Background: BrightWire Electric (composite) — 7 technicians, suburban metro, strong on service calls but weak on high-ticket panel upgrades and EV installs. GBP had basic info, no upgrade-specific services or photos, and no paid search beyond sporadic LSA.
Strategy Implemented
Following guides on this site:
- Weeks 1–2: GBP Setup Prep then GBP Mastery — license # in description, EV charger and panel upgrade as named services, 25 photos (panels, EV installs, trucks, uniformed crew).
- Week 3: Optimized LSA — insurance docs current, $400/week test, safety-emergency script from Scripts.
- Weeks 4–6: Google Search Ads — separate landing pages for “EV charger installation [city]” and “panel upgrade [city]” (Website basics).
- Ongoing: Speed-to-Lead on outages and sparking-outlet calls; 48-hour quote follow-up on upgrades; post-job reviews (Reviews & Referrals); Electrical playbook channel mix.
Upgrade focus: Permit handling stated on every panel quote; brand-specific EV charger photos on ads and GBP.
Results After 90 Days
| Metric | Before | After |
|---|---|---|
| Leads / month | 11 | 26 |
| Booked jobs | Baseline | +140% |
| Cost per booked job | Unknown | ~$86 blended |
| Upgrade jobs (panel/EV) share of revenue | ~18% | ~34% |
| New Google reviews | Moderate | +24 in 90 days |
| Emergency same-day dispatch rate | ~55% | ~78% |
Key Lessons
- Trust signals moved upgrade close rate — license, insurance, and permit language on landing pages beat price-only ads.
- LSA and Search serve different jobs — emergencies on LSA; $3k+ upgrades on Search with nurture follow-up.
- Safety calls need true speed — sparking/outage leads booked when answered in under 5 minutes.
- Photos matter for electrical — panel before/after (labels obscured) outperformed stock truck shots on Meta retarget tests.
Tools Used
Google Business Profile, LSA, Google Search Ads, Jobber, templates from Templates, ROI calculators.
Replicate This
- 7-Day Quickstart
- Electrician Lead Gen Playbook
- Lead Gen Scorecard
- Printable Checklists — weekly metrics + LSA ops
- Ultimate Guide — full 90-day roadmap
Compare: Plumber · HVAC · Roofing · Landscaping.
Composite based on common patterns across electrical contractors; results vary by market and licensing environment.