    A: Call [number] or visit [website]. We typically respond within [X] hours and can often book same-week appointments.

Plumbers

  • Q: Do you handle emergency drain backups and burst pipes?
    A: Yes — 24/7 emergency drain and leak service in [City]. Call [number] for fastest dispatch.
  • Q: What does a typical water heater replacement cost?
    A: Most standard tank replacements in [City] run $[X]–$[Y] installed (varies by size and code requirements). We provide a written quote on-site before work starts.

HVAC

  • Q: Do you offer AC tune-ups before summer?
    A: Yes — spring and fall tune-ups starting at $[X] in [City]. Book early; slots fill fast before heat waves.
  • Q: Can you repair all major furnace and AC brands?
    A: We service most residential brands (Carrier, Trane, Lennox, Goodman, and others). Call [number] with your model if unsure.

Roofing

  • Q: Do you offer free roof inspections after storms?
    A: Yes — free visual inspections in [City] and [County]. We document damage for insurance when applicable.
  • Q: How long does a typical shingle roof replacement take?
    A: Most residential re-roofs take 1–3 days depending on size and weather. We provide a timeline in your written estimate.

Electrical

  • Q: Do you install EV chargers and panel upgrades?
    A: Yes — licensed EV charger installs and panel upgrades in [City]. We pull permits and pass inspection.
  • Q: Are you available for same-day electrical emergencies?
    A: For safety issues (no power, burning smell, sparking outlets) call [number] — we prioritize emergency calls in [City].

Pest control

  • Q: Are your pest treatments safe for pets and children? A: We use EPA-registered products applied per label directions. We will review prep steps and re-entry timing for your home before treatment.
  • Q: Do you offer ongoing pest prevention plans? A: Yes — quarterly and annual perimeter plans in [City]. Most customers start with an initial treatment then move to a maintenance schedule.
  • Q: How soon can you treat for ants / rodents / termites? A: We often have same-week availability in [City]. Call [number] — urgent rodent and active infestations are prioritized.

Landscaping

  • Q: Do you offer weekly lawn maintenance and seasonal cleanups?
    A: Yes — weekly mowing, edging, and spring/fall cleanups in [City] and [Neighborhoods]. Ask about annual contracts.
  • Q: When is the best time to schedule irrigation startup?
    A: In [Region], late March through April is ideal. Book 2–3 weeks ahead — our spring calendar fills quickly.

Next Steps