System 02: Own your Google presence (GBP)

Claim, verify, and complete Google Business Profile so HVAC and plumbing searches find you first. HVAC & plumbing customer acquisition curriculum.

Curriculum system for HVAC and plumbing. Part of the Booked Job Machine. Work with Nef installs for founding clients.

At a Glance

  • Outcome: Verified, complete GBP with correct categories, service areas, hours, and photos.
  • Time this week: 45–90 minutes
  • Depends on: Systems before this one for clean data
  • Unlocks: Later systems (paid, scoreboard) need this foundation
  • Tools: Leak score · Templates · Checklists

Do This Week

  1. Run GBP Setup Prep — photos, services, hours, service areas in one doc.
  2. Claim or open business.google.com and finish verification if pending.
  3. Set primary category (Plumber or HVAC contractor) + secondary categories that match real jobs.
  4. Add every city/ZIP you actually serve (service-area business: usually No storefront).
  5. Upload 15–25 photos: truck, team, before/after, equipment, license if allowed.

Owner Checklist

  • Verified listing
  • Hours match website and truck
  • Phone is the line you answer
  • Services list with real job types (drain cleaning, water heater, AC tune-up, heat pump…)

Deep Guides

HVAC vs Plumbing

PlumbingHVAC
FocusDrain, water heater, leak, repipe — emergency language on services list.Categories + services for AC repair, furnace, heat pump, tune-up — match peak season.

Common Mistake

Leaving the listing on a dead phone number or old owner Google account.

How This Fits the Machine

This system is one brick in the Full Acquisition Machine. DIY owners run it manually; I build it on my platforms (tracking, Encharge sequences, Typebot/flows where relevant) with weekly optimization for founding clients.

Next Step

Open System 03 when this week’s checklist is done.

Stuck after 30 days with real volume? Founding free Full Acquisition Machine — first 3 HVAC/plumbing shops that pass screening.

← System 01 · Booked Job Machine · System 03 →

Was this helpful?