Roofing swings between storm surges and steady retail replacement — the best operators build year-round pipeline so they are not only chasing hail maps.
At a Glance
- Top channels: GBP + reviews → Meta (visual) → LSA (where available) → realtor/insurance partners
- Typical LSA CPL: $40–$80+ in competitive storm markets
- Sales cycle: 1–3 weeks retail; longer for insurance
- Creative edge: Before/after photos and drone shots beat generic ads
- Follow-up: 3–5 touches — one call is not enough
Top Channels for Roofers (Ranked)
1. GBP + reviews — Proof-heavy trade; star rating and photo count directly influence calls. GBP Mastery.
2. Meta ads (Facebook/Instagram) — Before/after carousels, storm response offers, financing hooks. Social ads.
3. Google LSA — Strong when category is live in your area; verify eligibility first. LSA guide.
4. Local SEO + partnerships — City service pages; realtors, insurance adjusters, property managers. Local SEO.
GBP Services & Keywords
- Roof repair / roof replacement
- Storm damage repair / hail damage inspection
- Roof inspection / free roof estimate
- Gutter installation / gutter repair
- Commercial roofing (if applicable)
- Shingle / metal / flat roof repair (match what you sell)
Post within 24 hours of major regional storms — availability + inspection messaging, not fear tactics.
Insurance vs Retail Intake
| Type | Qualify on first call | CRM tag |
|---|---|---|
| Insurance | Storm date, visible damage, carrier, claim filed Y/N, deductible awareness | insurance |
| Retail | Roof age, leaks, budget band, timeline, financing interest | retail |
Use different follow-up cadences — insurance leads may need documentation; retail needs financing and social proof.
Pro Tips Specific to Roofing
- Drone + ground photos on every completed job for GBP and Meta creative.
- Never promise insurance approval — offer inspection and documentation help.
- Build a storm kit: extra tracking line, on-call estimator, templated SMS for inbound spikes.
- Retarget website visitors who viewed financing or gallery pages.
- Yard signs + GBP photos in the same neighborhoods compound trust.
Metrics to Watch
| Metric | Typical target |
|---|---|
| Cost per booked inspection | $100–$250 paid; lower on referrals |
| Inspection → signed contract | 25–45% (market dependent) |
| Average ticket (retail) | Track by source in Metrics |
| Review velocity | 2–4 / week minimum |
| Days to follow-up | 0 same day, then day 2, 5, 10 |
Quick Win
Upload 10 recent job photos to GBP this week — wide shots showing street context + close-up craftsmanship. Add one GBP Post with a free inspection CTA for your top city.
Next Steps
- Scorecard · Scripts for inspection booking · Lead Follow-Up Playbook for 5-touch retail cadence · On-Site Close for good/better/best estimates
- Case Study: Roofing Growth — storm + retail pipeline example
- Printable Checklists — weekly CPL and booked-job review
- Ultimate Guide
Related trades: Landscapers (exterior trades) · Electricians