Not sure whether to fix GBP, launch LSA, or speed up follow-up? The scorecard gives you a prioritized next move in under 3 minutes.
At a Glance
- Time: ~3 minutes, 6 questions
- Output: Personalized focus areas, optional leak summary (copy to clipboard), and links to the right guides
- Best for: Owners who feel busy but not sure what moves the needle
- After you score: Copy leak summary or run the full Leak Calculator; then Quickstart
- Deeper numbers: Metrics and ROI simulators
When to Use It
- You are starting from scratch or rebooting after a slow season
- You are debating LSA vs Google Ads vs Meta — see also LSA vs Google Ads
- An agency pitched you services and you want an independent priority check
- You completed one guide (e.g. GBP Mastery) and wonder what is next
What You Will Need (Mental Checklist)
Honest answers work best:
- Is your Google Business Profile claimed, verified, and updated in the last 30 days?
- Roughly how many Google reviews did you get in the last 30 days?
- Typical lead response time (ballpark is fine)
- Whether you run LSA, Search Ads, or social — and rough monthly spend if any
- Whether your website has clear click-to-call and a short form
- Whether you know cost per booked job by source (even approximately)
Your Lead Gen Scorecard
After Your Results
Typical paths from low scores — mapped to Lead-to-Close steps:
| Gap flagged | Lead-to-Close step | Start here |
|---|---|---|
| GBP / reviews | Step 5 — Reviews | Google Business Profile Mastery → Reviews |
| Paid leads (top of funnel) | Acquisition | LSA then Google Ads |
| Slow response | Step 1 — Speed | Speed-to-Lead + Scripts |
| Low close / quote ghosting | Steps 3–4 — Follow-Up + On-Site | Lead Follow-Up + On-Site Close |
| Leads don’t convert (general) | Full stack | Lead-to-Close System — four KPIs, Monday huddle |
| No measurement | Tracking + KPIs | Tracking → Metrics |
| Weak website | Acquisition | Website basics |
Still leaking with ads live? Run the Leak Calculator or see Work with Nef — same system, operated for you.
For the full strategic picture, read the Ultimate 2026 Guide.