Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.
At a Glance
- Outcome: Weekly GBP activity that keeps you in the local pack and drives calls.
- Time this week: 45–90 minutes
- Depends on: Systems before this one for clean data
- Unlocks: Later systems (paid, scoreboard) need this foundation
- Tools: Leak score · Templates · Checklists
Do This Week
- Publish one Update or Offer post (seasonal: freeze prep, AC tune-up, drain special).
- Seed 5–10 Q&A answers owners actually ask (price range, emergency hours, brands).
- Turn on messaging if you can reply in under 5 minutes (else route to call only).
- Reply to every review (System 10) - Google rewards active profiles.
- Schedule next week’s post on the calendar so it is not optional.
Owner Checklist
- 1 post/week minimum
- Q&A not empty
- Photos refreshed monthly
- Offer posts have clear CTA and end date
Deep Guides
HVAC vs Plumbing
| Plumbing | HVAC | |
|---|---|---|
| Focus | Storm/freeze posts and water heater age offers outperform generic ‘we are local’ posts. | Shoulder-season tune-up Offers convert; peak no-cool posts should stress same-day capacity. |
Common Mistake
Posting once then going dark for 6 months.
How This Fits the Machine
This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.
Next Step
Open System 04 when this week’s checklist is done.
Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.