Curriculum system for HVAC and plumbing. Part of the Booked Job Machine. Work with Nef installs for founding clients.
At a Glance
- Outcome: Mobile-first site: call button sticky, form works, one service page per high-ticket job.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Templates · Checklists
Do This Week
- Mobile test: can a homeowner call in one tap from the homepage?
- Add or fix form → email/CRM with source
website. - Create or improve one service+city page (e.g. water heater [City], AC repair [City]).
- Match NAP (name, address, phone) to GBP.
- Speed check: compress hero images; kill chat widgets that slow first paint if unused.
Owner Checklist
- Click-to-call in header on mobile
- Form success message + lead in CRM
- License / insurance trust line
- Service pages for top 3 money jobs
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | Drain emergency and water heater replace pages with clear CTAs reduce bounce from LSA/Search. | Landing pages for tune-up offers and heat pump installs beat a generic homepage for paid traffic. |
Common Mistake
Sending paid traffic to a homepage with no phone above the fold.
How This Fits the Machine
This system is one brick in the Full Acquisition Machine. DIY owners run it manually; I build it on my platforms (tracking, Encharge sequences, Typebot/flows where relevant) with weekly optimization for founding clients.
Next Step
Open System 05 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free Full Acquisition Machine — first 3 HVAC/plumbing shops that pass screening.