Background: GreenLine Landscaping (composite) — 10 crew members, affluent suburbs, heavy spring surge then summer lull. Owner relied on door hangers and one Angi-style marketplace; GBP had few photos and no maintenance contract offer.
Strategy Implemented
Following guides on this site:
- Weeks 1–2: GBP Mastery — 30 photos (wide finished yards, mulch beds, crew in branded shirts), maintenance and spring cleanup services listed, GBP Posts calendar for March–April offers.
- Weeks 3–5: Meta ads ($20/day) — spring cleanup lead form + before/after carousel within 10 miles; retarget site visitors.
- Week 6: Neighbor referral SMS template from Templates; HOA flyer PDF for one target neighborhood.
- Ongoing: Pitch annual maintenance on every spring cleanup (Landscaping playbook); Reviews & Referrals after each install; Local SEO — one page per top suburb.
Seasonal calendar: Double Meta budget mid-March; GBP Offer for “spring cleanup + mulch” two weeks before first mow demand in market.
Results After 90 Days
| Metric | Before | After |
|---|---|---|
| Leads / month (season peak) | 12 | 34 |
| Booked estimates | Baseline | +155% |
| Cost per booked estimate | Unknown | ~$68 blended paid |
| Annual maintenance contracts sold | 8 active | 31 active |
| New Google reviews | Low | +22 in 90 days |
| Referral % of new revenue | ~15% | ~32% |
Key Lessons
- Wide shots beat close-ups — homeowners want to see whole-yard transformations in ads and GBP.
- Maintenance attach changed the business — one spring cleanup pitch converted 18 new annual plans in 90 days.
- Start ads before peak — waiting until grass grows cost two weeks of calendar slots competitors filled.
- HOA and neighbor proof — naming subdivisions in posts (with permission) lifted call quality.
Tools Used
Google Business Profile, Meta lead ads, Jobber recurring billing, Printable Checklists for weekly metrics, ROI review velocity tool.
Replicate This
- 7-Day Quickstart
- Landscaper Lead Gen Playbook
- Lead Gen Scorecard
- Printable Checklists — weekly metrics + LSA ops
- Ultimate Guide — full 90-day roadmap
Compare: Plumber · HVAC · Roofing · Electrical.
Composite based on common patterns across landscaping companies; results vary by climate, crew capacity, and market.