You do not need to share your Google password to let someone help with your listing. Add them by email with the right role — and remove them just as easily when someone leaves or a contract ends.
Plan about 10 minutes for your first invite. The person you add must accept the email invitation before they can work on the profile.
At a Glance
| Role | Best for | Can invite/remove users? | Can delete listing or transfer ownership? |
|---|---|---|---|
| Manager | Office staff, marketer, agency day-to-day work | No | No |
| Owner | Trusted partner who may need to manage the team | Yes | Yes (with Primary Owner limits) |
| Primary Owner | Main business account holder | Yes | Yes — full control |
For agency handoffs or fixing the wrong Google account, see Transfer GBP Ownership — that is different from granting Manager access.
When You Need This
- You hired a marketing person and want them to post and reply to reviews.
- An agency asked for access to optimize your profile.
- A former employee or partner still appears under Managers.
- You want your spouse or operations manager to help without full ownership.
- You need to audit who has access before a business sale or agency change.
Before You Start
- Your profile is verified (see Google Business Profile Mastery if not)
- You are signed in as Primary Owner or Owner — Managers cannot invite or remove others
- You have the person’s Google account email (the one they use for Gmail / Google)
- You decided Manager vs Owner before sending (default to Manager unless you have a clear reason)
- You told them to watch for the invite email and accept within a few days
Add, Change, or Remove Users (Step-by-Step)
01. Sign in with the Google Account that is Owner or Primary Owner on the listing.
02. Go to business.google.com → Manage now.
03. Confirm you are on the Google Business Profile Manager page — not your personal Google Account settings.
04. Select the verified business you want to manage.
05. Click the three dots → Business profile settings.
06. Click Managers to see everyone with access.
From here you can add, change role, or remove:
Add a new user
07. Click Add, enter their email, choose Manager or Owner, and click Invite.
08. They receive an email and must accept. Status shows as pending until accepted.
Change an existing user’s role
09. Click the person’s name → pencil icon next to Access → select the new role → Save.
Remove a user
10. Click the person’s name → Remove manager (Owners only). Confirm removal.
- Sign in as Owner or Primary Owner at business.google.com → Manage now.
- Select the business on the Profile Manager page (not personal Account settings).
- Three dots → Business profile settings → Managers.
- To add: Add → email → Manager or Owner → Invite. Ask them to accept the email.
- To change role: click name → pencil → new role → Save.
- To remove: click name → Remove manager (Owners only).
Scenarios for Home Service Owners
Office manager or dispatcher
Grant Manager. They can update hours, reply to reviews, and post job photos — without ability to delete the profile or invite strangers.
Marketing agency or freelancer
Start with Manager. Revisit Owner only if they need to manage other users on your behalf (rare). When the contract ends, remove them the same day — do not leave dormant access.
Business partner
Owner may make sense if they share legal responsibility for the company. Still keep Primary Owner on your main business email when possible.
Departed employee still on the list
Remove immediately. Old access is a security and reputation risk (they could post or edit without you knowing).
Agency says they need Owner
Ask why. Posting, photos, reviews, and Q&A work under Manager. If they resist Manager, that is a red flag unless you fully trust them with delete and transfer rights.
Verify Access After Changes
- New user shows under Managers with correct role (not stuck on pending)
- Removed user no longer appears in the list
- You still see yourself as Primary owner or Owner if you intended to keep control
- Test: ask the new Manager to post or reply to a review — confirm it works
- Calendar reminder: review the Managers list quarterly (same pass as monthly GBP maintenance)
Common Mistakes
Giving Owner when Manager is enough
Owners can remove you, delete the listing, or invite others. Default to Manager for agencies and staff.
Leaving ex-partners or agencies on the list
Audit Managers after any staff change, agency switch, or business sale.
Manager trying to add someone
They will not see the option — only Owners can. If you are a Manager, ask the Primary Owner to follow this guide.
Confusing this with ownership transfer
Adding your email as Manager does not make you Primary Owner. See Transfer GBP Ownership for full handoffs.
Wrong Google Account page
If you do not see Managers, you may be in personal Google Account settings. Return to business.google.com → Manage now → select the business.
Before You Invite Anyone
Send new managers or agencies the materials they need: GBP Setup Prep + photos. Use the grant-access email template on Templates.
Multi-Location or Agency Container Accounts
If you manage many listings through an agency partnership or franchise, see Google Business Profile Organization Accounts for location groups and user groups. This guide covers single-listing access on the standard Managers screen.
Next Best Action
- New to GBP? Start with Google Business Profile Mastery.
- Need full control on your business email? Transfer GBP Ownership.
- Multiple locations? Organization accounts.
- Prioritize channels with the Lead Gen Scorecard.
- See the Ultimate Guide for the full roadmap after access is sorted.
Quick win today: Open Business profile settings → Managers and write down every email with access. Remove anyone who should not be there, then add only what you need with Manager first.