Module 1: Defining Customer Personas - Introduction#
Welcome to Module 1 of the Radical Red Rocket Lead Generation Playbook! In this module, we’ll focus on Defining Customer Personas, with a specific example tailored for a plumbing business. Understanding your ideal customers is the first step to building a dependable lead generation system. By creating detailed personas, you’ll be able to target your marketing efforts effectively, ensuring you attract the right leads for your home service business.
This module will guide you through the process of identifying key characteristics of your customers, using a plumbing business as a practical example. You’ll learn how to craft personas that reflect real-world needs, behaviors, and pain points, setting a solid foundation for the strategies ahead.