Stage 4 of 4 · Booked Jobs Machine
Outcome: scale new demand (paid + organic) only when cost per booked job is healthy - and every Monday you know what to fix.
If the leak is speed, quotes, or tracking - fix Convert / Capture first. Scale buys more demand when the math works - it is not the first traffic fix.
Start today: System 12 Monday rhythm - or Metrics if you need baselines first.
Do this week
- Budget only what you can answer in under 5 minutes - System 11
- LSA and/or one high-ticket Search campaign with tracking - System 11
- Four KPIs written - System 12
- One experiment next week - System 12
Systems in this stage
Deep guides
LSA · Google Ads · Meta ads · Metrics · ROI · Lead-to-Close
Common mistakes
- Optimizing CPL while booked jobs stay flat
- Spending into a full calendar
- No Monday ritual