Video Library for Home Service Lead Gen

Short, practical video walkthroughs for GBP, LSA, reviews, and speed-to-lead. Chaptered embeds for busy plumbers, HVAC, roofers, and electricians.

5 min read

Watch in 10–15 minute blocks or jump to chapters below. Every topic also has a written guide if you prefer checklists over video.

At a Glance

  • Format: YouTube embeds with clickable chapters when published; written guides available now for every topic
  • Best on: Mobile with headphones on the truck or between jobs
  • Pair with: Matching written guides linked under each video (use these while videos are in production)
  • Coming soon: Placeholder slots show chapter outlines — swap real YouTube IDs in the shortcode when recorded

Foundation

GBP Optimization in 12 Minutes

Full written path: Google Business Profile Mastery and GBP Setup Prep.

GBP Optimization Walkthrough

Video walkthrough coming soon. Use the written guide linked above — same steps, checklists included.

Planned chapters: 0:00 Intro 2:30 Claim & verify 5:00 Photos that convert 8:45 First posts 11:00 Weekly habits

You will learn: Claiming, verification paths, photo specs, first post, notification setup.

Setting Up LSA the Right Way

Written guide: Google Local Services Ads · Compare: LSA vs Google Ads.

LSA Setup for Home Services

Video walkthrough coming soon. Use the written guide linked above — same steps, checklists included.

Planned chapters: 0:00 Why LSA first 3:00 Eligibility & docs 7:00 Budget & areas 10:00 Response rules

You will learn: License upload, weekly budget starting point, linking GBP, dispute basics.

Google Search Ads Overview

Written guide: Google Search Ads.

Search Ads for Contractors

Video walkthrough coming soon. Use the written guide linked above — same steps, checklists included.

Planned chapters: 0:00 LSA vs Search 2:00 Campaign structure 5:00 Landing pages 8:00 Negatives & weekly review

Replace placeholder when your Search Ads walkthrough is recorded.

Convert & Close

Speed-to-Lead & Phone Scripts

Written guides: Speed-to-Lead · Scripts That Book Jobs.

Speed-to-Lead Systems

Video walkthrough coming soon. Use the written guide linked above — same steps, checklists included.

Planned chapters: 0:00 5-minute rule 2:30 Missed-call text 5:00 CRM stages 7:30 Role-play booking ask

Reputation

Review Flywheel in 10 Minutes

Written guide: Reviews & Referrals.

Get More Google Reviews

Video walkthrough coming soon. Use the written guide linked above — same steps, checklists included.

Planned chapters: 0:00 Why reviews matter 2:00 Ask timing 5:00 SMS template 8:00 Replying to negatives

How to Use This Library

  1. Pick one video matching your biggest gap from the Scorecard.
  2. Complete the linked written checklist the same day — video alone does not change GBP or LSA.
  3. Rebuild your watch list monthly; trade seasons change priorities (AC summer, heat winter, storm roofing).
Chapters help SEO and skimming
Chapter titles become on-page text for search engines and let owners jump to the step they need. When you publish real videos, align chapter labels with button names in Google Business Profile and LSA dashboards.

Suggested Recording List (If You Are Building Content)

TopicTies to guide
GBP verification (service-area vs storefront)GBP Mastery
First LSA week reviewLSA guide
Meta ad creative from job siteSocial ads
Sunday metrics ritualMetrics

Next Steps