System 02: Own your Google presence (GBP)

Claim, verify, and complete Google Business Profile so HVAC and plumbing searches find you first. HVAC & plumbing customer acquisition curriculum.

Curriculum system in the free Booked Jobs Machine (you run it). Same systems when I install for you (Booked Jobs Machine - Installed). New here? One system this week - not all 12.

At a Glance

  • Outcome: Verified, complete GBP with correct categories, service areas, hours, and photos.
  • Time this week: 45–90 minutes
  • Depends on: Systems before this one for clean data
  • Unlocks: Later systems (paid, scoreboard) need this foundation
  • Tools: Leak score · Templates · Checklists

Do This Week

  1. Run GBP Setup Prep - photos, services, hours, service areas in one doc.
  2. Claim or open business.google.com and finish verification if pending.
  3. Set primary category (Plumber or HVAC contractor) + secondary categories that match real jobs.
  4. Add every city/ZIP you actually serve (service-area business: usually No storefront).
  5. Upload 15–25 photos: truck, team, before/after, equipment, license if allowed.

Owner Checklist

  • Verified listing
  • Hours match website and truck
  • Phone is the line you answer
  • Services list with real job types (drain cleaning, water heater, AC tune-up, heat pump…)

Deep Guides

HVAC vs Plumbing

PlumbingHVAC
FocusDrain, water heater, leak, repipe - emergency language on services list.Categories + services for AC repair, furnace, heat pump, tune-up - match peak season.

Common Mistake

Leaving the listing on a dead phone number or old owner Google account.

How This Fits the Machine

This system is one brick in the Booked Jobs Machine. You run it free in the library - or I install and run it (Booked Jobs Machine - Installed) with weekly optimization.

Next Step

Open System 03 when this week’s checklist is done.

Stuck after 30 days with real volume? Founding free: Booked Jobs Machine - Installed - first 3 HVAC/plumbing shops that pass screening.

← System 01 · Booked Jobs Machine · System 03 →

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