Background: Mike’s Plumbing (composite) — 5 technicians, mid-size US city, inconsistent leads from word-of-mouth and legacy marketplace listings. Owner had a claimed GBP listing but few photos, no posts, and no paid lead system.
Strategy Implemented
Following guides on this site:
- Weeks 1–2: GBP Setup Prep then full GBP Mastery — 28 photos (trucks, action, before/after), every emergency and drain service listed, Q&A seeded, weekly posts via GBP Posts.
- Week 3: Launched LSA with license/insurance uploaded; $450/week test budget; dedicated tracking number on profile and ads.
- Weeks 4–6: Speed-to-Lead — missed-call text-back, CRM column for first-contact time, one named owner for LSA alerts during business hours.
- Ongoing: Post-job review SMS (Reviews & Referrals); <5 min response on LSA; quote follow-up templates from Templates (Plumber playbook for channel priorities).
Emergency focus: LSA budget weighted toward burst-pipe, water heater, and sewer keywords; drain cleaning nurtured with 24-hour quote follow-up.
Results After 90 Days
| Metric | Before | After |
|---|---|---|
| Leads / month | 10 | 32 |
| Booked jobs | Baseline | +180% |
| Cost per booked job | Unknown | ~$45 (mostly LSA) |
| New Google reviews | 12 total | +45 in 90 days |
| Median LSA response time | 18+ min | Under 4 min |
Key Lessons
- Speed-to-lead was the biggest lever — LSA leads answered in under 5 minutes booked at roughly 3× the rate of 15+ minute responses.
- GBP posts drove organic “near me” traffic — before/after photos outperformed generic tips in Insights.
- Review velocity compounded — more discovery searches and higher LSA trust scores by month 3.
- Templates saved dispatch time — missed-call text and quote follow-up from this site cut admin hours per week.
Tools Used
Google Business Profile, LSA, Google Voice + spreadsheet tracking, templates from Templates and Scripts, Printable Checklists for weekly metrics.
Replicate This
- 7-Day Quickstart
- Plumber Lead Gen Playbook
- Lead Gen Scorecard
- Printable Checklists — weekly metrics + LSA ops
- Ultimate Guide — full 90-day roadmap
Compare approach: HVAC case study (seasonal + Meta tune-up mix) · Roofing case study (storm + retail pipeline).
Composite based on common patterns across plumbing companies; results vary by market, capacity, and execution.