Free 30-Day Customer Acquisition Email Course

One email a day for HVAC and plumbing owners — capture leads, book jobs, reactivate past customers. Links to the free 12 systems curriculum on Radical Red Rocket.

8 min read

30 days. 12 systems. One action per email.

Optional full-machine habit course after the default free product: the 7-day Booked Job Sprint. Each message points at a live system page.

Start here first
New? Take the free leak score (2–3 min), then the 7-day sprint. Use this 30-day course when you want the full 12-system cadence.

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What you get

Format1 email / day × 30 days
Time~10–20 minutes when you do the action
CurriculumMaps to the 12 Customer Acquisition Systems
OutcomeTracking, GBP, speed, scripts, follow-up, reactivation, reviews, paid discipline, weekly scoreboard
OptionalMid/late course soft invite to founding free install
Already know your leak?
Leak score · Sprint · System 05 Speed · Apply

Course → 12 systems map

How the free 30-day email course maps to the 12 Customer Acquisition Systems on this site. Each email has one action and links to that system page.

SystemDaysTheme (revenue job)Site page
01 Capture & track every lead1–2Know source, speed, and booked vs notSystem 01
02 Own your Google presence (GBP)3–5Profile ready to rank and convertSystem 02
03 Turn GBP into booked calls6–7Posts, Q&A, reviews → phone ringsSystem 03
04 Website that captures jobs8–9One-tap call + service pages that bookSystem 04
05 Speed-to-lead under 5 minutes10–12Answer fast; missed-call text liveSystem 05
06 Scripts that book the calendar13–14Two times before hang-upSystem 06
07 Front office & lead queue15–16Named owner + Monday huddleSystem 07
08 Quote follow-up machine17–19Unbooked quotes get a cadenceSystem 08
09 Reactivate past customers20–22Past jobs → new booksSystem 09
10 Reviews that compound23–24Post-job ask + reply habitSystem 10
11 Paid that buys booked jobs25–27Spend only when you can convertSystem 11
12 Weekly scoreboard & improve28–30Four KPIs + one experimentSystem 12

Soft founding invite (optional install with me): email days 14, 21, and 30 → Apply.

Day-by-day (same map, email order)

DayFocusOpen
1–2Capture & track every leadSystem 01
3–5Own your Google presence (GBP)System 02
6–7Turn GBP into booked callsSystem 03
8–9Website that captures jobsSystem 04
10–12Speed-to-lead under 5 minutesSystem 05
13–14Scripts that book the calendarSystem 06
15–16Front office & lead queueSystem 07
17–19Quote follow-up machineSystem 08
20–22Reactivate past customersSystem 09
23–24Reviews that compoundSystem 10
25–27Paid that buys booked jobsSystem 11
28–30Weekly scoreboard & improveSystem 12

Day-by-day actions (automation copy source)

Use this section as the Encharge sequence brief: subject, one action, deep link. Soft founding CTAs on days 14, 21, 30.

Day 1: Stop guessing — log every lead

  • System: 01 · Capture & track every lead
  • Do today: List every place a lead can enter (phone, LSA, web, GBP). Open a sheet and add columns: source, received_at, first_contact_at, booked.
  • Deep link: https://radicalredrocket.com/system-01-capture-track/

Day 2: One CRM stage map (no mystery rows)

  • System: 01 · Capture & track every lead
  • Do today: Create stages: New → Contacted → Quoted → Booked → Won/Lost. Log every lead for the next 7 days — no exceptions.
  • Deep link: https://radicalredrocket.com/system-01-capture-track/

Day 3: Own your Google profile (prep)

  • System: 02 · Own your Google presence (GBP)
  • Do today: Run GBP Setup Prep: photos, services, hours, service areas in one doc before you touch settings.
  • Deep link: https://radicalredrocket.com/system-02-gbp-presence/

Day 4: Verify + categories that match real jobs

  • System: 02 · Own your Google presence (GBP)
  • Do today: Finish verification if pending. Set primary category (Plumber or HVAC) + services customers actually search.
  • Deep link: https://radicalredrocket.com/system-02-gbp-presence/

Day 5: Photos that convert (not stock)

  • System: 02 · Own your Google presence (GBP)
  • Do today: Upload 15–25 photos: truck, team, before/after, equipment. Match phone/hours to your website.
  • Deep link: https://radicalredrocket.com/system-02-gbp-presence/

Day 6: One GBP post this week

  • System: 03 · Turn GBP into booked calls
  • Do today: Publish one Update or Offer (tune-up, drain special, freeze prep). Clear CTA + end date.
  • Deep link: https://radicalredrocket.com/system-03-gbp-booked-calls/

Day 7: Seed Q&A like a real owner

  • System: 03 · Turn GBP into booked calls
  • Do today: Answer 5 common questions (emergency hours, brands, service areas). Reply to any open reviews.
  • Deep link: https://radicalredrocket.com/system-03-gbp-booked-calls/

Day 8: Website — one tap to call

  • System: 04 · Website that captures jobs
  • Do today: Mobile test: can a homeowner dial in one tap from the homepage? Fix sticky click-to-call if not.
  • Deep link: https://radicalredrocket.com/system-04-website-capture/

Day 9: One service page that books

  • System: 04 · Website that captures jobs
  • Do today: Improve one high-ticket page (water heater / AC repair / heat pump) with city in H1 and a form that hits CRM.
  • Deep link: https://radicalredrocket.com/system-04-website-capture/

Day 10: Measure your real response time

  • System: 05 · Speed-to-lead under 5 minutes
  • Do today: Pull last week’s paid leads. Write the honest median first-response time. Target under 5 minutes.
  • Deep link: https://radicalredrocket.com/system-05-speed-to-lead/

Day 11: Missed-call text-back (live today)

  • System: 05 · Speed-to-lead under 5 minutes
  • Do today: Turn on missed-call SMS: “Got your call — reply with address and issue.” After-hours SLA in writing.
  • Deep link: https://radicalredrocket.com/system-05-speed-to-lead/

Day 12: Emergency vs estimate split

  • System: 05 · Speed-to-lead under 5 minutes
  • Do today: Separate scripts: active leak / no-cool = voice now; tune-up / water heater estimate = SMS + two book times.
  • Deep link: https://radicalredrocket.com/system-05-speed-to-lead/

Day 13: Scripts that book the calendar

  • System: 06 · Scripts that book the calendar
  • Do today: Paste one intake script into phone notes. Always offer two appointment times before hanging up.
  • Deep link: https://radicalredrocket.com/system-06-booking-scripts/

Day 14: Checkpoint — apply if you’re drowning

  • System: 06 · Scripts that book the calendar
  • Do today: Log lost reasons for one day. If you have volume + capacity but still leak, consider a founding Full Acquisition Machine install.
  • Deep link: https://radicalredrocket.com/system-06-booking-scripts/ Soft CTA: founding apply → /work-with-nef/#apply

Day 15: Name a queue owner (even if it’s you)

  • System: 07 · Front office & lead queue
  • Do today: Write on a sticky: who owns new paid leads. Backup person. No “everyone answers.”
  • Deep link: https://radicalredrocket.com/system-07-front-office/

Day 16: Monday huddle on the calendar

  • System: 07 · Front office & lead queue
  • Do today: Schedule a 15-minute Monday scoreboard forever. Zero New leads older than 24h without a note.
  • Deep link: https://radicalredrocket.com/system-07-front-office/

Day 17: Pull unbooked quotes (last 14 days)

  • System: 08 · Quote follow-up machine
  • Do today: Export every quote sent with no book. That list is your free pipeline.
  • Deep link: https://radicalredrocket.com/system-08-quote-follow-up/

Day 18: Install the 5-touch cadence

  • System: 08 · Quote follow-up machine
  • Do today: Days 0 / 2 / 5 / 10 / 14. Paste SMS templates. Next touch date required on every Quote sent row.
  • Deep link: https://radicalredrocket.com/system-08-quote-follow-up/

Day 19: Friday unbooked audit

  • System: 08 · Quote follow-up machine
  • Do today: Run the unbooked lead audit. Pick one process fix for next week (not more ad spend).
  • Deep link: https://radicalredrocket.com/system-08-quote-follow-up/

Day 20: Export past customers (gold mine)

  • System: 09 · Reactivate past customers
  • Do today: Export last 12 months of completed jobs: name, phone, email, service, date, city.
  • Deep link: https://radicalredrocket.com/system-09-reactivate-customers/

Day 21: One reactivation offer + founding CTA

  • System: 09 · Reactivate past customers
  • Do today: Write one offer (tune-up, drain special, water heater flush). Send SMS to a small segment. Still stuck installing systems? Apply for founding free.
  • Deep link: https://radicalredrocket.com/system-09-reactivate-customers/ Soft CTA: founding apply → /work-with-nef/#apply

Day 22: 7-day reactivation sequence

  • System: 09 · Reactivate past customers
  • Do today: Day 0 / 2 / 5 SMS. Tag every book source=reactivation. Honor STOP.
  • Deep link: https://radicalredrocket.com/system-09-reactivate-customers/

Day 23: Review SMS within 30 minutes of job done

  • System: 10 · Reviews that compound
  • Do today: One-tap Google review link. Send after every completed job today.
  • Deep link: https://radicalredrocket.com/system-10-reviews-compound/

Day 24: Reply to every review

  • System: 10 · Reviews that compound
  • Do today: Clear the reply queue. Target 3+ new reviews this week. Bad reviews: call first, public reply second.
  • Deep link: https://radicalredrocket.com/system-10-reviews-compound/

Day 25: Paid only if you can answer

  • System: 11 · Paid that buys booked jobs
  • Do today: If median response is over 10 minutes, fix speed before raising LSA budget. Capacity first.
  • Deep link: https://radicalredrocket.com/system-11-paid-booked-jobs/

Day 26: LSA or Search — one clear path

  • System: 11 · Paid that buys booked jobs
  • Do today: Eligible? Finish LSA verification docs. Not eligible? One Search campaign + one service+city page.
  • Deep link: https://radicalredrocket.com/system-11-paid-booked-jobs/

Day 27: Cost per booked job by channel

  • System: 11 · Paid that buys booked jobs
  • Do today: Friday math: ad $ ÷ booked jobs by source. Kill or fix losers after 30 days of honest data.
  • Deep link: https://radicalredrocket.com/system-11-paid-booked-jobs/

Day 28: Four KPIs (the only scoreboard)

  • System: 12 · Weekly scoreboard & improve
  • Do today: Write: median response, quote-to-book, written-quote %, new reviews. Run the Leak score once.
  • Deep link: https://radicalredrocket.com/system-12-weekly-scoreboard/

Day 29: One experiment next week

  • System: 12 · Weekly scoreboard & improve
  • Do today: Pick one fix only (speed, follow-up, reviews, or creative). Re-check Friday.
  • Deep link: https://radicalredrocket.com/system-12-weekly-scoreboard/

Day 30: Keep the machine — DIY or installed

  • System: 12 · Weekly scoreboard & improve
  • Do today: You finished the free course. Continue Systems 01–12 on the site — or apply for a founding Full Acquisition Machine install if you want Nef to build it.
  • Deep link: https://radicalredrocket.com/system-12-weekly-scoreboard/ Soft CTA: founding apply → /work-with-nef/#apply

After the course

  1. Keep the Monday scoreboard forever.
  2. Re-run the Leak score monthly.
  3. Still leaking with real volume? Apply for founding Full Acquisition Machine.
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