Not sure whether to fix GBP, launch LSA, or speed up follow-up? The scorecard gives you a prioritized next move in under 3 minutes.
At a Glance
- Time: ~3 minutes, 6 questions
- Output: Personalized focus areas and links to the right guides
- Best for: Owners who feel busy but not sure what moves the needle
- After you score: Start with Quickstart or the channel guide it recommends
- Deeper numbers: Metrics and ROI simulators
When to Use It
- You are starting from scratch or rebooting after a slow season
- You are debating LSA vs Google Ads vs Meta — see also LSA vs Google Ads
- An agency pitched you services and you want an independent priority check
- You completed one guide (e.g. GBP Mastery) and wonder what is next
What You Will Need (Mental Checklist)
Honest answers work best:
- Is your Google Business Profile claimed, verified, and updated in the last 30 days?
- Roughly how many Google reviews did you get in the last 30 days?
- Typical lead response time (ballpark is fine)
- Whether you run LSA, Search Ads, or social — and rough monthly spend if any
- Whether your website has clear click-to-call and a short form
- Whether you know cost per booked job by source (even approximately)
Your Lead Gen Scorecard
After Your Results
Typical paths from low scores:
| Gap flagged | Start here |
|---|---|
| GBP / reviews | Google Business Profile Mastery → Reviews |
| Paid leads | LSA then Google Ads |
| Slow follow-up | Speed-to-Lead + Scripts |
| No measurement | Tracking → Metrics |
| Weak website | Website basics |
For the full strategic picture, read the Ultimate 2026 Guide.