System 06: Scripts that book the calendar

Phone and SMS talk tracks that book appointments with address and source tagged. HVAC & plumbing customer acquisition curriculum.

Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.

At a Glance

  • Outcome: Every qualified lead gets a booked job or a scheduled next step - not ‘we will call you back.’
  • Time this week: 45–90 minutes
  • Depends on: Systems before this one for clean data
  • Unlocks: Later systems (paid, scoreboard) need this foundation
  • Tools: Leak score · Templates · Checklists

Do This Week

  1. Paste one intake script into phone notes or CRM.
  2. Always offer two appointment times before hanging up.
  3. Capture: name, phone, address, issue, access notes, source.
  4. Practice 3 role-plays with whoever answers the phone.
  5. Log lost reasons when they do not book (price, timing, not owner).

Owner Checklist

  • Two-time book ask on every call
  • Address before dispatch promise
  • Source tagged when booking
  • Emergency vs estimate scripts separated

Deep Guides

HVAC vs Plumbing

PlumbingHVAC
FocusDrain: book same-day; water heater: written estimate path if not emergency.Tune-up calls: book + plan pitch language ready; replace leads: estimate window + decision maker.

Common Mistake

Taking a message with no time on the calendar.

How This Fits the Machine

This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.

Next Step

Open System 07 when this week’s checklist is done.

Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.

← System 05 · Booked Jobs Machine · System 07 →

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