Drain calls are urgency-driven — slow response loses the job before you quote. This guide is drain-specific; for general plumbing, see the Plumber playbook.
At a Glance
- Peak demand: Year-round; spikes after holidays and heavy rain
- Top channels: LSA → GBP + reviews → speed-to-lead → Search for “hydro jetting [city]”
- Typical LSA CPL: $25–$50
- Response rule: <5 minutes on backup and overflow calls
- Upsell: Camera inspection + jetting on qualifying jobs
GBP Services to List
- Drain cleaning / clogged drain
- Sewer line cleaning / sewer backup
- Hydro jetting (if offered)
- Main line cleaning / camera inspection
Photos (720×720): truck at curb, tech at cleanout, before/after flow restored (no PII), jetting equipment.
Posts: “Same-day drain clearing in [City]” with neighborhood proof — GBP Posts.
Channel Ranking
1. Google LSA — Dominates “clogged drain near me” mobile searches. LSA guide.
2. GBP + reviews — “Drain cleaning” as explicit service; Q&A on pricing range and same-day availability.
3. Speed-to-lead — Missed-call text within 60 seconds. Speed-to-Lead · Front Office.
4. Google Search — Landing page for hydro jetting [city] and sewer line cleaning [city]. Google Ads.
Intake: Emergency vs Scheduled
| Symptom | Dispatch | Script focus |
|---|---|---|
| Active backup / overflow | Same day / ASAP | Address, access, shutoff if safe |
| Slow drain, gurgling | Next available window | Two-time booking ask |
| Recurring clog | Camera inspection offer | Explain root cause vs temporary fix |
Train CSRs: Scripts · Templates.
On-Site Upsell Path
- Clear the line — deliver result first
- Offer camera inspection when repeat clogs or main-line suspected
- Written quote for jetting or repair before leaving
- Review ask at driveway + office SMS within 30 min — Reviews
Field close flow: On-Site Close Playbook.
Metrics to Watch
| Metric | Typical target |
|---|---|
| LSA CPL (drain) | $25–$50 |
| Lead → booked | 35–50% with <5 min response |
| Jetting attach rate | Track separately from basic clear |
| Cost per booked job | <$120–$140 residential |
Quick Win
Add Drain cleaning and Sewer line cleaning as named GBP services today if missing. Enable LSA text notifications for two people — test response time with a colleague calling your tracking line.
Next Steps
- Plumber Lead Gen — full trade playbook
- Water Heater Lead Gen — high-ticket install/replace
- Case Study: Plumber 3x
- Lead-to-Close System
- Lead Gen Scorecard