Book more jobs from paid leads you buy, sleeping past lists, referrals, and new demand (ads + organic). Demand (Google, site, phone, ads you already fund, past lists) feeds the machine - it is not a fifth stage. Four stages · twelve systems turn that demand into booked jobs. Free library you run - or I install the same machine for founding clients.
You do not need more ads first. Catch and convert demand you already get, then scale.
New here? Do one thing this week
- No clean lead data yet → System 01 · Capture & track (or Leak score first if you are unsure).
- Leads leak on speed, quotes, or booking → 7-day Sprint.
- Want it installed → Apply. Do not try to finish all 12 systems in one sitting.
Four stages
1 · Capture
Catch demand + log every lead
Google, site, phone: catch it and log source + time. Systems 01–04. Not “buy more ads.”
Open Capture →
2 · Convert
Answer, book, follow up
Speed, scripts, queue, quotes. Sprint core. Systems 05–08.
Open Convert →
3 · Compound
Past customers + reviews
Reactivation and review flywheel. Systems 09–10.
Open Compound →
4 · Scale
Paid math + scoreboard
Buy more demand only with cost per booked job math. Systems 11–12.
Open Scale →
Demand sources feed the machine (not a stage)
Inputs: LSA/ads you fund · GBP · website/forms · phone · past customers · referrals.
Fix leaks in Capture + Convert before Scale buys more.
Fix leaks in Capture + Convert before Scale buys more.
All 12 systems
| # | System | Stage | Start |
|---|---|---|---|
| 01 | Capture & track every lead | Capture | Open → |
| 02 | Own your Google presence (GBP) | Capture | Open → |
| 03 | Turn GBP into booked calls | Capture | Open → |
| 04 | Website that captures jobs | Capture | Open → |
| 05 | Speed-to-lead under 5 minutes | Convert | Open → |
| 06 | Scripts that book the calendar | Convert | Open → |
| 07 | Front office & lead queue | Convert | Open → |
| 08 | Quote follow-up machine | Convert | Open → |
| 09 | Reactivate past customers | Compound | Open → |
| 10 | Reviews that compound | Compound | Open → |
| 11 | Paid that buys booked jobs | Scale | Open → |
| 12 | Weekly scoreboard & improve | Scale | Open → |
Related
- 7-day Booked Job Sprint - mostly Convert (+ Day 1 Capture, Day 7 Scale)
- Results · Plumbers · HVAC
- Tools: Leak · Templates · ROI · Metrics
Founding clients
First 3 HVAC or plumbing companies get Booked Jobs Machine - Installed free (I run it) in exchange for case study rights, testimonials, and referrals. Details + apply →