System 08: Quote follow-up machine

5-touch cadences that recover unbooked quotes without more ad spend. HVAC & plumbing customer acquisition curriculum.

Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.

At a Glance

  • Outcome: Every quote sent has a next touch scheduled before you hang up.
  • Time this week: 45–90 minutes
  • Depends on: Systems before this one for clean data
  • Unlocks: Later systems (paid, scoreboard) need this foundation
  • Tools: Leak score · Templates · Checklists

Do This Week

  1. Pull all quotes sent in the last 14 days with no book.
  2. Install day 0 / 2 / 5 / 10 / 14 cadence from Follow-Up.
  3. Paste SMS templates into CRM or phone.
  4. Friday: unbooked lead audit - one process fix per week.
  5. Optional automation only after manual cadence works for 2 weeks.

Owner Checklist

  • Next touch date on every Quote sent row
  • 5-touch minimum on high-ticket
  • Lost reason required when closed lost
  • No ‘check in sometime’ without a date

Deep Guides

HVAC vs Plumbing

PlumbingHVAC
FocusWater heater quotes: 24h follow-up; drain often books on first call.Heat pump / replace: longer nurture + finance language; tune-ups: shorter 3-touch.

Common Mistake

Sending a quote PDF and never following up.

How This Fits the Machine

This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.

Next Step

Open System 09 when this week’s checklist is done.

Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.

← System 07 · Booked Jobs Machine · System 09 →

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