System 10: Reviews that compound

Post-job review asks, replies, and velocity that raise conversion on GBP and LSA. HVAC & plumbing customer acquisition curriculum.

Curriculum system for HVAC and plumbing. Part of the Booked Job Machine. Work with Nef installs for founding clients.

At a Glance

  • Outcome: 3+ new Google reviews per week with replies under 48 hours.
  • Time this week: 45–90 minutes
  • Depends on: Systems before this one for clean data
  • Unlocks: Later systems (paid, scoreboard) need this foundation
  • Tools: Leak score · Templates · Checklists

Do This Week

  1. Send review SMS within 30 minutes of job complete (template in Templates).
  2. Make review link one tap (GBP short link).
  3. Reply to every review — thank, invite back, fix issues offline.
  4. Ask for photo reviews after dramatic before/after jobs.
  5. Track weekly review count on the Monday scoreboard (System 12).

Owner Checklist

  • Review link SMS after every completed job
  • Owner reviews reply queue daily
  • No fake reviews
  • Negative reviews: call + public professional reply

Deep Guides

HVAC vs Plumbing

PlumbingHVAC
FocusEmergency jobs convert to 5-stars when tech is clean and on time — ask same day.Tune-up season is review volume season — ask on every visit.

Common Mistake

Waiting for customers to ’leave a review if they want.'

How This Fits the Machine

This system is one brick in the Full Acquisition Machine. DIY owners run it manually; I build it on my platforms (tracking, Encharge sequences, Typebot/flows where relevant) with weekly optimization for founding clients.

Next Step

Open System 11 when this week’s checklist is done.

Stuck after 30 days with real volume? Founding free Full Acquisition Machine — first 3 HVAC/plumbing shops that pass screening.

← System 09 · Booked Job Machine · System 11 →

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