Privacy Policy — Radical Red Rocket

Last updated: August 3, 2026

This Privacy Policy explains how I (Nefer Lopez, operating as Radical Red Rocket) collect, use, and share information when you visit radicalredrocket.com (the “Site”).

Not legal advice

This policy is a practical disclosure for the Site. Have your attorney review it if you rely on it for compliance decisions.

Who I am

I operate Radical Red Rocket — this HVAC & plumbing customer acquisition resource and agency site. For privacy questions or requests, email nefer@radicalredrocket.com.

What I collect

Information you provide

Founding / install application — If you submit the application on Work with Nef, I collect name, work email, phone, company, trade, metro, role, job volume, customer-list status, ad budget tier, capacity, biggest leak, and free-text “why now,” plus your confirmations about decision authority and case-study partnership. This is sent to my CRM (Encharge) so I can screen fit and follow up.
Leak / sprint / email course — If you use the leak score, join the 7-day sprint, or the 30-day course, I may collect work email, optional name, trade, role, and sprint path so I can send the sequence and related updates. Unsubscribe anytime.
Consultation bookings — When you book a discovery call through the Cal.com embed, Cal.com collects the information you enter (such as name and email) under their terms.

Information collected automatically

Analytics — Google Analytics 4 (GA4) records page views, referral sources, device and browser type, approximate location (from IP), and on-site events (such as tool usage and CTA clicks). GA4 may use cookies or similar technologies.
Marketing automation — Encharge.io may record page views and micro-events on the Site and associate them with an email address after you submit the waitlist form or book a consultation.
Booking confirmations — When a consultation is booked, a server-side webhook may send booking metadata to GA4 (without email in analytics events), optionally to Encharge, and trigger an internal notification email via Netlify.

Information stored in your browser

Theme preference — Light or dark mode (localStorage).
Reading progress and checklists — Scroll progress and checklist completion on guide pages (localStorage), stored only on your device.

I do not intentionally collect sensitive categories of personal information (such as government IDs or payment card numbers) through the public Site.

How I use information

I use the information above to:

Operate, maintain, and improve the Site and its guides, tools, and search
Understand which content and tools are useful (analytics)
Screen founding and paid install applications and follow up on fit
Deliver the free 30-day email course and related educational updates
Confirm and follow up on discovery-call bookings
Measure marketing and conversion performance (aggregate events, not sold lists)
Prevent spam and abuse (including honeypot fields on forms)

Third-party services

I use service providers that process data on my behalf:

Provider	Purpose	Their policy
Google Analytics	Site analytics	Google Privacy Policy
Encharge.io	CRM, applications, page/event tracking	Encharge Privacy
Cal.com	Consultation scheduling	Cal.com Privacy
Netlify	Hosting, serverless functions, form notifications	Netlify Privacy

These providers have their own terms and privacy practices. I encourage you to review them.

Cookies and tracking choices

The Site uses cookies and similar technologies for analytics and marketing automation. You can:

Adjust cookie settings in your browser (block or delete cookies)
Install the Google Analytics Opt-out Browser Add-on
Email nefer@radicalredrocket.com to ask about waitlist or CRM data

Blocking cookies may affect theme persistence or checklist features that rely on localStorage.

Retention

I keep information only as long as needed for the purposes above:

Waitlist / CRM — Until you unsubscribe, ask for deletion, or I determine the record is no longer needed for agency operations
Analytics — Per Google Analytics default retention settings (configurable in the GA4 property)
Browser storage — Until you clear site data in your browser

Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of your personal information.

California residents (CCPA/CPRA): I do not sell your personal information. I do not share personal information for cross-context behavioral advertising in exchange for money. Service providers (Google Analytics, Encharge, Cal.com, Netlify) process data on my behalf under contracts. To exercise access or deletion rights, email nefer@radicalredrocket.com with the subject line “Privacy request.”

I will verify requests and respond within the timeframes required by applicable law.

Children

The Site is intended for business owners and professionals. It is not directed at children under 16, and I do not knowingly collect personal information from children.

International visitors

The Site is operated from the United States. If you visit from outside the U.S., your information may be processed in the U.S. and other countries where my service providers operate.

Changes to this policy

I may update this Privacy Policy from time to time. The “Last updated” date at the top will change when I do. Material changes may also be noted in the Updates log.

Contact

Radical Red Rocket (Nefer Lopez)
Email: nefer@radicalredrocket.com
Website: radicalredrocket.com