Curriculum system for HVAC and plumbing. Part of the Booked Job Machine. Work with Nef installs for founding clients.
At a Glance
- Outcome: Paid channels live with weekly cost-per-booked reporting and capacity caps.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Templates · Checklists
Do This Week
- If eligible: finish LSA verification (license, insurance, background).
- Budget rule: only spend what you can answer in under 5 minutes (System 05).
- One Search campaign for one high-ticket service + city landing page if LSA full or missing.
- Meta only for visual offers (tune-ups, before/after) with lead form → CRM.
- Friday: cost per booked by channel — kill or fix losers after 30 days of data.
Owner Checklist
- LSA or Search live with tracking numbers
- Weekly booked-job CPA by channel
- Pause rules when booked out 2+ weeks
- Landing page matches ad keyword/intent
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | LSA first for emergencies; Search for water heater / repipe high ticket. | Ramp LSA before peak heat/cold; Meta for shoulder tune-ups. |
Common Mistake
Optimizing for cheap leads that never book.
How This Fits the Machine
This system is one brick in the Full Acquisition Machine. DIY owners run it manually; I build it on my platforms (tracking, Encharge sequences, Typebot/flows where relevant) with weekly optimization for founding clients.
Next Step
Open System 12 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free Full Acquisition Machine — first 3 HVAC/plumbing shops that pass screening.