Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.
At a Glance
- Outcome: Paid channels live with weekly cost-per-booked reporting and capacity caps.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Shop math & ROI (max cost per booked · capacity) · Checklists
Do This Week
- If eligible: finish LSA verification (license, insurance, background).
- Budget rule: only spend what you can answer in under 5 minutes (System 05).
- One Search campaign for one high-ticket service + city landing page if LSA full or missing.
- Meta only for visual offers (tune-ups, before/after) with lead form → CRM.
- Friday: cost per booked by channel - kill or fix losers after 30 days of data.
Owner Checklist
- LSA or Search live with tracking numbers
- Weekly booked-job CPA by channel
- Pause rules when booked out 2+ weeks
- Landing page matches ad keyword/intent
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | LSA first for emergencies; Search for water heater / repipe high ticket. | Ramp LSA before peak heat/cold; Meta for shoulder tune-ups. |
Common Mistake
Optimizing for cheap leads that never book.
How This Fits the Machine
This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.
Next Step
Open System 12 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.