Tune-ups are volume and plan attach — they fill the calendar before summer emergencies and train customers on your brand. This guide is tune-up-specific; see HVAC Lead Gen for full seasonal strategy.
At a Glance
- Peak prep: 4–6 weeks before summer AC season
- Top channels: GBP Offers → Meta video/carousel → LSA (overflow) → plan upsell on-site
- Typical offer: $79–$99 AC tune-up special
- Primary upsell: Annual maintenance / service plan on every visit
- Proof: HVAC case study — tune-up Meta + 3-touch follow-up
GBP for Tune-Ups
List services:
- AC tune-up / AC maintenance
- Air conditioning inspection
- HVAC spring check / cooling system check
Posts: Weekly in pre-season — Offer: “$89 AC tune-up in [City] — [month] slots” with truck-on-site photo. GBP Posts.
Paid Creative
| Channel | Creative | Budget start |
|---|---|---|
| Meta | 15 sec truck + tech at condenser | $25–$40/day one ZIP |
| GBP Offer | Dollar-off tune-up, Call CTA | Free — post weekly |
| Google Search | AC tune up [city] | After LSA baseline |
Retarget site visitors who viewed tune-up page. Social Ads · ROI.
Office Booking Script
"Thanks for calling [Company] — we're booking AC tune-ups across [areas]. What's the address, and do you prefer morning or afternoon?
We have [day] at [time] or [day] at [time]. Tune-up is $[X] — includes [checklist summary]. I'll text confirmation now."
Two-time ask every call — Scripts.
On-Site Plan Pitch
Every tune-up is a plan attach opportunity:
- Inspect → explain findings → written tune-up invoice
- Pitch annual plan before leaving — Templates on-site close
- Review ask + SMS within 30 min — Reviews
Track tune-up → plan % weekly in Metrics.
Seasonal Calendar
| Timing | Action |
|---|---|
| Pre-season | GBP services + photos; Meta creative live |
| 6 weeks out | Ramp Offers + Meta 15–25% if CPA on target |
| Peak AC | Shift budget toward LSA emergencies; keep plan renewals |
| Post-season | Fall furnace tune-up mirror campaign |
Metrics to Watch
| Metric | Target habit |
|---|---|
| Cost per booked tune-up | Primary paid metric |
| Plan attach on tune-ups | 10–25%+ |
| Meta CPL | $20–$45 shoulder season |
| Review velocity | 3–5 / week during ramp |
Quick Win
Publish one GBP Offer for a tune-up special with a real condenser photo and city name. Turn on missed-call text-back before increasing Meta spend.
Next Steps
- HVAC Lead Gen — full trade playbook
- Heat Pump Lead Gen — high-ticket install nurture
- On-Site Close Playbook
- Case Study: HVAC Growth
- Lead Gen Scorecard