Curriculum system for HVAC and plumbing. Part of the Booked Job Machine. Work with Nef installs for founding clients.
At a Glance
- Outcome: Weekly GBP activity that keeps you in the local pack and drives calls.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Templates · Checklists
Do This Week
- Publish one Update or Offer post (seasonal: freeze prep, AC tune-up, drain special).
- Seed 5–10 Q&A answers owners actually ask (price range, emergency hours, brands).
- Turn on messaging if you can reply in under 5 minutes (else route to call only).
- Reply to every review (System 10) — Google rewards active profiles.
- Schedule next week’s post on the calendar so it is not optional.
Owner Checklist
- 1 post/week minimum
- Q&A not empty
- Photos refreshed monthly
- Offer posts have clear CTA and end date
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | Storm/freeze posts and water heater age offers outperform generic ‘we are local’ posts. | Shoulder-season tune-up Offers convert; peak no-cool posts should stress same-day capacity. |
Common Mistake
Posting once then going dark for 6 months.
How This Fits the Machine
This system is one brick in the Full Acquisition Machine. DIY owners run it manually; I build it on my platforms (tracking, Encharge sequences, Typebot/flows where relevant) with weekly optimization for founding clients.
Next Step
Open System 04 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free Full Acquisition Machine — first 3 HVAC/plumbing shops that pass screening.