Termite work is high ticket and trust-heavy — homeowners and realtors want licensed operators, clear inspection reports, and follow-through after the estimate. This guide focuses on termite-only marketing; for general pest, see the Pest Control playbook.
At a Glance
- Peak season: Early spring swarm period (varies by region)
- Top channels: GBP + reviews → free inspection Offers → LSA (if live) → Search/Meta for inspection offers
- Sales cycle: Long — use Lead Follow-Up Playbook 5–7 touch cadence
- Response: Book inspection fast; nurture treatment decision over days
- Proof: Pest control case study — termite inspections needed longer nurture, higher ticket
GBP Setup for Termite
List dedicated services on your profile:
- Termite inspection
- Termite treatment / termite bond (if offered)
- WDO / wood-destroying organism inspection (if licensed wording applies in your state)
Photos (720×720): inspection tools, technician at foundation, diagram or report example (no customer PII), truck with termite branding.
Q&A seeds: inspection cost, treatment warranty, how long inspection takes, prep for homeowners — see Templates pest Q&A.
Posts: GBP Offer — “Free termite inspection in [City] — limited March slots” with real job photo.
Paid & Organic Angles
| Channel | Creative | Notes |
|---|---|---|
| GBP Offers | Free inspection | Highest trust; local pack visibility |
| Google Search | “Termite inspection [city]” | Dedicated landing line or section |
| Meta | Before/after or inspector-on-site | Retarget site visitors |
| LSA | Urgent + inspection requests | Dispute wrong pest type within 30 days |
Pair paid with Tracking — tag termite in CRM separate from general pest and rodent.
First-Call & Inspection Script (Short)
"We're licensed for termite inspections in [City]. I can schedule [day] at [time] or [time] — the inspection usually takes [45–60] minutes and you'll get a written report. What's the property address?"
Full objection handling: Scripts That Book Jobs. On-site close after inspection: On-Site Close Playbook.
Follow-Up Rules (Termite-Specific)
- Day 0: Deliver written inspection summary same day when possible
- Day 2: Call — explain findings in plain language; offer two treatment start dates
- Day 5–14: Text with warranty/guarantee reminder; realtor/builder leads may need documentation touch on day 5
Do not stop after one voicemail — termite revenue often closes on touch 2–4.
Metrics to Watch
| Metric | Target direction |
|---|---|
| Inspections booked / week | Trend up in swarm season |
| Inspection → treatment close rate | 25–45% varies by market |
| Cost per booked inspection | Track separately from general pest CPL |
| Median days to signed treatment | Shorter = better follow-up discipline |
Log in Metrics and weekly checklists.
Quick Win
Add termite inspection as its own GBP service with one inspection photo. Publish one free inspection Offer post for your top city this week.
Next Steps
- Pest Control Lead Gen — full seasonal calendar
- Mosquito Lead Gen — summer yard treatment leads
- Lead Follow-Up Playbook — long-cycle nurture
- Case Study: Pest Control — seasonal + contract example
- Lead Gen Scorecard — channel priorities