Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.
At a Glance
- Outcome: Mobile-first site: call button sticky, form works, one service page per high-ticket job.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Templates · Checklists
Do This Week
- Mobile test: can a homeowner call in one tap from the homepage?
- Add or fix form → email/CRM with source
website. - Create or improve one service+city page (e.g. water heater [City], AC repair [City]).
- Match NAP (name, address, phone) to GBP.
- Speed check: compress hero images; kill chat widgets that slow first paint if unused.
Owner Checklist
- Click-to-call in header on mobile
- Form success message + lead in CRM
- License / insurance trust line
- Service pages for top 3 money jobs
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | Drain emergency and water heater replace pages with clear CTAs reduce bounce from LSA/Search. | Landing pages for tune-up offers and heat pump installs beat a generic homepage for paid traffic. |
Common Mistake
Sending paid traffic to a homepage with no phone above the fold.
How This Fits the Machine
This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.
Next Step
Open System 05 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.