Last updated: June 25, 2026
This Privacy Policy explains how Radical Red Rocket (“we,” “us,” or “our”) collects, uses, and shares information when you visit LeadGen for Home Services at radicalredrocket.com (the “Site”).
Who we are
Radical Red Rocket operates the LeadGen for Home Services resource hub. For privacy questions or requests, contact us at nefer@radicalredrocket.com.
What we collect
Information you provide
- Metro waitlist — When you join the agency waitlist on Work with Nef, we collect your work email, metro or city, primary trade, and monthly ad budget tier. This is sent to our CRM (Encharge) so we can notify you when a kickoff slot opens.
- Consultation bookings — When you book a consultation through our Cal.com embed, Cal.com collects the information you enter (such as name and email) under their terms.
Information collected automatically
- Analytics — Google Analytics 4 (GA4) records page views, referral sources, device and browser type, approximate location (from IP), and on-site events (such as tool usage and CTA clicks). GA4 may use cookies or similar technologies.
- Marketing automation — Encharge.io may record page views and micro-events on the Site and associate them with an email address after you submit the waitlist form or book a consultation.
- Booking confirmations — When a consultation is booked, a server-side webhook may send booking metadata to GA4 (without email in analytics events), optionally to Encharge, and trigger an internal notification email via Netlify.
Information stored in your browser
- Theme preference — Light or dark mode (
localStorage). - Reading progress and checklists — Scroll progress and checklist completion on guide pages (
localStorage), stored only on your device.
We do not intentionally collect sensitive categories of personal information (such as government IDs or payment card numbers) through the public Site.
How we use information
We use the information above to:
- Operate, maintain, and improve the Site and its guides, tools, and search
- Understand which content and tools are useful (analytics)
- Manage the metro waitlist and send slot-opening notifications
- Confirm and follow up on consultation bookings
- Measure marketing and conversion performance (aggregate events, not sold lists)
- Prevent spam and abuse (including honeypot fields on forms)
Third-party services
We use service providers that process data on our behalf:
| Provider | Purpose | Their policy |
|---|---|---|
| Google Analytics | Site analytics | Google Privacy Policy |
| Encharge.io | CRM, waitlist, page/event tracking | Encharge Privacy |
| Cal.com | Consultation scheduling | Cal.com Privacy |
| Netlify | Hosting, serverless functions, form notifications | Netlify Privacy |
These providers have their own terms and privacy practices. We encourage you to review them.
Cookies and tracking choices
The Site uses cookies and similar technologies for analytics and marketing automation. You can:
- Adjust cookie settings in your browser (block or delete cookies)
- Install the Google Analytics Opt-out Browser Add-on
- Email nefer@radicalredrocket.com to ask about waitlist or CRM data
Blocking cookies may affect theme persistence or checklist features that rely on localStorage.
Retention
We keep information only as long as needed for the purposes above:
- Waitlist / CRM — Until you unsubscribe, ask for deletion, or we determine the record is no longer needed for agency operations
- Analytics — Per Google Analytics default retention settings (configurable in our GA4 property)
- Browser storage — Until you clear site data in your browser
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of your personal information.
California residents (CCPA/CPRA): We do not sell your personal information. We do not share personal information for cross-context behavioral advertising in exchange for money. Service providers (Google Analytics, Encharge, Cal.com, Netlify) process data on our behalf under contracts. To exercise access or deletion rights, email nefer@radicalredrocket.com with the subject line “Privacy request.”
We will verify requests and respond within the timeframes required by applicable law.
Children
The Site is intended for business owners and professionals. It is not directed at children under 16, and we do not knowingly collect personal information from children.
International visitors
The Site is operated from the United States. If you visit from outside the U.S., your information may be processed in the U.S. and other countries where our service providers operate.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may also be noted in our Updates log.
Contact
Radical Red Rocket
Email: nefer@radicalredrocket.com
Website: radicalredrocket.com
See also our Terms of Use.