Heat pump projects are high ticket and comparison-heavy — homeowners need trust, clear pricing, and patience from your office. This guide is heat pump-specific; see HVAC Lead Gen for seasonal LSA and tune-up strategy.
At a Glance
- Ticket range: $8,000–$18,000+ installed (market-dependent)
- Top channels: Google Search → GBP trust stack → Meta proof creative → 5-touch follow-up
- Sales cycle: Often 3–14 days from quote to signed
- Trust signals: License, insurance, permit language, manufacturer certs, install gallery
- Pair with: Lead Follow-Up + On-Site Close
GBP Services to List
- Heat pump installation
- Heat pump replacement
- Ducted / ductless mini-split (if offered)
- HVAC system replacement
Photos: outdoor unit on pad, indoor air handler, crew at job, branded truck — 720×720 minimum.
Channel Ranking
1. Google Search — heat pump installation [city], heat pump replacement cost [city]. Dedicated landing page per city. Google Ads.
2. GBP + reviews — 50+ recent reviews outperform thin profiles on high-ticket bids. Reviews playbook.
3. Meta — Before/after project carousel; financing hook; 5–12 mile radius. Social Ads.
4. LSA — Capture no-heat/no-AC hybrid urgency; upsell assessment when system age qualifies.
Landing Page Essentials
- Service + city in H1
- Rebate/credit section with disclaimers and links to official sources
- Install gallery (3–6 real jobs)
- License, insurance, permit process explained
- Financing or payment options if offered
- Click-to-call and short form — Website basics
Estimate → Close Flow
- On-site or virtual assessment with written line-item quote same day
- CRM stage Quote sent + day-2 and day-5 touches scheduled before EOD
- Office handles permits/financing callbacks while customer is still warm
- Lead-to-Close weekly huddle — track quote-to-book by source
Follow-up templates: Templates.
Metrics to Watch
| Metric | Notes |
|---|---|
| Search CPL | $40–$90+ competitive markets |
| Quote-to-book | 25–40% with follow-up discipline |
| Average install ticket | Track ducted vs mini-split |
| Days quote to close | Benchmark 7–14 |
Quick Win
Audit one live heat pump [city] landing page (or create a single-page section on your site): add license line, one install photo, and rebate disclaimer. Pull all Quote sent heat pump rows from last 14 days — send day-5 scheduling text today.
Next Steps
- HVAC Lead Gen — full trade playbook
- AC Tune-Up Lead Gen — shoulder-season volume
- Case Study: HVAC Growth
- Lead Follow-Up Playbook
- Lead Gen Scorecard